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Dear Kim,

We work with refugees and immigrants, providing legal services, workshops and even sanctuary in some churches. I have been reading a lot about fundraising metrics recently and wonder how much time I should spend figuring out our retention rates and return on investment and that kind of thing? We have three paid staff: I am the development director and we have an executive director and a director of programming. We have about 100 volunteers and serve 2,500 people a year, and growing. We have about 1,000 individual donors as well as a number of faith-based organizations who are partners in a variety of ways. Sometimes we make money from workshops. We are all stretched thin but I want to run a good development program. What is the value of all this data?

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in Non-Profit Fundraising Tips 397

Moving donors up the giving ladder is one of the prime reasons to keep a donor database. Here are some tips for how to prepare to ask your members to move up the giving ladder.

Creating a Reality-Based Gift Chart

Compile an A to Z listing of all current donors and lapsed donors—no more than three years (excluding those whose reason for lapsing is known).

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in Non-Profit Fundraising Tips 3477

Going back and cultivating your database will give you additional opportunities to reach out. Run periodic reports to find your lapsed donors, for example people who haven’t donated in the last 6 months. Use those reports for additional donor outreach.

Both the Donor and the Donation Report are good to use. For instance, you might want to usee

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in Tech Blog 741

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

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in Tech Blog 1604

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