FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

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When someone makes their first online donation to your organization, do you automatically add their name to your email contact list? This is a "Best Practice, for most organizations. Here's why:

First, consider that the reasons for an opt-in or a double opt-in on an email list:

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We believe that what you and your organization do makes a positive impact in the world.... and that makes us happy in the work we do. That's the main understanding we all recently came away with, when the FundRaiser staff met for a year-end mission/company meeting.

FundRaiser staff at company meeting
FundRaiser staff, left to right, at company meeting: Larry Weaver, Autumn Shirley, Jonathan Smith, Joshua Shirley, Gene Weinbeck, Joey Patten, Mary Lenker

After watching a TED talk together, the FundRaiser staff began to share why we enjoy coming to work at FundRaiser... which we all do. The upshot was that we enjoy working at FundRaiser for a combination of reasons, top among them being the great working environment and the opportunity to use our skills in the service of people like YOU who are working to make a positive difference in the world. Here's a synopsis of what our staff members had to say about why we continue to like working to support nonprofits through our work at FundRaiser.

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Look for the HelpersThis has been quite a week for disastrous and heartbreaking events in the news-- first the Boston Marathon bombing, then the explosion of the chemical plant in Waco, Texas. How does your nonprofit organization handle these kinds of events in your social media outreach?

You might have planned to make a post about some event or topic that seems out of step with the reactions that flood the newsfeeds when such well-publicized tragedies occur. Do you stay the course and make the post? Do you pause the post? Do you make a brief comment of condolence, or use the opportunity to offer some help if the crisis relates to your mission?

Some FundRaiser users quickly went into action with posts related to their mission. Here's how a few of them handled it:

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Lily BrothertonFundRaiser recently hired an expert in Social Media. This week, she’s starting work creating videos, educating staff about using Twitter, and creating a more lively presence on Facebook.  She’s been actively involved in social media for the last 4 years… since she was 12 years old. Yes, our newest staff member is just 16 and the daughter of Autumn Shirley, CEO of FundRaiser. Her name is Lily Brotherton and she is our social media intern.  

When I interviewed her this morning, our dialog took a slightly different direction than the usual interviews:

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