FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Nine basic truths of fund-raising

Nine basic truths of fund-raising


The nine basic truths of fund-raising listed below are taken from the introduction to my book It’s a Great Day to Fund-Raise, and they are the foundation of my successful career as a development officer for and consultant to nonprofit organizations.

  1. Organizations are not entitled to support; they must earn it.
  2. Successful fund-raising is not magic; it is simply hard work on the part of people who are thoroughly prepared.
  3. Fund-raising is not raising money; it is raising friends.
  4. You do not raise money by begging for it; you raise it by selling people on your organization.
  5. People do not just reach for their checkbooks and give money to an organization; they have to be asked to give.
  6. You do not wait for the “right” moment to ask; you ask now.
  7. Successful fund-raising officers do not ask for money; they get others to ask for it.
  8. You don’t decide today to raise money and then ask for it tomorrow; it takes time, patience, and planning to raise money.
  9. Prospects and donors are not cash crops waiting to be harvested; treat them as you would customers in a business.

Learn more about how FundRaiser can help you acheive your fundraising goals

Explore the core features of FundRaiser

Short Take: I need a list of names and addresses f...
Short Take: New Features in the New Version of Fun...

Related Posts

Wait a minute, while we are rendering the calendar
overview online donations accounting software training tip campaign management NCOA processing custom page recurring gifts motivation GivingTuesday Codes government grants operational costs how-to videos motivation code PayPal password protection major gift prospects alumni Company culture charity golf tournaments building donor relationships gift entry Volunteer module tribute gifts corporate sponsors appeal letters social media capital campaign tech tip Facebook segmenting donors annual maintenance plan donor retention rate welcome packet new leadership board members donation history flash sales training disaster relief word processor donor attrition importing csv nonprofit fundraising backing up data look and feel Excel office add ons membership benefits Alternative Addresses mission driven giving levels pledges data entry endowment campaign announcements event management small donations general the Ask LYBUNTS donor End of Year Letters merge fields community supported gardens product news understanding giving trends online donations premiums membership programs Thank You budget moves management development director grassroots campaign National Change of Address GoFundMe project volunteers reports grants arts change of address updating happiness donor attrition rate Reporting to IRS security upgrade operating systems targeted mailings major donors donor contact information phoning donors correspondence membersip benefits increasing giving amounts donor slip Groupings donor recognition publicity materials Snow Birds tax summary letters customer portal solicitors spreadsheets in honor of donations ROI fundraising Crowdfunding Campaign data conversion donor loyalty customer service memorial giving Donor Portal animal rescue community broadcasting support thank you letters annual campaign monthly giving fundraising letters foundations Resiliency upgrading donors lapsed donor on site training volunteering In-Kind gifts Congratulations #GivingTuesday features community arts nonprofits advanced tab relationship tracking case study updates communications Facebook campaign mode code data analysis user spotlights

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password