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Blog posts tagged in major donors
For this month's total eclipse, Missouri is one of the prime viewing spots. Local media are in love with the eclipse, and one nonprofit group is using that to boost their fundraising campaign. The 37th Judicial CASA, who are FundRaiser Select users, have created an entire campaign around the eclipse, called Eclipse Child Abuse with Child Advocacy.
The campaign has three efforts tied to it:
How many times do you ask someone for a meeting to discuss a major gift? We are in a small, quiet major gifts campaign. Solicitors have gotten an initial interest when talking with prospects when they have invited them to an event which they cannot attend but say they are interested in our mission. Then the solicitors get into a lot of voice mail and phone tag when trying to set up a meeting or extend an invitation to another event. Do you get to a point where you just give up–and if so, when is that? Or do you come right out and ask them if they want you to stop bugging them? Or do you try to connect with them indefinitely? This has been going on for 4-5 months in some cases.
BRING Recycling is adding #WorkUpstream – an online campaign starting on #GivingTuesday , December 1st – to their traditional end-of-year fundraising strategy. The social media portion of the campaign targets new donors from their Facebook and Twitter followers, says Ephraim Payne, Development and Communications Director at BRING.
New donors attracted through social media outreach will be added to the FundRaiser database as contacts, allowing for regular follow-up. “It allows us to reach them in a more focused way than we can through Facebook or Twitter,” says Ephraim. “We’ll be able to include them in our donor appreciation and cultivation communications.”