FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
7985 Hits
Wait a minute, while we are rendering the calendar
planned giving membersip benefits training tip lapsed donor customer service memorial giving the Ask backing up data LYBUNTS prospects Alternative Addresses Company culture relationship tracking donor slip letter Task List ticketsales texting donors recurring gifts repeat donors data entry understanding giving trends email annual campaign donor relations annual maintenance plan personalizing letters online donations Volunteer module custom page capital campaign Constant Contact follow up Crowdfunding Campaign disaster relief salutation campaign pictures giving levels Cloud community broadcasting major donors gift notes field donor recognition word processor GoFundMe project alumni donor online donations phoning donors transparency general change of address updating new leadership moves management community arts nonprofits #GivingTuesday announcements add ons Codes government grants product news donor retention nonprofit fundraising customer portal banquet End of Year Letters Importing Data membership programs merge fields corporate sponsors look and feel case study FundRaiser Hosted publicity materials Excel ticket sales upgrade accounting software operational costs appeal letters direct mail training New Year new features social media happiness user spotlights how-to videos Congratulations updates campaign management auction communications spare fields data conversion pledges reports animal rescue brick campaign endowment campaign Resiliency donor engagement correspondence donor profile foundations donor loyalty data analysis mode code donor attrition donor prospects large donations office targeted mailings in honor of donations donor advised funds tech tip donor preferences arts donor targeting GivingTuesday monthly giving appeal new nonprofit SYBUNTS legacy giving segmenting donors letter templates fundraising password protection spreadsheets major gift prospects In-Kind gifts user interface upgrading donors volunteering donation history holiday solicitors new version gift entry Thanksgiving Network for Good development director donor contact information motivation code motivation donor source holiday letters raffle ROI NCOA processing Facebook mission driven donor retention rate Reminders overview Facebook campaign Snow Birds merge notes adding personal notes to letters entering auction gifts holiday giving importing csv advanced tab budget vacation Thank You FundRaiser Spark gift acceptance policy Donor Portal building donor relationships Personalizing operating systems mailing support community supported gardens PayPal new donors passwords FundRaiser Basic on site training fundraising letters welcome packet volunteers premiums National Change of Address flash sales board members features tribute gifts tax summary letters charity golf tournaments Reporting to IRS event management how to handle auction gifts small donations technical support anonymous donors grants planning security membership benefits donor attrition rate grassroots campaign Tickles giving history correspondance role of nonprofits thank you letters Groupings increasing giving amounts

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password