FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
2579 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
1404 Hits
Wait a minute, while we are rendering the calendar
phoning donors board members nonprofit fundraising Alternative Addresses features updates Excel relationship tracking donor retention rate segmenting donors user spotlights support appeal letters PayPal Crowdfunding Campaign online donations donor slip community arts nonprofits pledges tribute gifts premiums custom page mode code donor attrition Donor Portal community supported gardens data conversion welcome packet training tip monthly giving product news major gift prospects general importing csv campaign management budget endowment campaign small donations arts Resiliency annual campaign alumni operating systems Facebook campaign online donations lapsed donor In-Kind gifts merge fields LYBUNTS happiness #GivingTuesday giving levels customer portal overview memorial giving accounting software donor recognition upgrading donors volunteering End of Year Letters training spreadsheets social media donor contact information animal rescue Congratulations membership programs tech tip backing up data government grants word processor reports Codes upgrade grants charity golf tournaments understanding giving trends case study how-to videos security thank you letters Thank You data entry add ons Company culture operational costs in honor of donations donor attrition rate Reporting to IRS flash sales membership benefits change of address updating community broadcasting communications development director major donors moves management data analysis gift entry annual maintenance plan tax summary letters correspondence new leadership publicity materials volunteers solicitors the Ask fundraising password protection building donor relationships grassroots campaign motivation disaster relief recurring gifts GoFundMe project mission driven donor loyalty ROI NCOA processing Facebook advanced tab donation history on site training foundations Snow Birds fundraising letters motivation code increasing giving amounts corporate sponsors look and feel capital campaign National Change of Address announcements GivingTuesday event management targeted mailings membersip benefits customer service office Groupings donor Volunteer module

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password