FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Short take: Making Event Participants into Regular Donors

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 Your event was a smashing success and you raised a lot of money. After entering the participants into FundRaser, you might be wondering what the next steps are. How do you convert them to prospective, and hopefully future, donors?

First, make sure you’ve coded them as having been a participant at the event. This could be using the motivation code from their gift or ticket purchase to attend or even just a category code. If you have FundRaiser Professional, our Campaign Management Module is a great way to keep track of complex events and their participants.

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Using FundRaiser to Increase Mission Impact

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I’ve worked at FundRaiser for many years now, and for all of that time I’ve been deeply inspired by the work our customers do. Committed to a wide range of missions, the nonprofits using FundRaiser actively make a difference in our world. 

Given that sense of admiration, of course I decided to try my own hand at the fundraising part of nonprofit work. What I’ve learned is that each time I use FundRaiser to help raise funds for an organization I care about, I succeed. I also learn something new about the whole process of fundraising, and I get better for next time. That all adds up to more funds to help achieve what I’d like to see happen in the world. An example, in the first year of using FundRaiser, I learned the value of some very basic donor management practices:

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Keeping Track of Memorial Giving in FundRaiser

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With Memorial Day just around the corner, it might be a good time to mention a couple of ways you can keep track of memorial gifts in FundRaiser.  We call them "Tribute" gifts, and they can be in memory of departed loved ones, or in honor of living individuals, or even in celebration of some life event or other.

For FundRaiser Professional users, there is a built-in module, appropriately called "Tributes" to handle the recording and subsequent correspondence for these types of gifts.  In FundRaiser Select, the Tributes module is available as an "add-on" module for a modest price.  But even in Spark, which has no specific facility for tribute tracking, one can devise some practices to follow and report on tribute giving.  Let's see how they work.

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Lessons Learned from Crowdfunding to Save a Horse

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Facebook has been a remarkable tool for those involved in saving horses from the kill buyers. For those lots that want to see a horse in a good home rather than shipped to Canada or Mexico for slaughter, there are pages and Facebook Groups devoted to getting these horses visibility, donations, and even a good home. Which brings me to Thanksgiving weekend, when a very pregnant mare, skinny and in dire need of a good home, came across my Facebook newsfeed. I knew I had enough money to pay the deposit required to ensure she wouldn’t suddenly be shipped off...but for the rest of the money, and the cost to ship her from Kansas to Missouri? I wasn’t sure how to raise it. I decided to try crowdfunding.

I hear about crowdfunding successes all the time, but could I do it? Could I raise the money necessary to save this horse and bring her to my place? Her story reminded me so much of my own mare (now 19), whom I rescued as a 3 month old colt, a “surprise” for the mare had been through so many auctions that no one knew or disclosed that she was pregnant. I had to try.

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Welcoming New Donors

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Dear Kim, We're a small group with limited staff and resources, but we know that properly welcoming new donors to our organization and thanking them for their gift will greatly increase the chances of them giving again. What do you recommend including in donor welcome packets that is not too labor or resource intensive? ~Small but mighty Dear Might...
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Converting In Kind Donors to Financial Supporters

Converting In Kind Donors to Financial Supporters

Dear Kim:

We are a 50-year-old social service agency mostly supported by government grants.  We do have about 600 donors who help us every year and we do a reasonable job keeping in touch with them.  We also have about 300 people who give us in-kind gifts and I have tried all kinds of solicitations to encourage them to give money as well as stuff, but I have had a really poor response. Someone said that you said in-kind donors often don’t become money donors. Is that true?  Should I stop trying to convert them? 

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3 Important In-Kind Gift Entry Tips

3 Important In-Kind Gift Entry Tips
1.  Mode Code Denotes In-Kind or Monetary

When entering a gift in FundRaiser, the Mode Code is used to differentiate not only between methods of payment (cash, check, charge, etc.) but also between monetary or in-kind donations. When you create a Mode Code you must specify whether that code will be monetary or in-kind. A Mode Code is always one or the other, and each gift requires a Mode Code. You may have multiple codes, as is usual in FundRaiser, which allows for specific types of in-kind donations. For instance, one of our users is a diaper bank, and, while they accept many infant-related types of in-kind donations, they need to keep diaper donations separated from others. The easiest way was to have, simply, a "diaper" Mode Code. When running various reports, you can specify to include monetary, or in-kind, or both types of donations. Use these codes to your advantage.  And check out the Coding & Spare Fields training video in the Customer Portal section of our website.

