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With more than 30 years of experience in the nonprofit community and a customer retention rate of higher than 90%, our suite of donor management software is the right choice for affordable, intuitive donor management software that will fit your needs now and for years to come.

"I am happy to recommend your software. In the interests of appearing non-partisan, I keep trying to find a software program that is as good as yours, but I can't. I have NEVER heard a complaint about your technical support. I cannot say that about ANY other software company.!" Kim Klein (fundraising consultant, author) Berkeley, CA
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Multiple Installation Options

Whether you need online access to your data, or wish to have your database installed on your local network, FundRaiser has an installation option built for you.
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FundRaiser is designed with your success and growth in mind; start with the perfect solution for your needs right now, and know that the software is ready to grow when you are.
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Extensive Standard Features

FundRaiser contains an impressive array of standard features: unlimited donors, customizable interface, and built-in letter templates, to name a few.
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Unrivaled Customer Service

As a small company, we know that the key to customer retention is excellent customer service and we dedicate every minute of our working day to providing outstanding support.
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Running a Successful Online Fundraising Campaign – Notes from the 2008 NTC

by Niki De Soto

This article is based on a seminar called Running a Successful Online Fundraising Campaign. This is the second article with information learned at the recent NTC. The conference was packed with so many good tips, I want to share them with you. This article is based on a session called Running a Successful Online Fundraising Campaign. (Last month's article was on Targeting Your Message.)

Jeff Patrick, President at Common Knowledge gave a great class on running a solid online campaign. He covered everything from how to format your email letter to the best time to send your email and includes four important items to include in the banner of your email!

We started by discussing the best time to send the e-mail. Most folks in the room agreed that Wednesdays, typically just before the start of the lunch hour, were the best time to send out your first round of e-mails. However, it was noted that if your main donors are professional women, you will get a better response rate if you send your e-mail on a Saturday morning, usually to arrive before 8am. Most professional women will wait until Saturday morning to check their personal e-mails, and being more relaxed, they are much more likely to respond. And if the majority of your e-mail list includes home e-mails, it was suggested that the best time to send was either right before lunch or just after 5pm, so they would be at the top of the queue when folks got home from work and checked their email.

So how long before you should start seeing results? Typically, within 24 hours you’ll see 70% of your results. Within 72 hours, you’ll have received the stragglers. And by the time 96 hours have passed, your campaign is essentially done.

One of the most important factors from e-mail campaigns are the open and click through rates. Using tools such as Constant Contact and other e-mail campaign software will help you measure the true success of your campaign. A 15% - 20% open rate is considered a solid success. If you can get a 2% click-thru rate, you’re doing well with your message, and a 1% conversion rate is really okay.

So how do you improve that click-through rate? By making it as easy as possible for the donor to click and donate. You have to design your e-mail so that it appeals to all kinds of donors – the ones who just want to send money and the ones who want to understand why you’re asking and where their money will go. The easiest way to do this is with two very important tools: The Click to Action Box (CTA) and LOTS of clickable links within the body of text of your e-mail. We’re not talking just one or two – we’re talking at least one clickable link to your donate page in every paragraph.

With your CTA Box – make it simple, large and colorful – Click Here to Donate is a straightforward way to connect with the donor who just wants to give. Don’t add extra verbiage, or clutter it with graphics. Just keep it large and simple and at the top of your e-mail.

For your clickable links, highlight the action words within your text – items that reflect your mission and inform the reader as to the purpose of their donation. What’s the money going to be used for? How will it make a difference?

In the banner of your e-mail, you should have four very important items, and nothing else:

  1. Your logo
  2. 5 words or less expressing the urgency of your appeal
  3. A graphic (preferably a picture) that tells the story of what this campaign is specifically about
  4. And make the banner a clickable link to your donate page

Did you know that 59% of e-mail users have email images blocked or turned off? Because of this, it’s vital that you have a good descriptor for your image, so that the message gets through, even if the image is blocked.

It’s also vital that you see how your e-mail looks in a variety of programs – set up an account in gmail, hotmail, yahoo mail and aol – check that the formatting looks consistent. You’d be surprised how often something looks great in gmail, but formats very oddly in yahoo mail.

One last important tip – ALWAYS have a link on your donate page that goes to a printable PDF of your donation form. There are still many internet users who do not trust purchases over the web, and they will choose to download a printable form and mail it in. Don’t lose these potential dollars by not offering this alternative. By following these easy tips, your next e-mail campaign can be a real winner!

