FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
5764 Hits
Wait a minute, while we are rendering the calendar
planned giving FundRaiser Hosted happiness user interface In-Kind gifts letter templates direct mail auction new version event management legacy giving gift entry personalizing letters data conversion Network for Good understanding giving trends National Change of Address change of address updating campaign announcements board members fundraising letters new leadership large donations features Donor Portal letter ticketsales add ons flash sales new nonprofit donor preferences gift notes field donor targeting the Ask mission driven online donations Facebook monthly giving general tech tip annual campaign giving levels custom page thank you letters support Snow Birds gift acceptance policy membership benefits animal rescue Groupings overview donor contact information FundRaiser Basic merge fields social media adding personal notes to letters donor advised funds ticket sales volunteering raffle donor retention rate corporate sponsors alumni office disaster relief development director transparency Company culture campaign management Excel donation history New Year NCOA processing membersip benefits anonymous donors holiday giving Volunteer module spreadsheets relationship tracking how to handle auction gifts customer service donor attrition rate major donors fundraising technical support how-to videos capital campaign Facebook campaign on site training donor operating systems volunteers holiday welcome packet Resiliency LYBUNTS banquet charity golf tournaments spare fields major gift prospects merge notes backing up data pictures advanced tab prospects security building donor relationships follow up correspondence Tickles memorial giving new donors publicity materials operational costs planning role of nonprofits Alternative Addresses annual maintenance plan Thanksgiving increasing giving amounts pledges Task List phoning donors upgrading donors grants upgrade Reporting to IRS texting donors recurring gifts motivation code donor slip in honor of donations donor profile Congratulations training donor loyalty End of Year Letters moves management vacation government grants mode code arts community arts nonprofits donor source importing csv community broadcasting appeal endowment campaign online donations tribute gifts motivation Cloud communications Crowdfunding Campaign giving history PayPal salutation donor recognition data analysis repeat donors new features targeted mailings foundations entering auction gifts donor attrition tax summary letters solicitors GivingTuesday budget lapsed donor community supported gardens updates correspondance Reminders premiums product news data entry Constant Contact GoFundMe project word processor case study ROI password protection segmenting donors accounting software look and feel training tip Codes #GivingTuesday FundRaiser Spark user spotlights Personalizing nonprofit fundraising appeal letters Thank You reports customer portal mailing Importing Data small donations brick campaign membership programs holiday letters SYBUNTS grassroots campaign

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password