2.  Use the Merge Notes for Descriptions

On each gift record is a "Letter Notes for Merging" section. It is primarily used for notes that will then be merged into thank you letter templates. And for monetary gifts, these are usually personal greetings, of sorts, like "Gee, it was great to see you", or "Glad to see you've recovered from surgery", or something else to more personalize the thank you letter. For In-Kind donations, this is a great place to put a description of the items (or services) that were donated. It makes a permanent record as well as an easy way to pull that description in to a thank you letter.  More information on entering gifts is available in both the FundRaiser Overview and Recurring Gifts training videos available in the Customer Portal section of our website.

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How to Acknowledge and Recognize In-Kind Gifts

How to Acknowledge and Recognize In-Kind Gifts

When you receive gifts of products, time and services, be aware that your organization can be held in even greater regard by donors of such In-Kind gifts, should you express your gratitude in a meaningful way—in a manner far and above how these contributions are usually acknowledged by non-profit organizations. This can be accomplished in strict keeping with the applicable IRS rules and regulations, which are especially explicit when it comes to In-Kind gifts and how non-profits handle them.

By law, non-profit organizations cannot provide a donor with the dollar value of an In-kind gift. Such valuations when applicable, relative to "fair market value" of In-Kind gifts, need to be professionally assessed and certified elsewhere—if they can be—and that is the responsibility of the donor. This certification subsequently needs to be resolved with the professionals and others who prepare the donor's tax forms—whose work in turn will need to be reconciled with IRS regulations. In instances where time and service are donated, no tax break whatsoever is allowed, as the IRS Publication 526 clearly states, "You cannot deduct the value of your time or services…"

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3 FundRaiser Thank You Letter Tips

3 FundRaiser Thank You Letter Tips
 1.  Be personal, share success, and Thank Them

It doesn't take much to include personal touches in a thank you letter template.  You could mention the last gift they gave (date and/or amount), or the first time they gave, or the amount of support they've provided over the years.  Different situations may call for different letter templates, and different groups of donors, but it's all possible in FundRaiser.  And while you are thanking them, let them know what their contribution has done.  What has your organization done since their last gift?  How many people (or animals, or communities, or ??) has the organization helped in that time?  This takes a bit of planning, so that you might have, for instance, a group of donors who have given, but not in the past 2 years, and another group who have given in the past 2 years, but not the past 6 months, and maybe another group who gave for the first time in the past 6 months, etc. You'll want different messages depending on the situation, but it's not that difficult to do, and the results will be a more personal approach to that "ask" for additional donations.

2.  Thank Often

Many non-profits are vying for the same donor dollars, and showing appreciation for past donations is important in ALL interactions with your donors.  If you are sending an invitation to an event, THANK them for their previous gifts.  If you are sending a newsletter, THANK them for their ongoing support.  If you have a special funding need and are sending an appeal, THANK them in advance for their consideration and for sharing your needs with their friends, family, etc., but THANK THEM.

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Short Take: In Kind Donations

Short Take: In Kind Donations

 

When your organization takes in donations of good or services, how do you record that donation? On the Gifts tab, when you enter in a donation, the Gift Mode code reflects the form that the donation took—how the money was received or if it was an In Kind donation.  When you choose “In Kind” for your gift mode, this tells the database that the donation was received not as a financial transaction, but rather a donation of goods or services. The amount field can be the approximate value of those donations, and you can use your motivation and purpose codes to further categorize the donation.

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5 Main Steps of Data Entry Work Flow in FundRaiser Software

5 Main Steps of Data Entry Work Flow in FundRaiser Software
Establishing a Work Flow for your FundRaiser Database

Writing down an established work flow for entering gifts and name data after a fundraising event is one of single best things you can do to increase your donor management effectiveness. What's more, it creates a good working atmosphere and makes routine work a pleasure, even relaxing after the hectic pace of a fundraising event. What you need in your database will be put there effectively, free of unnecessary mistakes, or need to backtrack. Making it a regularly scheduled task is one great way to increase your all-around effectiveness. The frequency of the task, whether daily or weekly, will depend on the volume of gifts, of course, but it should be a part of the office routine.

Write it down as a task outline, laying the steps out in logical order. The ease of working will be a reward to continue doing the task. It also helps when the person who normally does the data entry is out sick, or is promoted to another position, or is otherwise taken out of the data entry picture. The person who takes over will appreciate having those steps in logical order, with hints, tips, and tricks in their appropriate places along the way. Here's a suggested flow that will work for most nonprofits. Adapt it as needed to make it right for your nonprofit's needs.  

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