Moving donors up the giving ladder is one of the prime reasons to keep a donor database. Here are some tips for how to prepare to ask your members to move up the giving ladder.Creating a Reality-Based Gift Chart
Compile an A to Z listing of all current donors and lapsed donors—no more than three years (excluding those whose reason for lapsing is known).
In June, I tried my hand at my first fundraising campaign. I started with a basic mailing to loyal donors. You can read about my beginning efforts in my blog post here.
After I sent the letters out, I didn’t have to wait long before our first donations came in. Loyal donors replied rapidly, and it was great fun to open the envelopes and see their notes and checks.
In Kim Klein's blog article this month, she explains what the term LYBUNT means, which is a good thing, but there is another that is used in FundRaiser we need to know, too: SYBUNT. SYBUNT is similar to LYBUNT, but reaches further into a lapsed donor's past. A SYBUNT has given "Some Year But Not This". You can find both of these terms scattered throughout FundRaiser: in the "WHO" section of reports and mass mailings (in the "MasterFile" dropdown), the "Common Patterns" section of creating a Grouping, and elsewhere. They are just easier ways to describe certain donor situations.Precisely, Generally Speaking
Once you know the definitions, you may run into another situation due to the business world view that there are two distinct types of years: calendar and fiscal (which FundRaiser calls "Reporting" year). FundRaiser's Reporting year is, by default, set to the calendar year, but can be changed to coincide with the fiscal year your organization uses for accounting purposes. It's changed in the Options, General, Printing menu, and requires that you set the beginning month of the yearly period you want to consider for your Reporting year. Be aware that, if you make a change here, you will need to run the Rebuild Statistics Page Data utility (in the Utilities menu) in order to make certain all the yearly totals reflect your reporting year, and that people are able to be put properly in their LYBUNT and SYBUNT places.
What is a Lie-Bunt? I have some pro bono consulting from this high powered direct mail and social media person and she told me we have a lot of lie-bunts we should be asking. I already feel stupid around her and don’t want to ask her what she means. Do you have any idea?