FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Short take: Making Event Participants into Regular Donors


 Your event was a smashing success and you raised a lot of money. After entering the participants into FundRaser, you might be wondering what the next steps are. How do you convert them to prospective, and hopefully future, donors?

First, make sure you’ve coded them as having been a participant at the event. This could be using the motivation code from their gift or ticket purchase to attend or even just a category code. If you have FundRaiser Professional, our Campaign Management Module is a great way to keep track of complex events and their participants.

Next, perhaps you’d like to send a follow up letter. Dropping these names into your normal sequence of appeal letters without some sort of segue way may seem abrupt. Even if you sent a thank you letter for the donation or ticket purchase, a follow up letter thanking them for attendance and letting them know what you were able to accomplish is a nice touch and makes the attendee feel as if they were a part of your excellent cause.

Now you’re ready to add them to your regular list, including any newsletters, in the hopes that they become donors. However, once you’ve done this, don’t stop there. I suggest running reports perhaps every four to six months to see who has given since the event and which attendees might need an additional nudge. In this way, you can curate the attendees by reminding them of the work they did and how much more they can help your organization.

The keys to converting event participants to regular donors is to know who came to the event and what their initial gifts are and regular reporting and follow up. In fact, you can say these are the keys to nurturing your entire donor database—one donor at a time.

If you’d like to learn more about following up with event participants with the support of FundRaiser, please sign up for our Coding & Spare Fields class, and our Reports class. You'll find times and days when these live webinar training classes are held on our Training Calendar

Keeping it Simple on #GivingTuesday Can Work for Y...
Program News - A Better Looking FundRaiser

Related Posts

Wait a minute, while we are rendering the calendar
budget PayPal new leadership major donors #GivingTuesday donor spare fields communications brick campaign customer portal small donations donor attrition reports donor source tribute gifts look and feel lapsed donor vacation government grants custom page add ons fundraising updates board members GivingTuesday operational costs annual maintenance plan accounting software grants social media data entry features major gift prospects community supported gardens case study support training tip announcements banquet donor loyalty arts animal rescue campaign management endowment campaign nonprofit fundraising pledges role of nonprofits Congratulations relationship tracking Personalizing thank you letters in honor of donations change of address updating tax summary letters annual campaign Task List happiness community arts nonprofits spreadsheets correspondence Volunteer module donor attrition rate National Change of Address mission driven donation history monthly giving targeted mailings foundations backing up data product news phoning donors understanding giving trends donor profile community broadcasting customer service In-Kind gifts merge fields capital campaign Facebook campaign upgrade recurring gifts motivation technical support tech tip the Ask Resiliency Reporting to IRS disaster relief donor contact information SYBUNTS volunteers data conversion Facebook Thanksgiving gift entry Reminders upgrading donors charity golf tournaments grassroots campaign user interface Snow Birds donor retention rate advanced tab development director welcome packet ROI Excel on site training volunteering motivation code Crowdfunding Campaign general Alternative Addresses online donations Thank You giving history memorial giving increasing giving amounts ticketsales office segmenting donors FundRaiser Spark password protection follow up online donations LYBUNTS Codes giving levels mode code building donor relationships premiums corporate sponsors solicitors training user spotlights donor slip fundraising letters appeal letters membership programs Company culture moves management ticket sales flash sales membersip benefits Network for Good word processor event management donor recognition donor targeting security Donor Portal alumni importing csv overview publicity materials GoFundMe project how-to videos NCOA processing Groupings data analysis End of Year Letters raffle operating systems Tickles membership benefits gift notes field

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password