FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Gift Thank Yous Are the Heart of Appreciation

YouAreLoved2

Dear Kim,As a new fundraiser for a mental health provider, I would like to know the etiquette and proper mode of thanking someone for either an in-kind gift or a monetary donation. It is bad form to send a pre-printed card to acknowledge the gift? I am referring to monetary gifts under $100. ~Ms. Manners, Jr.

Dear Junior Ms.,

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Spice Up Your Thank You Notes With What Interests You

ThankSpice

Dear Kim:You are often quoted as saying things like, “Thank before you bank,” and “The thank you note is the most important element in a donor relationship” and other pro-thank you note statements.  But how do you make a thank you note interesting?  And do donors really read them?  And what if I think the gift the donor gave isn’t really what they could afford so I am not that thankful? ~Dubious Dear Dubious:.

Your letter poses several questions, and I will quickly dispatch the last one first.  You need to change up your attitude toward the gifts that are given to your organization.  Any gift is more than nothing, and donors are making all kinds of choices.  You really don’t know what people can afford and you need to thankful they thought of you.

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107 Hits

Ideas for an Arts Advocacy organization looking to diversify funding sources

ArtDiversity

Dear Kim,

I work for a small statewide arts advocacy organization, and by small I mean in staff size rather than geographic size. We receive funding from our state agency and membership but realize the need to diversify our funding sources. We are finding it difficult to approach foundations and corporations for funding because we are statewide and we do advocacy. Any advice on how to solve this problem?

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253 Hits

What's THE Best Fundraising Strategy?

Best

Dear Kim,

I only want to use the most successful fundraising strategy. Which is it?

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332 Hits

Giving Friends and Allies a Chance to be Donors

Poverty

Dear Kim:

We are a 19-year-old organization of mothers in poverty fighting for the lives of mothers and children who are on the front line in the escalating war on the poor. Our budget has generally been around $52,000—just enough to cover two staff salaries, printing, postage, volunteer stipends, and office utilities and phones. We combine grant writing, subscriptions sales, fundraising events and private donations from quarterly fundraising letters to support our work. Several years ago, we lost our major funder and we have had difficulty getting smaller grants for our work in the last three years since welfare deform lost its “sexy” topical appeal. To survive with our reduced budget of less than $20,000, we have only one part-time paid staff person, our website was disconnected, and we did not replace our copy machine when it died. Consequently, we are accomplishing less work, so it is even more difficult to get grants. We do not want to quit at a time when single-mother families in poverty are suffering nightmares unimagined ten years ago: millions of US single moms forced to quit college; 37 percent increase in infant deaths in cities like Milwaukee; hundreds of thousands of moms and children homeless every year; tens of thousands of moms living with zero income after reaching unrealistic welfare time limits; tough competition for awful jobs paying even less than before, and so on.

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379 Hits

Inviting LYBUNTS to Renew Support

LYBUNT_Ki_20180614-202152_1

Dear Kim:

What is a Lie-Bunt?  I have some pro bono consulting from this high powered direct mail and social media person and she told me we have a lot of lie-bunts we should be asking.  I already feel stupid around her and don’t want to ask her what she means.  Do you have any idea? 

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381 Hits

When can we ask monthly donors for special one-time gifts (and to upgrade)?

MonthlyDonors

Dear Kim,

Our organization has been having discussions about whether and how we can approach monthly donors, particularly those who are already giving $100+ per month, to discuss an extra single gift or an increased monthly gift. When speaking with high-end monthly donors about a special gift, some have responded strongly that, “I have done the math in my budgeting and this is the most I am able to donate. It pisses me off when charities ask for more,” while others have responded by making very large single gifts, and increasing their monthly gifts voluntarily. We are looking to develop a protocol about this so our development team has some guidance. Do you have any advice?

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494 Hits

Small, local groups struggling to keep donors

Art_20180102-212603_1

Dear Kim,

I work in an arts program that serves very poor public schools in a very poor state. Without us, 2nd -5th graders in public schools in our area would have NO arts program at all. We have no government funding and little foundation funding. We have built a base of donors and we squeeze every nickel. This year I am so discouraged by the number of donors who have said they are cutting back their giving so they can give to the ACLU or Planned Parenthood. For the record, I totally support those organizations and what they do, but how can I keep our donors? What we do is still important.

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754 Hits

What to do when you don't have addresses

EmailContact

Hi, Kim:

We urgently need to put out our first fundraising letter ever but only have email addresses for people (and in some cases, phone numbers). Should we send a nice looking letter by email, then follow up by phone, or should we just call to get the snail mail address, send the letter, then call again to try to schedule a face-to-face meeting?

