FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
5420 Hits
Wait a minute, while we are rendering the calendar
online donations donor contact information salutation endowment campaign technical support nonprofit fundraising reports charity golf tournaments New Year auction importing csv gift entry in honor of donations tribute gifts grants new donors motivation code disaster relief understanding giving trends announcements event management adding personal notes to letters development director brick campaign animal rescue user interface general FundRaiser Hosted Network for Good new features pictures Alternative Addresses backing up data memorial giving major gift prospects thank you letters anonymous donors donor loyalty direct mail donor attrition rate advanced tab ticketsales donor retention rate community supported gardens Thanksgiving recurring gifts volunteering user spotlights banquet moves management Thank You publicity materials data entry merge notes grassroots campaign data conversion donor attrition prospects new nonprofit raffle Personalizing alumni increasing giving amounts operating systems communications training how to handle auction gifts Company culture campaign management tax summary letters targeted mailings membership programs mode code product news lapsed donor customer portal Excel giving history custom page look and feel Constant Contact annual campaign premiums large donations donor preferences small donations follow up updates new version membership benefits correspondence social media Task List gift acceptance policy FundRaiser Spark personalizing letters capital campaign GivingTuesday texting donors board members security relationship tracking donor advised funds merge fields PayPal fundraising letters correspondance spreadsheets LYBUNTS Facebook campaign upgrading donors In-Kind gifts happiness ticket sales Donor Portal mission driven spare fields donor source entering auction gifts new leadership National Change of Address data analysis segmenting donors legacy giving the Ask letter templates features motivation Cloud volunteers online donations #GivingTuesday operational costs role of nonprofits budget Crowdfunding Campaign gift notes field building donor relationships donation history training tip vacation corporate sponsors Resiliency Groupings case study NCOA processing word processor Volunteer module Importing Data giving levels overview donor profile foundations Reminders donor slip GoFundMe project office password protection ROI SYBUNTS community broadcasting Reporting to IRS repeat donors how-to videos upgrade accounting software major donors arts donor targeting on site training solicitors transparency welcome packet appeal letters support phoning donors add ons customer service monthly giving End of Year Letters fundraising community arts nonprofits Codes change of address updating Snow Birds pledges donor Tickles Congratulations donor recognition tech tip planned giving annual maintenance plan Facebook flash sales government grants membersip benefits

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password