FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Giving Friends and Allies a Chance to be Donors

Poverty

Dear Kim:

We are a 19-year-old organization of mothers in poverty fighting for the lives of mothers and children who are on the front line in the escalating war on the poor. Our budget has generally been around $52,000—just enough to cover two staff salaries, printing, postage, volunteer stipends, and office utilities and phones. We combine grant writing, subscriptions sales, fundraising events and private donations from quarterly fundraising letters to support our work. Several years ago, we lost our major funder and we have had difficulty getting smaller grants for our work in the last three years since welfare deform lost its “sexy” topical appeal. To survive with our reduced budget of less than $20,000, we have only one part-time paid staff person, our website was disconnected, and we did not replace our copy machine when it died. Consequently, we are accomplishing less work, so it is even more difficult to get grants. We do not want to quit at a time when single-mother families in poverty are suffering nightmares unimagined ten years ago: millions of US single moms forced to quit college; 37 percent increase in infant deaths in cities like Milwaukee; hundreds of thousands of moms and children homeless every year; tens of thousands of moms living with zero income after reaching unrealistic welfare time limits; tough competition for awful jobs paying even less than before, and so on.

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62 Hits

Inviting LYBUNTS to Renew Support

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Dear Kim:

What is a Lie-Bunt?  I have some pro bono consulting from this high powered direct mail and social media person and she told me we have a lot of lie-bunts we should be asking.  I already feel stupid around her and don’t want to ask her what she means.  Do you have any idea? 

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96 Hits

When can we ask monthly donors for special one-time gifts (and to upgrade)?

MonthlyDonors

Dear Kim,

Our organization has been having discussions about whether and how we can approach monthly donors, particularly those who are already giving $100+ per month, to discuss an extra single gift or an increased monthly gift. When speaking with high-end monthly donors about a special gift, some have responded strongly that, “I have done the math in my budgeting and this is the most I am able to donate. It pisses me off when charities ask for more,” while others have responded by making very large single gifts, and increasing their monthly gifts voluntarily. We are looking to develop a protocol about this so our development team has some guidance. Do you have any advice?

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170 Hits

Small, local groups struggling to keep donors

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Dear Kim,

I work in an arts program that serves very poor public schools in a very poor state. Without us, 2nd -5th graders in public schools in our area would have NO arts program at all. We have no government funding and little foundation funding. We have built a base of donors and we squeeze every nickel. This year I am so discouraged by the number of donors who have said they are cutting back their giving so they can give to the ACLU or Planned Parenthood. For the record, I totally support those organizations and what they do, but how can I keep our donors? What we do is still important.

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434 Hits

What to do when you don't have addresses

EmailContact

Hi, Kim:

We urgently need to put out our first fundraising letter ever but only have email addresses for people (and in some cases, phone numbers). Should we send a nice looking letter by email, then follow up by phone, or should we just call to get the snail mail address, send the letter, then call again to try to schedule a face-to-face meeting?

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459 Hits

Welcoming New Donors

WelcomeNewDonors
Dear Kim, We're a small group with limited staff and resources, but we know that properly welcoming new donors to our organization and thanking them for their gift will greatly increase the chances of them giving again. What do you recommend including in donor welcome packets that is not too labor or resource intensive? ~Small but mighty Dear Might...
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467 Hits

Determing Donor Levels

GivingLevels2
Dear Kim: What is the best method for determining where to split the levels of donor giving as far as recognition is concerned? This is for the purpose of recognition in a quarterly newsletter. Thank you for your common sense approach to fundraising. –Death by Detail Dear Detail: Generally, the split is at these intervals: Less than $100 $100-$499 ...
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447 Hits

Creative Giving Level Labels

Creative Giving Level Labels

Dear Kim:

I have recently been appointed a development director and I am looking forward to developing this new skill (which I don’t have right now). One of the first things I must do is establish “levels” of donations. We are a pediatric facility that is part of a large organization. Is it appropriate to designate levels of giving that are related to kid themes, or do you suggest sticking with tried-and-true levels such as platinum, silver, gold, President’s Circle, etc?

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577 Hits

Finding the Time for Grassroots Fundraising

Finding the Time for Grassroots Fundraising

Dear Kim,

I have tried to follow the advice in the Grassroots Fundraising Journal and from you, Andy Robinson, Stephanie Roth, and other grassroots fundraising experts. What you all say makes sense. Having said that, I hope you don’t find my question rude: where do you find the time to really implement all this advice? I am a relatively efficient person and I already work my 40 hours and then some every week. Being in touch with more donors, doing research on prospects, keeping our social media presence vibrant? Something is always not getting done. Any tips?

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692 Hits

Converting In Kind Donors to Financial Supporters

Converting In Kind Donors to Financial Supporters

Dear Kim:

We are a 50-year-old social service agency mostly supported by government grants.  We do have about 600 donors who help us every year and we do a reasonable job keeping in touch with them.  We also have about 300 people who give us in-kind gifts and I have tried all kinds of solicitations to encourage them to give money as well as stuff, but I have had a really poor response. Someone said that you said in-kind donors often don’t become money donors. Is that true?  Should I stop trying to convert them? 

