FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Interest in the Total Eclipse Boosts CASA Major Donor Campaign

  Interest in the Total Eclipse Boosts CASA Major Donor Campaign

For this month's total eclipse, Missouri is one of the prime viewing spots. Local media are in love with the eclipse, and one nonprofit group is using that to boost their fundraising campaign. The 37th Judicial CASA, who are FundRaiser Select users, have created an entire campaign around the eclipse, called Eclipse Child Abuse with Child Advocacy.

The campaign has three efforts tied to it:

  • a major donor campaign
  • sale of NASA approved eclipse-viewing glasses
  • a big community Eclipse Viewing Party, where people will use the glasses they purchased from CASA for an enjoyable evening outside
b2ap3_thumbnail_EclipsePoster.jpg

"It is going very well. This is one of those rare events that someone else is doing the work for you -- mentions of the eclipse are everywhere so we're taking advantage of all that publicity. So far, we've had two front page articles in our local paper about the campaign," says Autumn Shirley, who is a CASA volunteer helping with the campaign, as well as CEO of FundRaiser. 

The popularity of the eclipse-viewing glasses is helping increase the visibility of CASA, too. "It's a way to raise awareness in our community. People buying the eclipse glasses aren't donors. They just want the glasses. So we can have a quick conversation with them about CASA: what it does and it's value," says Autumn. 

The major donor campaign is structured like a typical campaign. "We are calling our major donors 'Angel Advocates'. We mailed out a letter to each prospect and are following up with a call. For $1,000 each they can sponsor one CASA volunteer for 1 year. A single CASA volunteer can work with up to 6 children," says Autumn. 

Although the Eclipse is a unique event (another of this scale isn't happening until 2024), nonprofits can still use the general strategy of this campaign themselves. "If you recognize an event that is getting a lot of attention, see if there is some way to time your campaign to dovetail with the publicity and work it into your own messaging," says Autumn. 

To learn how FundRaiser can help you manage your campaigns 

Register for a free tour of the software

 

Short Take: Coding In-Kind and Monetary Gifts
3 Important In-Kind Gift Entry Tips

Related Posts

Wait a minute, while we are rendering the calendar
Snow Birds grants brick campaign ROI Task List donor prospects spare fields GivingTuesday thank you letters happiness FundRaiser Basic password protection in honor of donations auction announcements user spotlights upgrading donors ticketsales customer portal support email annual campaign word processor Thank You holiday letters moves management donor attrition Reminders gift notes field training GoFundMe project relationship tracking donor holiday giving letter templates training tip foundations Constant Contact Facebook campaign planning the Ask major gift prospects donor retention Crowdfunding Campaign community arts nonprofits mailing #GivingTuesday on site training membership benefits anonymous donors charity golf tournaments data analysis legacy giving donor source correspondence accounting software community supported gardens donor profile passwords budget donor loyalty Network for Good correspondance donor attrition rate updates new leadership donor slip online donations large donations mode code Resiliency salutation grassroots campaign upgrade government grants transparency general appeal letters disaster relief major donors tech tip data entry communications FundRaiser Spark follow up Facebook donor recognition memorial giving product news donor engagement volunteers event management holiday motivation role of nonprofits understanding giving trends pictures office importing csv development director arts National Change of Address Importing Data planned giving LYBUNTS donor contact information gift entry community broadcasting Volunteer module online donations operational costs data conversion Thanksgiving monthly giving donor preferences motivation code merge notes donor advised funds new version features personalizing letters donation history Congratulations In-Kind gifts fundraising letters premiums adding personal notes to letters banquet new features overview Reporting to IRS tribute gifts segmenting donors Personalizing appeal repeat donors membership programs endowment campaign operating systems pledges user interface building donor relationships gift acceptance policy advanced tab lapsed donor New Year giving history phoning donors tax summary letters increasing giving amounts solicitors donor retention rate add ons animal rescue Codes publicity materials annual maintenance plan Alternative Addresses reports Cloud FundRaiser Hosted security donor targeting entering auction gifts recurring gifts nonprofit fundraising capital campaign raffle End of Year Letters custom page alumni SYBUNTS prospects direct mail ticket sales mission driven board members backing up data new donors campaign management new nonprofit merge fields NCOA processing Tickles volunteering customer service flash sales technical support membersip benefits how to handle auction gifts donor relations Donor Portal giving levels Excel letter how-to videos vacation change of address updating targeted mailings small donations corporate sponsors campaign spreadsheets case study welcome packet fundraising Company culture social media texting donors look and feel PayPal Groupings

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password