FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
5764 Hits
Wait a minute, while we are rendering the calendar
merge notes change of address updating monthly giving FundRaiser Basic membership programs mission driven volunteers security data entry donor source adding personal notes to letters pledges FundRaiser Spark Snow Birds thank you letters foundations End of Year Letters memorial giving vacation mailing major donors overview Cloud auction online donations appeal letters donor loyalty donor contact information motivation upgrading donors NCOA processing segmenting donors Constant Contact membership benefits GivingTuesday letter templates holiday giving grassroots campaign donor advised funds training donation history on site training personalizing letters donor slip Congratulations customer service planning flash sales disaster relief event management office Importing Data user spotlights Groupings endowment campaign case study donor recognition prospects volunteering PayPal community broadcasting Excel new leadership SYBUNTS entering auction gifts follow up capital campaign new donors giving history password protection Personalizing role of nonprofits community supported gardens gift notes field training tip alumni annual campaign budget donor retention rate community arts nonprofits Company culture charity golf tournaments nonprofit fundraising ticket sales letter texting donors holiday Codes banquet donor spare fields gift entry Donor Portal advanced tab communications grants mode code brick campaign Facebook backing up data relationship tracking ticketsales arts Crowdfunding Campaign happiness new features Alternative Addresses tax summary letters updates phoning donors raffle data conversion small donations data analysis corporate sponsors donor targeting correspondence government grants donor attrition online donations appeal anonymous donors operating systems moves management Resiliency LYBUNTS Tickles technical support how-to videos holiday letters membersip benefits in honor of donations gift acceptance policy the Ask recurring gifts support building donor relationships direct mail lapsed donor Facebook campaign major gift prospects increasing giving amounts general motivation code look and feel donor profile user interface transparency operational costs repeat donors Network for Good new version merge fields board members Thanksgiving features reports Volunteer module tech tip custom page tribute gifts upgrade new nonprofit giving levels #GivingTuesday donor preferences importing csv ROI development director fundraising campaign GoFundMe project announcements word processor animal rescue solicitors accounting software National Change of Address fundraising letters annual maintenance plan publicity materials FundRaiser Hosted welcome packet add ons social media Thank You understanding giving trends New Year product news how to handle auction gifts correspondance pictures Reporting to IRS donor attrition rate customer portal targeted mailings Task List planned giving spreadsheets premiums salutation legacy giving Reminders campaign management large donations In-Kind gifts

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password