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2468 Hits

Capital Campaigns During a Recession

Capital Campaigns During a Recession

Dear Kim:

Our church needs make a number of renovations.  These are not cosmetic—the roof leaks, the basement floods and many of the pews are falling apart and have splinters.  The congregation is small, but the church is historic and right downtown.  Of course we would rather wait until the economy improves, but we simply can’t. We are in danger of being shut down for being unsafe.  Everyone says you can’t launch a capital campaign right now, but what else can we do?

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739 Hits

A Kind & Common Sense Approach to Donor Relations

A Kind & Common Sense Approach to Donor Relations

 

Dear Kim,

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863 Hits

Re-Asking In Honor/Memory Donors

Re-Asking In Honor/Memory Donors

Dear Kim,

We receive a significant number of donations in honor/memory of individuals. Most are one time donations. Is it proper to add these donors to our ask list?

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954 Hits

Volunteer Help With Data Metrics

Volunteer Help With Data Metrics

Dear Kim,

We work with refugees and immigrants, providing legal services, workshops and even sanctuary in some churches. I have been reading a lot about fundraising metrics recently and wonder how much time I should spend figuring out our retention rates and return on investment and that kind of thing? We have three paid staff: I am the development director and we have an executive director and a director of programming. We have about 100 volunteers and serve 2,500 people a year, and growing. We have about 1,000 individual donors as well as a number of faith-based organizations who are partners in a variety of ways. Sometimes we make money from workshops. We are all stretched thin but I want to run a good development program. What is the value of all this data?

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1023 Hits

Collecting Donor Phone Numbers

Collecting Donor Phone Numbers

Dear Kim,

I have a multipart question.  We want to start doing thank-you calls but often don’t have donor phone numbers. Is it creepy to get their phone number from the white pages? Should we require a phone number on our donation page so we can capture phone numbers going forward?

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2832 Hits

Upgrading Donors

Upgrading Donors

Dear Kim:

You often advise asking people who have been giving you a certain amount of money for many years to consider giving more.  But how do you do that without making them feel you were not grateful for what they have already given?

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1188 Hits

Launching an Annual Campaign

Launching an Annual Campaign

Dear Kim:

I was recently hired by a community health center as the Fundraising Manager to implement the first-ever Annual Campaign. Our organization is over 30 years old and thriving, but it has been funded primarily by patient fees and grants until now. We are working on developing our business identity, including re-designing our logo/tagline and creating publicity materials to use for the campaign. Do you have suggestions of key elements to include as part of an information packet for cultivating donors? My plan is to get samples from other community agencies in healthcare, as well as organizations that are guided by the same values in their work even if different in scope, including policy/advocacy organizations, universities, and environmental groups. We are working on developing content, working off of the Case for Support, but I don’t know the best practice for deciding what to include and how to present it.

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1478 Hits

Who is a Prospect and When Should I Stop Bugging Them?

Who is a Prospect and When Should I Stop Bugging Them?

Dear Kim,

How many times do you ask someone for a meeting to discuss a major gift? We are in a small, quiet major gifts campaign. Solicitors have gotten an initial interest when talking with prospects when they have invited them to an event which they cannot attend but say they are interested in our mission. Then the solicitors get into a lot of voice mail and phone tag when trying to set up a meeting or extend an invitation to another event. Do you get to a point where you just give up–and if so, when is that? Or do you come right out and ask them if they want you to stop bugging them? Or do you try to connect with them indefinitely? This has been going on for 4-5 months in some cases.

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1525 Hits

Key to Successful Fundraising: Appreciating Our Donors

Key to Successful Fundraising: Appreciating Our Donors
 Dear Kim,

I am new to development and I have heard several contradictory things about the kinds of acknowledgements I should be sending to donors. Someone said we are required by law to send a thank you for every gift and someone else said you have to subtract the value of anything you send to the donor. Then someone else said that you only have to thank people who give over $250 and someone else said you are not allowed to thank people unless they request it and on and on. I know you say, “Thank before you bank” but that doesn’t sound like a law as much as a good habit.

~Help!  

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1723 Hits

Developing Development Director

Developing Development Director

Dear Kim:

I am the first development director for a full-service humane society that has been operating for 125 years, and I have been on the job less than a year. We have a $1. 5 million budget ($500,000 coming from a county contract). We have always operated in the black, but unfortunately, not much analysis and goal setting have ever been done. There is no strategic plan in place, and we are heading into a capital campaign to build a new shelter and have many needs on the horizon. To top it off, the Executive Director is also new, and we are both working fast and furiously to evaluate as much as we can and to get a plan in place. I have been working on an overall development plan and the article, “Creating a Budget for Fundraising” is very helpful. However, do you know if there are specific percentages or guidelines as to how much the development office should raise in relation to the overall budget? For instance, when I worked in fundraising at an independent school, I raised 6-7 percent of the total budget. That was fairly average at that time. Because there has been little tracking and overall analysis, I realize that we are going to need to look at each direct mail piece, each special event to create budgets and to determine overall purpose. Any help you can give is appreciated!

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1361 Hits
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