I have found many such individuals were able to solicit small donations from their immediate family members, other relatives, friends, co-workers, and from other sources personal to them. They responded well to plans presented to them by their organizations’ development officers and trustees. Perhaps your organization can do the same by employing a model of such a program I have used a number of times with success.
What is an End of Year letter? Usually it is one of two things:
- a letter which contains a summary of all donations that a donor has made to your organization in the past year. This is sent in January, to help donors with their taxes.
- an appeal letter which is sent in November and December to solicit donations.
This article will go more in depth about tax summary letters. You might be surprised at the return you get from this simple and helpful correspondence....