What do schools have in common with theatres and hospitals when it comes to fundraising? The answer is that all of them have a source of potential donors among the people who have benefited from their paid services. When schools focus their donor cultivation on parents, alumni, and the close relatives of students and alumni, they are likely to see a very positive return.
Knowing this has led several private schools who are FundRaiser users to succeed at increasing their donations over the last few years.