FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

BRING Recycling is #WorkingUpstream to create a compelling campaign for #GivingTuesday

 BRING Recycling is #WorkingUpstream to create a compelling campaign for #GivingTuesday

BRING Recycling is adding #WorkUpstream – an online campaign starting on #GivingTuesday , December 1st – to their traditional end-of-year fundraising strategy. The social media portion of the campaign targets new donors from their Facebook and Twitter followers, says Ephraim Payne, Development and Communications Director at BRING.

New donors attracted through social media outreach will be added to the FundRaiser database as contacts, allowing for regular follow-up. “It allows us to reach them in a more focused way than we can through Facebook or Twitter,” says Ephraim. “We’ll be able to include them in our donor appreciation and cultivation communications.”

BRING’s end-of-year annual appeal is coordinated to kick-off on #GivingTuesday, too, and to integrate with the online portion of the campaign. “The appeal letter will get to donors on the day before or day of GivingTuesday,” says Ephraim. “We hope it will encourage people to donate more rapidly.”

To make for a more compelling campaign appeal, BRING's development staff personally contacted major donors ahead of time. “We pulled a list of key supporters from our FundRaiser database – people who have given $500 or more in a single gift, or over the past year. We called them and explained the online campaign. Their early donations let us show success right from the beginning, like the ‘silent portion’ of a capital campaign. It also creates opportunities to offer matching gifts, and all of that makes the campaign more exciting to donors,” says Ephraim.

The #WorkUpstream online campaign, which launches on #GivingTuesday, will continue for the full month of December. “If the GivingTuesday part is effective, then we can even raise the goal,” says Ephraim. “We hope to create some online momentum ahead of December 30th and 31st, traditionally the most important giving days of the year.

photo of Megan Yunge of BRING, from the #WorkUpstream campaign photos on facebook. 

Explore FundRaiser's program features that help you to increase donor loyalty

Sharing the Good News of a Campaign on the Road to...
Case Study: Society of St. Andrew wins big by keep...

Related Posts

Wait a minute, while we are rendering the calendar
Tickles mode code tribute gifts welcome packet publicity materials follow up operational costs training lapsed donor gift entry animal rescue budget donor attrition rate announcements overview FundRaiser Spark security fundraising letters happiness capital campaign Excel brick campaign change of address updating donor slip role of nonprofits PayPal upgrading donors donor recognition Thank You grassroots campaign relationship tracking accounting software word processor donor contact information development director on site training Thanksgiving Resiliency Crowdfunding Campaign donor loyalty features GivingTuesday backing up data Facebook user interface mission driven targeted mailings ticket sales technical support nonprofit fundraising thank you letters campaign management donor targeting corporate sponsors small donations reports building donor relationships data entry board members importing csv Reminders customer portal appeal letters data conversion fundraising community arts nonprofits training tip community supported gardens product news moves management charity golf tournaments updates volunteering segmenting donors #GivingTuesday membership benefits online donations In-Kind gifts user spotlights LYBUNTS membersip benefits Company culture endowment campaign National Change of Address membership programs case study increasing giving amounts memorial giving premiums arts Reporting to IRS merge fields spare fields Alternative Addresses custom page social media flash sales understanding giving trends communications correspondence customer service motivation code gift notes field password protection pledges donation history disaster relief Codes advanced tab support monthly giving donor general spreadsheets data analysis in honor of donations how-to videos giving levels annual maintenance plan donor retention rate vacation the Ask GoFundMe project volunteers SYBUNTS foundations upgrade annual campaign Congratulations Snow Birds alumni ticketsales grants Task List Groupings look and feel giving history major donors office add ons Personalizing donor attrition banquet major gift prospects NCOA processing Facebook campaign recurring gifts online donations Volunteer module tax summary letters Donor Portal motivation Network for Good phoning donors ROI government grants donor source raffle operating systems community broadcasting event management tech tip solicitors End of Year Letters new leadership donor profile

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password