That’s the subject line of this morning’s email from our local JCC, asking for my input on its member survey. My immediate response was to delete it, because it’s all about the JCC’s needs and not about what members like me need. At least that’s what the subject line conveys!Has your organization ever alienated its audiences doing something like this, something totally narcissistic? Here’s what’s really annoying: The JCC folks do get it right in the first sentence of the email itself — There is only 1 week left to take our online JCC feedback survey. Please take a few minutes to complete it. Your opinion is extremely important as it helps us focus our improvement efforts on the areas that matter most to our community. We hope to hear from all of you!
But that’s the only sentence in the entire wordy email that speaks to serving the wants and needs of us JCC members. And most folks won’t even get there because the subject line is so JCC-focused.