FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

When can we ask monthly donors for special one-time gifts (and to upgrade)?


Dear Kim,

Our organization has been having discussions about whether and how we can approach monthly donors, particularly those who are already giving $100+ per month, to discuss an extra single gift or an increased monthly gift. When speaking with high-end monthly donors about a special gift, some have responded strongly that, “I have done the math in my budgeting and this is the most I am able to donate. It pisses me off when charities ask for more,” while others have responded by making very large single gifts, and increasing their monthly gifts voluntarily. We are looking to develop a protocol about this so our development team has some guidance. Do you have any advice?

~When Is Enough Enough?

Dear W.E.E.,

We love all our donors, but our monthly donors do occupy a special place in our hearts and our budgets. A strong monthly donor program will often keep an organization out of cash flow binds, and their faithfulness can enable more long-term planning. Further, these programs allow people to make gifts that reflect how much they really care about the organization by allowing them to pay every month. But many organizations find that their monthly donors present the two dilemmas you mention: Can you ask them for additional gifts, and when do you ask them to increase their monthly donation? In theory, this problem is rather easily solved. Make this your baseline protocol: Donors are asked to increase their giving every two or three years, and all donors are invited to make extra gifts for special needs a few times a year. Then look for exceptions. Take Fred Donor for example. He gives every time you ask him. He loves your organization, but he also loves the interaction. Fred is above the baseline. Mabel Donor, on the other hand, has told you her monthly gift is all she can give. You realize, either because she actually tells you or common sense prevails, that if you ask for more, you risk losing it all. She is below the baseline. José Donor gives monthly but loves big campaigns. You ask him for very large gifts for big campaigns every two or three years.

~Kim Klein


Keeping Track of Memorial Giving in FundRaiser
Short Take: Get Reminded

Related Posts

Wait a minute, while we are rendering the calendar
moves management add ons case study mode code reports follow up #GivingTuesday GivingTuesday government grants lapsed donor spreadsheets SYBUNTS Facebook support arts in honor of donations disaster relief flash sales Reporting to IRS ROI donor slip word processor donor retention rate Crowdfunding Campaign understanding giving trends gift notes field Volunteer module training office on site training building donor relationships motivation code the Ask Facebook campaign GoFundMe project technical support data entry brick campaign online donations premiums tech tip general Excel upgrade overview donor raffle spare fields Task List user spotlights Snow Birds communications pledges donor attrition rate backing up data customer service appeal letters corporate sponsors major donors gift entry community arts nonprofits fundraising annual maintenance plan data conversion annual campaign ticket sales Company culture advanced tab membership programs NCOA processing solicitors Groupings mission driven Resiliency In-Kind gifts security FundRaiser Spark alumni community broadcasting capital campaign small donations donor loyalty product news banquet tribute gifts foundations community supported gardens operating systems donor contact information targeted mailings donor profile Tickles End of Year Letters look and feel donation history membership benefits thank you letters role of nonprofits PayPal budget accounting software publicity materials upgrading donors major gift prospects charity golf tournaments Reminders happiness Thank You campaign management segmenting donors donor recognition board members Congratulations social media volunteering online donations donor targeting importing csv monthly giving giving history how-to videos merge fields development director phoning donors Network for Good LYBUNTS correspondence increasing giving amounts user interface customer portal Codes announcements features Donor Portal new leadership event management volunteers welcome packet National Change of Address giving levels change of address updating tax summary letters password protection fundraising letters grassroots campaign relationship tracking operational costs custom page ticketsales Alternative Addresses motivation animal rescue memorial giving nonprofit fundraising donor attrition membersip benefits recurring gifts grants donor source training tip endowment campaign updates data analysis

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password