FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case Study: Local CASA 'Eclipse Child Abuse' Campaign Succeeds

  • Font size: Larger Smaller
  • Subscribe to this entry
  • Print
Case Study: Local CASA 'Eclipse Child Abuse' Campaign Succeeds
b2ap3_thumbnail_EclipseQuillStory.jpg


 
Although the total Eclipse in August is a thing of the past, funds and volunteers that the 37th Judicial CASA group raised are even now fueling forward  progress. The group exceeded their campaign goal by $5,000 raising a total of $25,000. Perhaps equally important is that a large amount of the money was raised from  new major donors who have a higher likelihood of becoming repeat donors. 

The "Eclipse Child Abuse campaign" had two parts:

  • a visibility-raising campaign focused on selling glasses to view the Eclipse 
  • a major donor 'Angel Advocate' campaign to raise money make  it possible to increase the number of CASA volunteer advocates

The sale of NASA-approved glasses went well. "A lot of people who bought them threw in a little extra money for a donation. We are also hoping that we will be able to use some of that momentum to sign up new volunteers," says Autumn Shirley, of FundRaiser Software, who helped with the campaign.

The group got an even bigger boost from the success of the major donor campaign. "Finding a base of loyal major donors is really important – the thing about the Angel Advocates is that we will approach them each year to renew, giving us $15,000-$20,000 that we can feel pretty confident about. Being able to show how the training and mileage reimbursements cost CASA almost a thousand dollars per year for each volunteer gave us an excellent 'selling point'," says Autumn. 

Although the major donor campaign was not significantly different than other major donor campaigns, tying it to the Eclipse gave it increased visibility and 'pizazz'.  "As an event it was easy to work with and organize because everyone had heard of the Eclipse," says Autumn. "The Eclipse was all anyone was talking about, so being one of the only organizations providing the NASA-approved Eclipse glasses gave us a huge advantage. A local paper covered us several times. A local radio station also really helped us get out the word. We were the only fundraising event tied to the Eclipse and we got free media."

"It really did launch us into the spotlight, which was needed. We are little organization, but we do good work. We serve 7 counties. We need more visibility to attract the volunteers who do the core of our work as children's advocates in the court system," says Autumn. 

Now the organization is working to sign up more volunteers before the January training. "We are still in the open sign up period and will be holding the next 6-week training course in January. We hope to train at least ten new volunteers at that time, and another ten by mid-year next year," says Autumn. Increasing volunteer numbers greatly increases the scope of the organization's positive impact.  Each trained volunteer can work with one child in the first year after training, and up to 6 children each year thereafter. 

"We are now going to the Fall Festivals that are common in this area to further increase our visibility and volunteer numbers," says Autumn. "We all have personal contacts in these outlying communities which helps us connect and be heard."

To learn how FundRaiser can help you manage your campaigns 

Register for a free tour of the software 

in Customer Highlights Hits: 122
0
Sasha Daucus enjoys helping nonprofit organizations make connections between their specific fundraising activities and how FundRaiser Software can help. She's social media director. "I believe that working in a great working environment helping organizations who want to create a better world is a wonderful gift. One of the things I enjoy most about my job is looking at the posts on facebook made by our customers. On any given day, I'll see people putting their hearts into all the issues close to my heart and doing it with great creativity and committment. It makes me feel good about whatever it is that I have before me on the task list."

Comments

EasyBlog Calendar

Loading ...

EasyBlog Tag Cloud

accounting software Company culture Donor Portal support donor loyalty Codes grants community supported gardens pledges security segmenting donors donor slip GoFundMe project custom page announcements gift entry NCOA processing Congratulations data analysis the Ask appeal letters membersip benefits phoning donors donor attrition development director community arts nonprofits monthly giving ROI motivation building donor relationships targeted mailings general in honor of donations annual maintenance plan Resiliency Groupings new leadership how-to videos advanced tab charity golf tournaments flash sales tribute gifts mission driven Reporting to IRS volunteering case study campaign management upgrading donors social media major gift prospects backing up data premiums training tip relationship tracking donation history memorial giving communications publicity materials In-Kind gifts tax summary letters merge fields lapsed donor foundations fundraising letters happiness data conversion LYBUNTS National Change of Address office donor contact information giving levels operational costs board members tech tip data entry look and feel grassroots campaign features alumni donor attrition rate understanding giving trends End of Year Letters training operating systems customer portal disaster relief nonprofit fundraising updates Facebook add ons government grants GivingTuesday Excel spreadsheets upgrade endowment campaign capital campaign membership benefits user spotlights password protection increasing giving amounts Thank You word processor reports community broadcasting solicitors on site training change of address updating annual campaign overview online donations donor correspondence corporate sponsors fundraising volunteers thank you letters major donors product news budget small donations event management moves management membership programs customer service donor retention rate

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password