FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Inviting LYBUNTS to Renew Their Support

Photo of catsDear Kim:

What is a Lie-Bunt?  I have some pro bono consulting from this high powered direct mail and social media person and she told me we have a lot of lie-bunts we should be asking.  I already feel stupid around her and don’t want to ask her what she means.  Do you have any idea? 

~Need Jargon Lessons

Dear Jargon:

Your pro bono consultant needs to stop showing off and starting speaking in plain language.  I hope she is being helpful to you because eroding your self-confidence seems a high price to pay for a little free advice.

A “lie-bunt” is the pronunciation of these letters:  LYBUNT and stands for Last Year But Unfortunately Not This.  LYBUNTs are donors who gave you money in the past but not in the past year.  She is right that the most recent of these—the ones who gave money in 2010 or 2011 but not 2012 are good prospects.  The person mostly likely to give you money is someone who has given money and that is why we re-invite lapsed donors to consider renewing their support.  It will be a worthwhile effort. 

Good luck. 

~Kim Klein

Orignially published in the Grassroots FundRaising Journal. FundRaiser users can subscribe at a special rate of $30/year by entering is "$30" in the coupon code field on the second page of the subscription process.

To learn more about how FundRaiser can help you reconnect with donors who have given you money in the past but not this year :

Take an online guided tour of FundRaiser and learn about the features in FundRaiser that interest you the most.

LYBUNT? SYBUNT? OMG LOL
Tracking Donor Interests or 'What's in a Code?'

Related Posts

Wait a minute, while we are rendering the calendar
campaign management personalizing letters membership benefits disaster relief nonprofit fundraising appeal letters fundraising letters anonymous donors new leadership GoFundMe project Personalizing relationship tracking endowment campaign change of address updating Thanksgiving community supported gardens Snow Birds Crowdfunding Campaign premiums building donor relationships letter templates tribute gifts foundations Reminders budget government grants donor source email social media Company culture event management letter Codes recurring gifts transparency increasing giving amounts product news corporate sponsors giving levels how to handle auction gifts new version community broadcasting donor relations tax summary letters donor targeting spare fields merge fields Task List PayPal case study thank you letters adding personal notes to letters grants texting donors office Thank You appeal membership programs password protection #GivingTuesday donor prospects user interface volunteering how-to videos major donors gift acceptance policy correspondence donor recognition upgrading donors technical support donor advised funds donor mode code volunteers backing up data Excel brick campaign pledges Resiliency word processor Facebook campaign the Ask solicitors donor slip donor loyalty motivation look and feel security custom page major gift prospects correspondance motivation code FundRaiser Spark tech tip Donor Portal add ons online donations advanced tab development director customer portal auction happiness lapsed donor support donation history donor profile mission driven Volunteer module planned giving phoning donors community arts nonprofits passwords data entry importing csv GivingTuesday features Cloud annual maintenance plan capital campaign training donor attrition rate merge notes gift notes field upgrade operating systems donor preferences legacy giving charity golf tournaments In-Kind gifts donor retention rate Groupings National Change of Address understanding giving trends End of Year Letters fundraising user spotlights prospects small donations memorial giving ticket sales FundRaiser Hosted alumni Alternative Addresses LYBUNTS Network for Good new nonprofit overview reports spreadsheets accounting software communications new features mailing segmenting donors NCOA processing repeat donors operational costs online donations Congratulations customer service data analysis direct mail SYBUNTS donor engagement board members data conversion monthly giving planning holiday holiday letters giving history large donations announcements publicity materials annual campaign moves management New Year salutation donor retention animal rescue Facebook follow up Tickles entering auction gifts grassroots campaign general arts on site training campaign in honor of donations FundRaiser Basic banquet welcome packet gift entry flash sales pictures ticketsales new donors Importing Data holiday giving targeted mailings raffle Constant Contact Reporting to IRS updates vacation donor contact information role of nonprofits training tip donor attrition membersip benefits ROI

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password