FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
5221 Hits
Wait a minute, while we are rendering the calendar
National Change of Address #GivingTuesday Personalizing understanding giving trends GoFundMe project pictures giving levels LYBUNTS Snow Birds motivation code Volunteer module donation history announcements annual campaign targeted mailings solicitors Donor Portal publicity materials role of nonprofits correspondence importing csv reports tech tip updates product news capital campaign membership benefits spreadsheets donor targeting Facebook ticketsales raffle merge fields donor retention rate advanced tab Resiliency mode code training tip anonymous donors donor correspondance monthly giving how to handle auction gifts major donors foundations follow up donor profile technical support membership programs appeal letters user interface Company culture overview small donations building donor relationships on site training Excel donor preferences Constant Contact Network for Good nonprofit fundraising upgrading donors personalizing letters Task List major gift prospects donor loyalty how-to videos backing up data board members flash sales operating systems online donations Alternative Addresses community supported gardens add ons happiness support ROI security user spotlights new features campaign management thank you letters relationship tracking Thank You training data analysis Facebook campaign new leadership Reporting to IRS case study upgrade entering auction gifts social media Groupings tribute gifts operational costs New Year giving history accounting software the Ask membersip benefits data entry Thanksgiving Congratulations NCOA processing animal rescue phoning donors donor attrition rate gift notes field community arts nonprofits premiums Crowdfunding Campaign donor slip Reminders donor source features mission driven merge notes FundRaiser Spark office motivation word processor customer portal arts gift entry donor attrition memorial giving welcome packet look and feel endowment campaign banquet Tickles annual maintenance plan password protection fundraising adding personal notes to letters brick campaign government grants customer service In-Kind gifts community broadcasting communications budget pledges in honor of donations grants volunteers charity golf tournaments texting donors online donations moves management Codes GivingTuesday development director custom page general disaster relief grassroots campaign End of Year Letters data conversion PayPal fundraising letters vacation recurring gifts volunteering event management tax summary letters increasing giving amounts donor recognition spare fields segmenting donors change of address updating alumni donor contact information ticket sales new version auction SYBUNTS letter templates corporate sponsors lapsed donor

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password