FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

What to do when you don't have addresses


Hi, Kim:

We urgently need to put out our first fundraising letter ever but only have email addresses for people (and in some cases, phone numbers). Should we send a nice looking letter by email, then follow up by phone, or should we just call to get the snail mail address, send the letter, then call again to try to schedule a face-to-face meeting?

~The Conundrums of Virtual Life

Dear Conundrum:

Just use the e-mail addresses you have for correspondence.  E-mail is mail, just sent over the internet instead of through the Post Office.  An advantage of e-mail is that you might be able to set up the meeting by e-mail.  Be sure to include a link so that people can give on-line at the time they get your e-mail.

For those people you know well enough, consider skipping the e-mail and phoning to set up a meeting.  And think about whether you really need to try to see all the people who you have e-mails for—you may want to segment to just the ones most likely to make a big gift.

Good luck!

~Kim Klein

Originally published in the Grassroots FundRaising Journal. FundRaiser users can subscribe at a special rate of $ 30/year by entering is "$30" in the coupon code field on the second page of the subscription process.

To learn more about how FundRaiser can help you stay in touch with donors:

Take an online guided tour of FundRaiser

Learning from experience makes you richer, wiser, ...
5 Ways to Manage Address Changes for a Donors on t...

Related Posts

Wait a minute, while we are rendering the calendar
updates LYBUNTS FundRaiser Spark annual campaign accounting software building donor relationships membership benefits donor slip monthly giving office community broadcasting volunteering correspondence Reporting to IRS banquet ticket sales Excel major gift prospects foundations Codes Groupings fundraising reports donor recognition customer service motivation social media importing csv motivation code overview backing up data membership programs Company culture ROI pledges National Change of Address change of address updating case study follow up development director End of Year Letters Thank You security donation history merge fields tech tip small donations raffle Facebook campaign event management memorial giving upgrade grants giving levels phoning donors thank you letters targeted mailings tax summary letters campaign management animal rescue add ons flash sales advanced tab membersip benefits Donor Portal donor loyalty user spotlights donor retention rate arts Alternative Addresses Volunteer module PayPal charity golf tournaments endowment campaign ticketsales the Ask grassroots campaign segmenting donors online donations fundraising letters government grants donor attrition announcements operating systems GivingTuesday data analysis customer portal spreadsheets welcome packet solicitors training word processor data conversion In-Kind gifts upgrading donors capital campaign premiums community supported gardens online donations volunteers how-to videos general relationship tracking understanding giving trends #GivingTuesday gift entry NCOA processing donor contact information appeal letters publicity materials in honor of donations happiness board members Resiliency Crowdfunding Campaign mode code tribute gifts mission driven disaster relief nonprofit fundraising Snow Birds lapsed donor training tip moves management alumni communications community arts nonprofits features new leadership custom page annual maintenance plan on site training look and feel spare fields recurring gifts major donors corporate sponsors password protection Facebook product news role of nonprofits budget Congratulations support data entry donor donor attrition rate increasing giving amounts operational costs GoFundMe project

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password