Donor relations at Childcare Resources were limited when Pam King started her job there as the new Executive Director. "Letters were sent to the entire mailing list. We had no software, so we weren't able to personalize them or target them to sections of our donor base. Many donors were sporadic givers, giving once every few years, but there was no way to track giving history so it was hard to follow-up in an effective way." Childcare Resources helps lower-income children receive high quality childcare.