USLEAP

Letter appeals are an integral tool to fundraising at US Labor Education in the Americas Project. USLEAP uses them not only to raise money but also to keep donors informed.

"We send out four letters a year to repeat donors and an occasional letter to lapsed donors depending on time available," says Rachel Wallis, Development Associate, and a FundRaiser Professional user. The repeat mailings are worthwhile. "Twenty percent of our donors give more than once a year in response," she says.

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