FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Small, local groups struggling to keep donors

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Dear Kim,

I work in an arts program that serves very poor public schools in a very poor state. Without us, 2nd -5th graders in public schools in our area would have NO arts program at all. We have no government funding and little foundation funding. We have built a base of donors and we squeeze every nickel. This year I am so discouraged by the number of donors who have said they are cutting back their giving so they can give to the ACLU or Planned Parenthood. For the record, I totally support those organizations and what they do, but how can I keep our donors? What we do is still important.

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Case Study: Local CASA 'Eclipse Child Abuse' Campaign Succeeds

Case Study: Local CASA 'Eclipse Child Abuse' Campaign Succeeds
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  Although the total Eclipse in August is a thing of the past, funds and volunteers that the 37th Judicial CASA group raised are even now fueling forward  progress. The group exceeded their campaign goal by $5,000 raising a total of $25,000. Perhaps equally important is that a large amount of the money was raised from  new major donors who have a higher likelihood of becoming repeat donors. 

The "Eclipse Child Abuse campaign" had two parts:

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Case Study: Interest in the Total Eclipse Boosts CASA Major Donor Campaign

Case Study:  Interest in the Total Eclipse Boosts CASA Major Donor Campaign
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For this month's total eclipse, Missouri is one of the prime viewing spots. Local media are in love with the eclipse, and one nonprofit group is using that to boost their fundraising campaign. The 37th Judicial CASA, who are FundRaiser Select users, have created an entire campaign around the eclipse, called Eclipse Child Abuse with Child Advocacy.

The campaign has three efforts tied to it:

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Who is a Prospect and When Should I Stop Bugging Them?

Who is a Prospect and When Should I Stop Bugging Them?

Dear Kim,

How many times do you ask someone for a meeting to discuss a major gift? We are in a small, quiet major gifts campaign. Solicitors have gotten an initial interest when talking with prospects when they have invited them to an event which they cannot attend but say they are interested in our mission. Then the solicitors get into a lot of voice mail and phone tag when trying to set up a meeting or extend an invitation to another event. Do you get to a point where you just give up–and if so, when is that? Or do you come right out and ask them if they want you to stop bugging them? Or do you try to connect with them indefinitely? This has been going on for 4-5 months in some cases.

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Case Study: BRING Recycling is #WorkingUpstream to create a compelling campaign for #GivingTuesday

Case Study: BRING Recycling is #WorkingUpstream to create a compelling campaign for #GivingTuesday

BRING Recycling is adding #WorkUpstream – an online campaign starting on #GivingTuesday , December 1st – to their traditional end-of-year fundraising strategy. The social media portion of the campaign targets new donors from their Facebook and Twitter followers, says Ephraim Payne, Development and Communications Director at BRING.

New donors attracted through social media outreach will be added to the FundRaiser database as contacts, allowing for regular follow-up. “It allows us to reach them in a more focused way than we can through Facebook or Twitter,” says Ephraim. “We’ll be able to include them in our donor appreciation and cultivation communications.”

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