FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
4998 Hits
Wait a minute, while we are rendering the calendar
donor retention rate GoFundMe project NCOA processing development director new leadership LYBUNTS endowment campaign thank you letters donor contact information motivation code motivation accounting software communications custom page social media government grants SYBUNTS capital campaign GivingTuesday operational costs how-to videos data conversion donor data analysis community supported gardens training tip donation history ticketsales grants upgrading donors moves management donor attrition event management gift notes field Thank You memorial giving spare fields follow up National Change of Address Donor Portal community arts nonprofits premiums building donor relationships Task List membership programs tribute gifts welcome packet word processor donor loyalty Crowdfunding Campaign Resiliency online donations backing up data relationship tracking monthly giving lapsed donor pledges publicity materials customer portal foundations customer service security grassroots campaign Groupings annual maintenance plan password protection membersip benefits on site training tech tip ticket sales user spotlights upgrade training In-Kind gifts online donations general Volunteer module Company culture in honor of donations gift entry the Ask announcements office corporate sponsors updates donor source features reports charity golf tournaments donor recognition Snow Birds disaster relief happiness appeal letters spreadsheets recurring gifts volunteering FundRaiser Spark segmenting donors Facebook campaign animal rescue overview volunteers #GivingTuesday donor attrition rate phoning donors banquet End of Year Letters membership benefits giving history PayPal nonprofit fundraising community broadcasting Codes correspondence look and feel role of nonprofits major gift prospects fundraising product news user interface support merge fields alumni understanding giving trends ROI arts importing csv Tickles mission driven brick campaign change of address updating donor slip raffle giving levels major donors operating systems Excel add ons Congratulations advanced tab board members flash sales increasing giving amounts targeted mailings case study Facebook fundraising letters budget Reporting to IRS Reminders mode code solicitors data entry campaign management annual campaign tax summary letters Alternative Addresses small donations

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password