FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Check Out Your Organization’s Fund-Raising Readiness and Learn the Secret Of Fund-Raising Success

Check Out Your Organization’s  Fund-Raising Readiness and Learn  the Secret Of Fund-Raising Success

For many people, fund-raising is the stuff of myth and magic—a series of tasks rivaling the labors of Hercules and demanding the powers of a Merlin. Myth and magic, because they offer the balm of simple acceptance in place of the pain of comprehension, can be very comforting, and in no instance is this more true, than when the myth of fund-raising magic is used to excuse fund-raising failure.

“If,” goes the justification, “running a successful fund-raising campaign is an endeavor comparable to dredging the river Styx, and soliciting large gifts equivalent to pulling Excalibur from the stone, what mere mortal can be expected to succeed?” Given that attitude, let me add a corollary: “Why bother to develop a goal or start a campaign?” The answer to those questions is, because we have to, and because the myth of fund-raising doom can’t measure up to the basic truth that fund-raising success is simply hard work on the part of people who are thoroughly prepared.

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Nine basic truths of fund-raising

Nine basic truths of fund-raising

The nine basic truths of fund-raising listed below are taken from the introduction to my book It’s a Great Day to Fund-Raise, and they are the foundation of my successful career as a development officer for and consultant to nonprofit organizations.

Organizations are not entitled to support; they must earn it.Successful fund-raising is not magic; it is simply hard work on the part of people who are thoroughly prepared.Fund-raising is not raising money; it is raising friends.You do not raise money by begging for it; you raise it by selling people on your organization.People do not just reach for their checkbooks and give money to an organization; they have to be asked to give.You do not wait for the “right” moment to ask; you ask now.Successful fund-raising officers do not ask for money; they get others to ask for it.You don’t decide today to raise money and then ask for it tomorrow; it takes time, patience, and planning to raise money.Prospects and donors are not cash crops waiting to be harvested; treat them as you would customers in a business.

Learn more about how FundRaiser can help you acheive your fundraising goals

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