FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Subscribe to this list via RSS Blog posts tagged in relationship tracking

When schools focus their donor cultivation on parents, alumni, and the close relatives of students and alumni, they are likely to see a very positive return. Knowing this has led to increased donations for several schools who are FundRaiser users. They know for a fact that these groups are their most generous because they clearly identified this trend in FundRaiser. Using these same techniques to identify common giving trends, your school – or other non profit— can clarify which of your constituent groups are most supportive.

Beginning to locate your most generous donors

Tracking donations for donor cultivation is easy to start. “It’s a simple matter of entering your checks into FundRaiser. Then all that information is there. If you enter it once, it’s there forever unless someone moves,” says Ellen Bouye, Administrative Assistant of Oklahoma Christian Academy and a FundRaiser Select user.

...
Continue reading
in Non-Profit Fundraising Tips 1393
0

Dear Kim,

We have 500 donors, of whom 50 give over $1,000 and another 50 give between $500-999. We do a decent job of keeping in touch with these 100 donors, usually talking to them by phone or visiting the top 20 largest donors at least once a year. I keep all the information on these donors and I am retiring, so cleaning out my files and getting ready to pass this information on to the next person. I have pages of stuff on some people, and almost nothing on others. But what should I have? And what should I delete?

...
Continue reading
in Non-Profit Fundraising Tips 1885
0

The true secret of happiness lies in taking a genuine interest in all the daily details of lifeFund-raising has many engaging and inspiring sayings. Three that give insight into donor cultivation are:

  • People give to people.
  • You don't raise funds; you raise friends.
  • Fund-raising can be summed up in just three words - relationships, relationships, relationships.

At its heart, donor cultivation is about an organization's staff and leadership developing relationships with those capable of giving support and making them friends of the organization.

I define donor cultivation as an organization-wide strategy and process to learn more about each donor's interests, desired professional and social contacts, lifestyle, and philanthropic desires so that we can better initiate and respond to contact with a donor in order to develop a stronger relationship with that donor.

I can't stress enough how important this definition is - how important it is to the future of an organization's fund-raising efforts. Every successful fund-raising operation cultivates its donors - builds relationships with them. The most successful do it constantly and systematically.

Let's parse this 48-word statement and examine its key components. Again, the definition, this time with its key components in bold type:

Donor cultivation is an organization-wide strategy and process to learn more about each donor's interests, desired professional and social contacts, lifestyle, and philanthropic desires so that we can better initiate and respond to contact with a donor in order to develop a stronger relationship with that donor.

...
Continue reading
in Non-Profit Fundraising Tips 2013
0

As a development officer in a nonprofit organization you are well positioned to facilitate business and social contacts your donors may wish to make. Once, I had a family foundation that was making substantial gifts, and a donor who was head of a large financial house. I knew the broker-donor wanted to talk about handling the Foundation’s investments, so I put them together. The result was two happy donors and my employer, the Cleveland Orchestra, reaped the benefit of being the matchmaker.

Inviting a donor to a party or event hosted for you by those who are more socially or professionally prominent is a good way to help that donor up the success ladder. Conversely, inviting prominent members of your community to a party hosted for you by a donor who is trying to increase his or her social or professional standing can work just as well.

...
Continue reading
in Non-Profit Fundraising Tips 1416
0

Preparation makes informal meetings go smoothlyEven if you successfully get donors to make site visits and are able to reach out to them as described above, it is not enough. You need to do more to keep in touch. After all, how many times a year will a donor be willing to come to the organization, or how frequently can you call for an appointment without becoming a pest? Besides, there are other ways to communicate and express interest in donors. Let’s begin by looking at communication that is more about the donor than the organization.

Send birthday and other appropriate greeting cards. Send get-well cards and even flowers to a donor in the hospital. Keep your eye open for items about donors in newspapers. When you see one, clip it and send it along with a “congratulations” note to the donor.

...
Continue reading
in Non-Profit Fundraising Tips 4019
0

EasyBlog Calendar

Loading ...

EasyBlog Tag Cloud

customer service capital campaign spreadsheets Facebook reports corporate sponsors annual campaign ROI donor training tip donor attrition NCOA processing major gift prospects data analysis memorial giving training case study tech tip volunteers grants lapsed donor solicitors phoning donors operational costs LYBUNTS operating systems Company culture announcements social media National Change of Address change of address updating look and feel add ons monthly giving upgrading donors tax summary letters GivingTuesday building donor relationships increasing giving amounts small donations overview donor contact information product news Codes features Donor Portal backing up data communications donor loyalty in honor of donations membership benefits custom page relationship tracking community arts nonprofits In-Kind gifts data entry board members online donations charity golf tournaments development director disaster relief community supported gardens moves management premiums user spotlights Excel updates fundraising letters alumni word processor donor slip new leadership thank you letters the Ask targeted mailings advanced tab Reporting to IRS community broadcasting segmenting donors on site training data conversion Congratulations donation history pledges nonprofit fundraising gift entry motivation support accounting software membership programs government grants donor attrition rate publicity materials volunteering Groupings appeal letters upgrade membersip benefits grassroots campaign tribute gifts major donors mission driven fundraising office campaign management understanding giving trends flash sales event management Thank You correspondence budget End of Year Letters general donor retention rate foundations

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password