FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Converting In Kind Donors to Financial Supporters

Converting In Kind Donors to Financial Supporters


Dear Kim:

We are a 50-year-old social service agency mostly supported by government grants.  We do have about 600 donors who help us every year and we do a reasonable job keeping in touch with them.  We also have about 300 people who give us in-kind gifts and I have tried all kinds of solicitations to encourage them to give money as well as stuff, but I have had a really poor response. Someone said that you said in-kind donors often don’t become money donors. Is that true?  Should I stop trying to convert them? 

~Hoping to go from Chair to Checkbook

Dear Chair:

It is true that I said in kind donors generally don’t become money donors and probably a lot of other fundraisers have said that as well.  In some ways it seems logical that someone who gave you something of value that probably cost them money would be a good prospect to give you money, but it rarely works that way.  The fact is that when I give away my old couch or books I am never going to read again, I pick places that will take them. I hope those places aren’t homophobic or exploitive of their workers, but I don’t call my favorite organization and ask if they need my old clothes, unless my favorite organization is a shelter or something like that. And in that case, I would already be giving money. The question is whether you are having the same or better response from your in-kind donors as to your other acquisition activities.  I worked with a group that was always able to convert about 3% of their in-kind donors to money donors and they realized this was quite a bit better than the 1-2% response they were getting from direct mail.  The system that seems to work for many organization is to thank the donor for whatever they gave you, then a few months later ask them for a financial contribution, then ask them at the end of the calendar year again for any kind of donation. If they don’t respond to your requests, take them off your list.  You haven’t spent a lot of money and you will get some donors out of it. 

~Kim Klein

Orignially published in the Grassroots FundRaising Journal. FundRaiser users can subscribe at a special rate of $30/year by entering is "$30" in the coupon code field on the second page of the subscription process.

To learn more about how FundRaiser can help follow-up with In-Kind donors :

Take an online guided tour of FundRaiser and learn about the features in FundRaiser that interest you the most. 

Short Take: Customer Portal for FundRaiser Users
Short Take: Coding In-Kind and Monetary Gifts

Related Posts

Wait a minute, while we are rendering the calendar
animal rescue community arts nonprofits community broadcasting donor security announcements GivingTuesday data entry upgrade thank you letters fundraising letters Resiliency training tip In-Kind gifts NCOA processing event management password protection giving levels importing csv major gift prospects grants targeted mailings membersip benefits major donors features development director monthly giving donor attrition donation history reports general donor recognition moves management happiness flash sales board members End of Year Letters corporate sponsors fundraising custom page grassroots campaign lapsed donor on site training Groupings tribute gifts volunteering foundations donor loyalty motivation data analysis data conversion case study advanced tab GoFundMe project premiums new leadership social media add ons mission driven tech tip customer portal segmenting donors memorial giving endowment campaign phoning donors Excel Company culture donor contact information solicitors budget campaign management Crowdfunding Campaign backing up data the Ask understanding giving trends disaster relief PayPal correspondence recurring gifts LYBUNTS volunteers donor attrition rate building donor relationships arts membership benefits appeal letters updates increasing giving amounts change of address updating online donations tax summary letters online donations communications merge fields nonprofit fundraising spreadsheets annual campaign Facebook capital campaign customer service pledges look and feel welcome packet donor retention rate overview upgrading donors annual maintenance plan operational costs membership programs training donor slip alumni small donations word processor charity golf tournaments office Reporting to IRS publicity materials government grants gift entry product news community supported gardens ROI Facebook campaign motivation code Codes user spotlights relationship tracking in honor of donations accounting software #GivingTuesday Alternative Addresses Volunteer module Donor Portal Snow Birds mode code support Congratulations National Change of Address operating systems Thank You how-to videos

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password