Last week, a friend of mine was complaining about people who ask to 'friend' her on Facebook and don't bother to add a personal note to their request. Reading this, I was aware of an uncomfortable feeling, because I've gotten pretty casual about this myself, although I really enjoy getting a little note myself. It only takes a few words to let me know that the person values the connection they are asking for.That's the topic of a new FundRaiser case study. In it, Joe Emert of Life Radio Ministries reminds us of the need for staying human in our communications with donors.