FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
5655 Hits
Wait a minute, while we are rendering the calendar
membersip benefits endowment campaign Task List Crowdfunding Campaign annual campaign LYBUNTS event management donor loyalty building donor relationships End of Year Letters direct mail recurring gifts Excel holiday campaign ticketsales data entry the Ask anonymous donors brick campaign office monthly giving Cloud major donors upgrading donors In-Kind gifts reports add ons new version appeal government grants gift entry campaign management PayPal merge fields GivingTuesday user spotlights announcements password protection Personalizing FundRaiser Hosted customer portal upgrade word processor prospects annual maintenance plan Snow Birds Donor Portal giving history role of nonprofits importing csv small donations new donors relationship tracking adding personal notes to letters Importing Data auction on site training donor attrition ticket sales new nonprofit new leadership National Change of Address merge notes alumni updates #GivingTuesday Thanksgiving security personalizing letters correspondence segmenting donors volunteers board members look and feel solicitors Alternative Addresses texting donors lapsed donor Reporting to IRS how-to videos new features tech tip community supported gardens thank you letters premiums charity golf tournaments animal rescue fundraising major gift prospects donor advised funds motivation code donor source donation history arts FundRaiser Basic training tip features legacy giving transparency Tickles welcome packet membership benefits change of address updating appeal letters donor recognition Reminders spare fields technical support community arts nonprofits follow up holiday giving pledges ROI vacation donor contact information targeted mailings membership programs volunteering Resiliency customer service donor targeting letter online donations online donations mission driven operational costs general SYBUNTS support happiness New Year Codes entering auction gifts understanding giving trends overview raffle tax summary letters pictures grants gift acceptance policy data analysis GoFundMe project large donations in honor of donations development director Congratulations donor attrition rate increasing giving amounts salutation planned giving capital campaign donor preferences flash sales memorial giving corporate sponsors mailing donor retention rate product news case study Constant Contact data conversion motivation backing up data moves management Network for Good gift notes field NCOA processing Facebook campaign tribute gifts budget communications training custom page Facebook repeat donors Company culture community broadcasting accounting software spreadsheets banquet user interface donor slip operating systems FundRaiser Spark publicity materials Thank You correspondance Volunteer module mode code foundations planning phoning donors advanced tab donor profile letter templates donor giving levels holiday letters how to handle auction gifts social media nonprofit fundraising disaster relief Groupings grassroots campaign fundraising letters

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password