FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
8275 Hits
Wait a minute, while we are rendering the calendar
membersip benefits flash sales announcements #GivingTuesday customer portal direct mail LYBUNTS holiday giving case study overview understanding giving trends appeal letters user interface annual maintenance plan budget tax summary letters follow up how to handle auction gifts donor preferences social media donor recognition general accounting software spreadsheets donor slip add ons planned giving look and feel relationship tracking communications campaign memorial giving FundRaiser Basic FundRaiser Hosted major donors membership programs donor retention rate product news password protection Crowdfunding Campaign email the Ask GoFundMe project donor engagement donor attrition rate advanced tab user spotlights features in honor of donations community supported gardens passwords campaign management motivation code importing csv Excel repeat donors Task List volunteering corporate sponsors lapsed donor ticketsales endowment campaign donor attrition giving levels new features happiness welcome packet building donor relationships Tickles custom page updates donor donor advised funds event management office technical support thank you letters In-Kind gifts donor retention Personalizing legacy giving prospects personalizing letters large donations Volunteer module change of address updating motivation Alternative Addresses nonprofit fundraising Network for Good annual campaign recurring gifts charity golf tournaments correspondence Facebook campaign donor profile tribute gifts online donations community broadcasting premiums donor loyalty pictures holiday letters Groupings Congratulations training tip NCOA processing security appeal targeted mailings fundraising grants GivingTuesday anonymous donors New Year on site training community arts nonprofits Constant Contact development director donor prospects Donor Portal new donors letter templates salutation adding personal notes to letters auction how-to videos vacation membership benefits Resiliency small donations holiday mailing arts donor relations major gift prospects word processor reports planning Importing Data Codes Cloud brick campaign donor contact information moves management data analysis ROI operating systems texting donors mission driven government grants new leadership merge fields SYBUNTS upgrade online donations new version correspondance Facebook role of nonprofits new nonprofit support disaster relief Thanksgiving banquet foundations merge notes donor source training transparency mode code increasing giving amounts Company culture operational costs alumni raffle entering auction gifts donation history giving history board members data conversion volunteers backing up data ticket sales gift entry upgrading donors National Change of Address Snow Birds animal rescue gift notes field donor targeting gift acceptance policy grassroots campaign PayPal capital campaign fundraising letters phoning donors segmenting donors publicity materials letter tech tip Reminders Reporting to IRS solicitors End of Year Letters Thank You data entry spare fields pledges customer service monthly giving FundRaiser Spark

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password