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791 Hits

Welcoming New Donors

WelcomeNewDonors
Dear Kim, We're a small group with limited staff and resources, but we know that properly welcoming new donors to our organization and thanking them for their gift will greatly increase the chances of them giving again. What do you recommend including in donor welcome packets that is not too labor or resource intensive? ~Small but mighty Dear Might...
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789 Hits

Determing Donor Levels

GivingLevels2
Dear Kim: What is the best method for determining where to split the levels of donor giving as far as recognition is concerned? This is for the purpose of recognition in a quarterly newsletter. Thank you for your common sense approach to fundraising. –Death by Detail Dear Detail: Generally, the split is at these intervals: Less than $100 $100-$499 ...
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662 Hits

Creative Giving Level Labels

Creative Giving Level Labels

Dear Kim:

I have recently been appointed a development director and I am looking forward to developing this new skill (which I don’t have right now). One of the first things I must do is establish “levels” of donations. We are a pediatric facility that is part of a large organization. Is it appropriate to designate levels of giving that are related to kid themes, or do you suggest sticking with tried-and-true levels such as platinum, silver, gold, President’s Circle, etc?

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876 Hits

Finding the Time for Grassroots Fundraising

Finding the Time for Grassroots Fundraising

Dear Kim,

I have tried to follow the advice in the Grassroots Fundraising Journal and from you, Andy Robinson, Stephanie Roth, and other grassroots fundraising experts. What you all say makes sense. Having said that, I hope you don’t find my question rude: where do you find the time to really implement all this advice? I am a relatively efficient person and I already work my 40 hours and then some every week. Being in touch with more donors, doing research on prospects, keeping our social media presence vibrant? Something is always not getting done. Any tips?

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1051 Hits

Converting In Kind Donors to Financial Supporters

Converting In Kind Donors to Financial Supporters

Dear Kim:

We are a 50-year-old social service agency mostly supported by government grants.  We do have about 600 donors who help us every year and we do a reasonable job keeping in touch with them.  We also have about 300 people who give us in-kind gifts and I have tried all kinds of solicitations to encourage them to give money as well as stuff, but I have had a really poor response. Someone said that you said in-kind donors often don’t become money donors. Is that true?  Should I stop trying to convert them? 

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2932 Hits

Capital Campaigns During a Recession

Capital Campaigns During a Recession

Dear Kim:

Our church needs make a number of renovations.  These are not cosmetic—the roof leaks, the basement floods and many of the pews are falling apart and have splinters.  The congregation is small, but the church is historic and right downtown.  Of course we would rather wait until the economy improves, but we simply can’t. We are in danger of being shut down for being unsafe.  Everyone says you can’t launch a capital campaign right now, but what else can we do?

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1055 Hits

A Kind & Common Sense Approach to Donor Relations

A Kind & Common Sense Approach to Donor Relations

 

Dear Kim,

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1236 Hits

Re-Asking In Honor/Memory Donors

Re-Asking In Honor/Memory Donors

Dear Kim,

We receive a significant number of donations in honor/memory of individuals. Most are one time donations. Is it proper to add these donors to our ask list?

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1419 Hits

Volunteer Help With Data Metrics

Volunteer Help With Data Metrics

Dear Kim,

We work with refugees and immigrants, providing legal services, workshops and even sanctuary in some churches. I have been reading a lot about fundraising metrics recently and wonder how much time I should spend figuring out our retention rates and return on investment and that kind of thing? We have three paid staff: I am the development director and we have an executive director and a director of programming. We have about 100 volunteers and serve 2,500 people a year, and growing. We have about 1,000 individual donors as well as a number of faith-based organizations who are partners in a variety of ways. Sometimes we make money from workshops. We are all stretched thin but I want to run a good development program. What is the value of all this data?

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1407 Hits

Collecting Donor Phone Numbers

Collecting Donor Phone Numbers

Dear Kim,

I have a multipart question.  We want to start doing thank-you calls but often don’t have donor phone numbers. Is it creepy to get their phone number from the white pages? Should we require a phone number on our donation page so we can capture phone numbers going forward?

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3275 Hits

Upgrading Donors

Upgrading Donors

Dear Kim:

You often advise asking people who have been giving you a certain amount of money for many years to consider giving more.  But how do you do that without making them feel you were not grateful for what they have already given?

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1553 Hits
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