FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
5112 Hits
Wait a minute, while we are rendering the calendar
phoning donors accounting software donor slip major gift prospects government grants look and feel online donations board members Reporting to IRS tax summary letters brick campaign donor attrition rate Network for Good vacation backing up data Crowdfunding Campaign Resiliency raffle upgrade happiness recurring gifts event management user spotlights customer portal small donations spreadsheets membership benefits solicitors grants mission driven Constant Contact how-to videos arts merge fields volunteering upgrading donors National Change of Address donor source GivingTuesday social media ticketsales Volunteer module alumni LYBUNTS donor contact information community arts nonprofits building donor relationships Groupings Donor Portal pledges donor loyalty donor recognition targeted mailings giving history Excel operational costs membership programs product news annual maintenance plan SYBUNTS relationship tracking change of address updating advanced tab animal rescue monthly giving NCOA processing user interface training ROI corporate sponsors training tip data analysis banquet In-Kind gifts gift notes field annual campaign community broadcasting volunteers support nonprofit fundraising increasing giving amounts in honor of donations donor profile operating systems features community supported gardens data conversion overview budget communications memorial giving foundations password protection segmenting donors development director ticket sales motivation charity golf tournaments understanding giving trends word processor Task List grassroots campaign on site training motivation code gift entry Alternative Addresses the Ask welcome packet donor preferences Company culture Personalizing donation history mode code #GivingTuesday capital campaign moves management online donations Thank You role of nonprofits donor PayPal Congratulations Reminders GoFundMe project donor attrition follow up Codes publicity materials data entry office custom page campaign management correspondence technical support tech tip customer service Facebook donor retention rate lapsed donor new features thank you letters End of Year Letters Facebook campaign FundRaiser Spark reports new leadership case study premiums fundraising spare fields membersip benefits Tickles general tribute gifts donor targeting add ons importing csv new version Thanksgiving Snow Birds appeal letters fundraising letters endowment campaign pictures flash sales updates giving levels major donors disaster relief security announcements

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password