FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

5 ways to use your donor management software to create a thriving membership organization

Making members feel ike stars

Key to a thriving membership organization, is giving each member the sense that they are your most important. How can you do that, when members have different reasons for joining and different preferences for how you communicate with them? Your donor database can be your closest ally. With it, you can tune in to what it is that motivates a person to be a member, and record special preferences. That will help you to give each member the sense that you have them specifically in mind when you communicate with them, even as your membership continues to grow.

1. Make each member feel like they are your most important member

In a donor database, each donor/member has a record where you can enter information that is specific to that member. These specifics can be as basic as name and contact information, however to truly personalize your communications you need to go well beyond that. By recording information on what is important to a particular member about your organization, you can tailor your messages to speak to those interests. If you know what brought a member to your organization to begin with, what events each person participates in, and what friends, business associates or relatives of a particular member also belong to your organization, you are well on your way to understanding how to best connect with a particular member. 

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4 questions to answer to create a successful membership program for your nonprofit

Benefits of a Membership Program

In order to create a strong membership program, there are  four basic questions you need to be think through in order for things to run smoothly. Knowing the answers will get a new membership program off to a strong start; or help clear up problems in one that is already established. Either way-- whether you are new to membership management or needing to strengthen one you already have, knowing the answers to these questions creates a solid foundation:

What role do you want people to play in your organization who are not board or staff?What should be the base membership fee?What benefits should you offer to members?How can you best manage joining and expiration of membership?1.  What role do you want people to play in your organization who are not board or staff?

The answer to this question helps you decide whether you actually need or want a membership program at all! There are many benefits to a membership program but it will also be additional work to keep it running smoothly. Will this extra work be worth it to you?

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