FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
4991 Hits
Wait a minute, while we are rendering the calendar
Alternative Addresses Reminders customer service training tip Company culture gift notes field role of nonprofits add ons solicitors increasing giving amounts event management donor contact information PayPal motivation fundraising Facebook campaign government grants accounting software recurring gifts on site training data conversion corporate sponsors communications donation history annual maintenance plan community supported gardens major gift prospects #GivingTuesday Thank You LYBUNTS support targeted mailings annual campaign backing up data tax summary letters case study lapsed donor security major donors budget Tickles charity golf tournaments data entry flash sales word processor user spotlights giving levels announcements ROI how-to videos segmenting donors foundations office giving history grassroots campaign FundRaiser Spark Crowdfunding Campaign Resiliency moves management membership programs change of address updating endowment campaign alumni general donor recognition Groupings SYBUNTS custom page appeal letters training user interface the Ask understanding giving trends follow up membership benefits GivingTuesday in honor of donations volunteering National Change of Address NCOA processing online donations End of Year Letters donor attrition rate spreadsheets features upgrade advanced tab online donations publicity materials brick campaign campaign management Facebook nonprofit fundraising membersip benefits password protection animal rescue donor retention rate relationship tracking Donor Portal arts overview updates reports donor loyalty Volunteer module grants thank you letters memorial giving correspondence raffle monthly giving fundraising letters In-Kind gifts welcome packet Codes social media Congratulations motivation code operating systems importing csv small donations ticket sales development director gift entry pledges Snow Birds banquet phoning donors disaster relief donor source donor attrition building donor relationships product news GoFundMe project donor Reporting to IRS upgrading donors capital campaign data analysis premiums community broadcasting volunteers operational costs donor slip board members spare fields mode code customer portal happiness tribute gifts Excel new leadership ticketsales Task List look and feel merge fields mission driven community arts nonprofits tech tip

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password