FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Creative Giving Level Labels

Creative Giving Level Labels

Dear Kim:

I have recently been appointed a development director and I am looking forward to developing this new skill (which I don’t have right now). One of the first things I must do is establish “levels” of donations. We are a pediatric facility that is part of a large organization. Is it appropriate to designate levels of giving that are related to kid themes, or do you suggest sticking with tried-and-true levels such as platinum, silver, gold, President’s Circle, etc?

Thank you,

Titanium-Level Enthusiasm

Dear Titanium:

Good luck in your new role. I think it is great that you are looking forward to it. Your enthusiasm will carry you a long way. Skills can be learned, but nothing happens without excitement. To answer your question, I don’t know any studies that indicate how you should name your giving levels, but I know from my own experience and hearing other people talk, that we are bored to death with platinum, gold, lead, mud, or President’s Circle, Vice President’s triangle and the like. I think the most creative gift levels get the most attention, so using kid themes is a great idea. It lends itself to all kinds of graphic elements as well. Further, creativity and fun in the way you raise money for the pediatric program will lend credibility to the excellence of your work with children.

I once heard a funny story about giving levels. A wilderness preservation organization had giving levels of manatee, jaguar, polar bear, and so on. People gave at a certain level and also learned more about their animal. Some people became so attached to the manatee that they did not want to move on to a jaguar. We hope this will not happen when you try to move people from “Cat in the Hat” to “Charlotte’s Web.”

-Kim Klein

To learn more about how FundRaiser can help follow-up with tracking Giving Levels:

Take an online guided tour of FundRaiser and learn about the features in FundRaiser that interest you the mos

In Search of the Elusive Major Giver
Case Study: Local CASA 'Eclipse Child Abuse' Campa...

Related Posts

Wait a minute, while we are rendering the calendar
training Donor Portal building donor relationships office Codes donor targeting Excel campaign custom page online donations tribute gifts increasing giving amounts major gift prospects Constant Contact case study new leadership planned giving email operational costs holiday letters disaster relief new donors passwords merge fields premiums spare fields vacation SYBUNTS backing up data the Ask announcements In-Kind gifts NCOA processing donor slip Personalizing Importing Data donor retention rate salutation donor attrition rate Volunteer module entering auction gifts social media annual campaign alumni mission driven National Change of Address data analysis donation history Task List ticket sales ROI Reporting to IRS understanding giving trends online donations pictures direct mail animal rescue arts gift notes field operating systems donor contact information large donations tax summary letters new nonprofit donor profile letter templates security fundraising foundations Company culture new version ticketsales nonprofit fundraising thank you letters training tip government grants donor engagement segmenting donors membership benefits Reminders follow up publicity materials Network for Good holiday giving texting donors how to handle auction gifts user spotlights technical support correspondence FundRaiser Basic donor source recurring gifts Thanksgiving community supported gardens endowment campaign pledges donor relations merge notes Facebook campaign donor community broadcasting grassroots campaign charity golf tournaments how-to videos corporate sponsors Groupings campaign management Alternative Addresses reports Snow Birds motivation code change of address updating monthly giving membersip benefits personalizing letters #GivingTuesday Congratulations phoning donors mode code Crowdfunding Campaign budget small donations raffle adding personal notes to letters prospects in honor of donations updates holiday LYBUNTS welcome packet happiness banquet upgrading donors giving history support event management word processor Cloud importing csv End of Year Letters grants donor preferences volunteers donor attrition giving levels Tickles donor retention correspondance gift entry Thank You tech tip user interface brick campaign donor advised funds lapsed donor transparency donor recognition upgrade volunteering advanced tab relationship tracking features general gift acceptance policy Resiliency motivation moves management accounting software membership programs community arts nonprofits GoFundMe project repeat donors major donors customer service PayPal overview targeted mailings data conversion appeal auction solicitors password protection new features role of nonprofits capital campaign board members GivingTuesday Facebook communications memorial giving legacy giving FundRaiser Spark on site training data entry customer portal New Year FundRaiser Hosted donor prospects product news fundraising letters add ons donor loyalty letter appeal letters planning spreadsheets annual maintenance plan anonymous donors look and feel development director mailing flash sales

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password