Niki de Soto is marketing director at FundRaiser Software. She's also active in the community, helping nonprofits with marketing, especially church and social justice organizations.

Resources

Targeting Your Message: Notes from the 2008 NTC by Niki de Soto

  • FundRaiser Spark
  • Available Online or Installed
  • Includes:
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  • Unlimited Codes
  • Unlimited Email
  • Custom Letters
  • Memberships
  • More Details
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  • FundRaiser Select
  • Available Online or Installed
  • Plus:
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  • Recurring Gifts
  • Households
  • Solicitor Tracking
  • Add-On Modules
  • More Details
  • Try Free
  • FundRaiser Professional
  • Available Online or Installed
  • Includes:
  • Rapid Gift Entry
  • Relationships
  • Event Management
  • Secure Fields
  • Unlimited Spares
  • More Details
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The FundRaiser Difference

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A Better World through You
You believe in your mission, and you work very hard to see that mission come to fruition. We believe that it is our job to work just as hard to help you achieve it. Every day, we make it our mission to be right beside you helping you become more effective through better donor management practices. Our company is built on the belief that nonprofits are working for a better world, and we are working to achieve a better world through you. When you become a FundRaiser Customer, you become part of the FundRaiser Family. Meet the FundRaiser Family
Right Beside You
Simply stated, we've been doing this for a long time (since 1983!), and we'll be here for a long time to come. Our small company provides donor management software that is used by more than 5,000 nonprofits worldwide, and that means that we have a very strong commitment to staying in the game. We believe that we are helping the world through you, and we look forward to doing so for many more decades. FundRaiser History
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Part of our mission is to provide excellence in service, and we are passionate about our mission. We believe that we must all work for a better world, and our part in it is to support you and your mission. We do that by pledging to be right beside you every step of the way with the best customer service you have ever experienced. Our customers use words like "refreshing", "informative", "patient", "unparalleled" and "tremendous" when they talk about the support they receive from us - but we think that providing the best service we can is our responsibility, so we just call it real customer service. Don't take our word for it, though: take a look at what our customers say about our support & service by checking out our Testimonials.

Affordable for all Nonprofits

Organizations of all types and sizes use FundRaiser, but our target customers are small, mid-sized, and growing organizations, so we work very hard to keep our software both powerful and affordable. All three of our programs can be purchased or leased, and we offer the most flexible interest-free payment plans in the industry. With our low prices and built-in growth path, FundRaiser Software is the ideal choice for organizations that are looking for an affordable option that will grow with them. View Pricing

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Features/Products

FundRaiser Spark

FundRaiser Select

FundRaiser Professional

Feature

Number of Donors
Unlimited
Unlimited
Unlimited
Unlimited Gifts Per Donor
Custom Letters
Targeted Mailings
Built-in Reports
Integrated Word Processor
Canadian User Features
Import & Export Capabilities
Donor Segmentation
Email Correspondence
Membership Management

optional module
Donation Segmentation

(three codes per gift)
Duplicate Checking
Partial
Contact Management
Partial
Recurring Donations
Partial


User-Defined Spare Fields


(three)

(five)

(unlimited)
Event Tracking
Partial

limited
Multi-User Capability
Not Available
Custom Page
Not Available


Reminder System (Tickles)
Not Available


Households
Not Available
In-Kind Donations
Not Available


Bulk Mail Features
Not Available
Solicitor Tracking
Not Available
Pledge Tracking
Not Available

optional module
Volunteer Management
Not Available

optional module
Tributes Management
Not Available

optional module
QuickBooks Integration
Not Available

(optional, third-party integration)

(third-party integration)
Wintix Integration
Not Available

(third-party integration)

(third-party integration)
Premiums Management
Not Available

optional module
Phonathon Management
Not Available

optional module
Complete Campaign Management
Not Available
Not Available
Soft Credits
Not Available
Not Available
Split Donations
Not Available
Not Available
Relationship Tracking
Not Available
Not Available
Rapid Gift Entry
Not Available
Not Available
Online Donations

optional for Spark Online

optional module

optional module
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Pricing

FundRaiser Spark

FundRaiser Spark

FundRaiser Professional

Single-User Version
$649 installed
$69/mo online
$1400+ installed
$179/mo online
$3800+ installed
$349/mo online
optional modules
N/A
$300-$500
Included
Multiple Users
N/A
$250 each installed
+$25/mo online
+$400 each installed
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