FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

A Kind & Common Sense Approach to Donor Relations

A Kind & Common Sense Approach to Donor Relations

 

Dear Kim,

I solicited many of my personal contacts for my organization a couple of years ago. About ten of them gave, and of those ten, two or three have continued to give in response to appeals from my organization without any follow up from me. This year I signed up to follow up with about eight of my personal contacts that are still on our donor list but haven’t given since I asked in 2013. I felt obliged to be upfront about letting me know if we’ve been asking too often and/or if they’d rather us take them off our list—that it’s OK if it was just a one-time donation in 2013. A couple of them responded by giving generously again, while other asked politely to be removed. Am I undermining our efforts or is this just good donor relations practice?

~So Complicated

Dear So,

I think what you did is exactly right. All of us who give away money (and remember this is about 70% of the adult population) have multiple motives for making the donations we make. Sometimes we just want to make a friend happy so we give to her cause. We are probably not against the cause, but it is also not going to be a regular thing for us. In those cases, it is a little annoying to be asked over and over. For you to let your friends know that their gift was put right to work and if they want to give again, you invite and welcome that, but there is no obligation seems kind and thoughtful. “Good donor relations practice” ought to be built around kindness and common sense, both of which you seem to have in abundance.

Thanks for writing.

~Kim Klein

Orignially published in the Grassroots FundRaising Journal. FundRaiser users can subscribe at a special rate of $30/year by entering is "$30" in the coupon code field on the second page of the subscription process.

To learn more about how FundRaiser can help follow-up with In-Kind donors :

Take an online guided tour of FundRaiser and learn about the features in FundRaiser that interest you the most. 

Short take: Changing Merge Field Criteria In Lett...
Fundraising Project as a Resilient Recovery Respon...

Related Posts

Wait a minute, while we are rendering the calendar
ROI disaster relief data analysis segmenting donors support GivingTuesday merge fields Company culture PayPal donor Donor Portal memorial giving relationship tracking NCOA processing fundraising letters online donations development director user spotlights giving levels training tip membership programs Thank You in honor of donations donor slip government grants overview solicitors membership benefits Groupings tax summary letters case study data entry motivation change of address updating word processor Reporting to IRS general lapsed donor understanding giving trends security phoning donors budget publicity materials look and feel moves management product news nonprofit fundraising office announcements membersip benefits annual campaign premiums mission driven custom page mode code customer portal Resiliency recurring gifts major gift prospects gift entry social media In-Kind gifts annual maintenance plan donor recognition how-to videos the Ask online donations flash sales updates communications building donor relationships happiness new leadership Congratulations thank you letters fundraising donor loyalty small donations targeted mailings volunteers Facebook foundations event management GoFundMe project community supported gardens corporate sponsors National Change of Address advanced tab tribute gifts motivation code charity golf tournaments operational costs Codes community arts nonprofits upgrading donors customer service appeal letters grassroots campaign Excel features reports donor retention rate capital campaign donor contact information donor attrition pledges major donors on site training community broadcasting End of Year Letters upgrade campaign management board members tech tip password protection accounting software correspondence grants backing up data volunteering operating systems spreadsheets add ons increasing giving amounts training alumni data conversion LYBUNTS endowment campaign welcome packet monthly giving donation history donor attrition rate

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password