FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tracking Responses from Your Mailings

Tracking Responses from Your Mailings

Sending a mailing, whether it is a postcard or an appeals letter, doesn’t end the communication with the donor or prospective donor. Hopefully a reply is received with a donation, and you will want to track this to better understand the effectiveness of your campaigns. Within FundRaiser Professional there are two ways to monitor and track this information.

The Campaigns and Events module makes tracking mailings, as well as other events within a campaign, easy. Include people who receive appeals letters sent through Mass Mailings as participants and then attribute gifts received to the letter. Reports found within the module will enable you to see the response you received as well as the cost and the return on investment.

However, there is another way to track mailing responses and that is through the miscellaneous code. This code is a FundRaiser Professional only feature and can be found on the gift entry screen. Using a mailer code (if you have codes on your mailings) or simply a descriptive code allows you to create groupings based off this code and then run donation reports.

Whichever way you choose, tracking the response to your mailings in order to do a detailed analysis is possible within FundRaiser professional. We’d love to chat with you about tracking your mailings.

Hitting Your Target: Mass Mailings For Impact
Communicating in the Shadow of Disaster – Practica...

Related Posts

Wait a minute, while we are rendering the calendar
holiday giving legacy giving small donations features charity golf tournaments increasing giving amounts Groupings disaster relief major donors user spotlights Reminders endowment campaign membersip benefits arts new version Crowdfunding Campaign flash sales board members mode code donor Company culture Thank You correspondance transparency donor relations donor retention New Year premiums online donations reports tech tip on site training donor advised funds Excel operating systems data conversion repeat donors donor profile backing up data support texting donors #GivingTuesday operational costs security moves management accounting software product news monthly giving planning donor source gift notes field announcements vacation Facebook In-Kind gifts training tip training donor contact information passwords corporate sponsors gift entry office grants welcome packet Volunteer module Task List brick campaign word processor new nonprofit annual campaign donor targeting large donations publicity materials donation history donor recognition development director customer portal NCOA processing role of nonprofits campaign tribute gifts donor slip merge notes add ons updates National Change of Address Cloud Constant Contact happiness follow up spreadsheets look and feel targeted mailings in honor of donations ROI donor attrition rate alumni Alternative Addresses appeal letters building donor relationships animal rescue the Ask Network for Good event management general mailing banquet how to handle auction gifts major gift prospects ticket sales entering auction gifts Snow Birds recurring gifts ticketsales nonprofit fundraising PayPal holiday advanced tab pledges importing csv letter auction fundraising Thanksgiving thank you letters adding personal notes to letters upgrade foundations change of address updating spare fields raffle prospects salutation Reporting to IRS relationship tracking government grants giving levels email custom page community arts nonprofits motivation donor attrition password protection communications Facebook campaign pictures merge fields customer service how-to videos donor loyalty understanding giving trends GivingTuesday user interface gift acceptance policy tax summary letters Congratulations letter templates overview SYBUNTS LYBUNTS segmenting donors grassroots campaign FundRaiser Spark donor preferences case study Resiliency FundRaiser Hosted data analysis volunteering Codes new features Tickles lapsed donor annual maintenance plan holiday letters social media appeal community supported gardens budget online donations GoFundMe project volunteers new leadership capital campaign memorial giving FundRaiser Basic donor engagement solicitors membership programs End of Year Letters Personalizing new donors data entry anonymous donors membership benefits Importing Data planned giving mission driven donor prospects upgrading donors direct mail fundraising letters technical support campaign management personalizing letters phoning donors motivation code correspondence donor retention rate community broadcasting giving history Donor Portal

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password