FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

A Kind & Common Sense Approach to Donor Relations

A Kind & Common Sense Approach to Donor Relations


Dear Kim,

I solicited many of my personal contacts for my organization a couple of years ago. About ten of them gave, and of those ten, two or three have continued to give in response to appeals from my organization without any follow up from me. This year I signed up to follow up with about eight of my personal contacts that are still on our donor list but haven’t given since I asked in 2013. I felt obliged to be upfront about letting me know if we’ve been asking too often and/or if they’d rather us take them off our list—that it’s OK if it was just a one-time donation in 2013. A couple of them responded by giving generously again, while other asked politely to be removed. Am I undermining our efforts or is this just good donor relations practice?

~So Complicated

Dear So,

I think what you did is exactly right. All of us who give away money (and remember this is about 70% of the adult population) have multiple motives for making the donations we make. Sometimes we just want to make a friend happy so we give to her cause. We are probably not against the cause, but it is also not going to be a regular thing for us. In those cases, it is a little annoying to be asked over and over. For you to let your friends know that their gift was put right to work and if they want to give again, you invite and welcome that, but there is no obligation seems kind and thoughtful. “Good donor relations practice” ought to be built around kindness and common sense, both of which you seem to have in abundance.

Thanks for writing.

~Kim Klein

Orignially published in the Grassroots FundRaising Journal. FundRaiser users can subscribe at a special rate of $30/year by entering is "$30" in the coupon code field on the second page of the subscription process.

To learn more about how FundRaiser can help follow-up with In-Kind donors :

Take an online guided tour of FundRaiser and learn about the features in FundRaiser that interest you the most. 

Short take: Changing Merge Field Criteria In Lett...
Fundraising Project as a Resilient Recovery Respon...

Related Posts

Wait a minute, while we are rendering the calendar
Resiliency fundraising accounting software motivation code advanced tab small donations monthly giving training Volunteer module donor slip Facebook grassroots campaign major gift prospects customer portal corporate sponsors Groupings annual maintenance plan Excel memorial giving alumni endowment campaign annual campaign custom page updates the Ask phoning donors #GivingTuesday board members volunteering capital campaign donor attrition features donor support disaster relief membership benefits happiness pledges announcements upgrade thank you letters moves management foundations user spotlights Snow Birds campaign management backing up data mode code mission driven recurring gifts donor retention rate Crowdfunding Campaign increasing giving amounts fundraising letters overview donor loyalty volunteers Facebook campaign data entry charity golf tournaments giving levels data analysis GoFundMe project publicity materials Donor Portal merge fields community broadcasting correspondence NCOA processing solicitors major donors animal rescue PayPal nonprofit fundraising Company culture word processor ROI donor contact information Congratulations add ons social media look and feel new leadership operational costs donation history Thank You motivation general operating systems change of address updating donor recognition in honor of donations relationship tracking security lapsed donor segmenting donors arts event management membersip benefits online donations communications tax summary letters End of Year Letters membership programs National Change of Address office on site training welcome packet data conversion budget reports Reporting to IRS grants training tip Alternative Addresses password protection premiums importing csv how-to videos upgrading donors customer service community arts nonprofits Codes gift entry GivingTuesday spreadsheets online donations tech tip tribute gifts building donor relationships product news donor attrition rate community supported gardens flash sales development director LYBUNTS understanding giving trends government grants In-Kind gifts targeted mailings appeal letters case study

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password