FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
7847 Hits
Wait a minute, while we are rendering the calendar
role of nonprofits follow up donor targeting user interface community broadcasting happiness Excel holiday letters Donor Portal membership benefits spare fields new leadership thank you letters gift acceptance policy increasing giving amounts membersip benefits user spotlights major donors giving levels general raffle Cloud community supported gardens donor prospects disaster relief appeal donor attrition rate #GivingTuesday the Ask Reporting to IRS donor recognition donor donor retention features charity golf tournaments donor attrition membership programs pledges security lapsed donor spreadsheets legacy giving data conversion Snow Birds Volunteer module major gift prospects operational costs donor contact information training tip prospects look and feel overview training ROI updates donor engagement ticketsales small donations anonymous donors grassroots campaign customer service NCOA processing data analysis segmenting donors large donations Constant Contact importing csv word processor pictures FundRaiser Basic holiday giving campaign management Task List planned giving Thanksgiving nonprofit fundraising Network for Good Codes correspondance auction letter reports volunteers PayPal tech tip Thank You how-to videos Personalizing advanced tab grants event management donor loyalty annual campaign letter templates donor profile social media email building donor relationships Crowdfunding Campaign data entry flash sales tribute gifts support FundRaiser Spark new nonprofit holiday entering auction gifts publicity materials appeal letters Facebook targeted mailings personalizing letters mode code SYBUNTS welcome packet planning GoFundMe project government grants transparency donor relations adding personal notes to letters repeat donors merge fields passwords Reminders vacation ticket sales customer portal change of address updating development director add ons brick campaign new features announcements In-Kind gifts backing up data FundRaiser Hosted arts giving history operating systems motivation code donor advised funds volunteering direct mail accounting software recurring gifts product news Tickles fundraising community arts nonprofits foundations correspondence memorial giving donor source mailing donor preferences Company culture campaign GivingTuesday online donations tax summary letters donor retention rate online donations how to handle auction gifts Alternative Addresses on site training new donors End of Year Letters annual maintenance plan donor slip gift entry donation history Facebook campaign gift notes field animal rescue upgrading donors capital campaign board members communications new version merge notes Resiliency premiums Importing Data motivation salutation solicitors texting donors technical support password protection Groupings alumni banquet monthly giving relationship tracking custom page understanding giving trends corporate sponsors budget office LYBUNTS National Change of Address New Year case study moves management endowment campaign in honor of donations phoning donors mission driven upgrade Congratulations fundraising letters

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password