FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Membership vs. Monthly Giving

The art of living lies in the fine mingling of letting go and holding on

Dear Kim:

We are in the middle of a debate in our organization regarding the next step to take. What are the clear differences between monthly giving and membership programs? Does one favor a different demographic? -Comparing Apples and Orange Juice Dear Fruity: Monthly giving is a strategy that allows people to give bigger gifts by spreading the payment of the gift out over several months. People who want to do more for an organization often love a monthly giving program, as it is a fairly painless way to become a significant donor. A monthly giving program can be offered to members, to donors, to major donors, and it is not at all in opposition to membership. They complement each other; in fact, one is usually a strategy for promoting the other. The idea of membership appeals to people who want to have a feeling of ownership in the organization. In some membership groups, such as unions, the members are involved in all the decisions that are made (or should be, anyway.) In others, a member is largely a name describing a donor. (What a member means is established in the by-laws of the organization.)

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