FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
7847 Hits
Wait a minute, while we are rendering the calendar
donor attrition auction spare fields In-Kind gifts Task List donation history overview publicity materials upgrading donors donor loyalty thank you letters social media gift entry motivation code holiday letters correspondance FundRaiser Basic merge fields entering auction gifts office announcements gift notes field tribute gifts campaign new nonprofit animal rescue customer service data analysis banquet donor contact information holiday new leadership donor advised funds vacation targeted mailings premiums the Ask LYBUNTS GivingTuesday board members password protection role of nonprofits prospects custom page donor prospects passwords volunteering new version development director donor understanding giving trends small donations donor preferences advanced tab case study adding personal notes to letters add ons Importing Data user interface operational costs donor profile building donor relationships moves management Company culture follow up letter correspondence tax summary letters donor recognition ROI membership programs solicitors arts recurring gifts nonprofit fundraising capital campaign pictures major gift prospects communications Crowdfunding Campaign donor slip membersip benefits texting donors event management community broadcasting donor retention rate anonymous donors training tip Resiliency Donor Portal new features personalizing letters Congratulations Cloud transparency New Year annual maintenance plan online donations appeal letters community supported gardens campaign management volunteers how-to videos alumni Facebook giving levels general fundraising letters Snow Birds spreadsheets fundraising membership benefits planning Codes merge notes major donors technical support welcome packet PayPal Excel donor retention on site training Facebook campaign community arts nonprofits gift acceptance policy accounting software budget user spotlights corporate sponsors Constant Contact mission driven charity golf tournaments giving history mode code training Volunteer module letter templates Alternative Addresses flash sales support NCOA processing monthly giving grassroots campaign salutation Thank You annual campaign phoning donors donor attrition rate in honor of donations Reporting to IRS data entry FundRaiser Spark FundRaiser Hosted new donors donor targeting operating systems donor source Thanksgiving increasing giving amounts SYBUNTS online donations lapsed donor ticket sales grants Groupings raffle #GivingTuesday relationship tracking product news features brick campaign endowment campaign planned giving happiness Reminders security memorial giving direct mail repeat donors disaster relief Personalizing donor relations word processor foundations GoFundMe project change of address updating pledges importing csv data conversion tech tip ticketsales reports large donations government grants legacy giving email look and feel motivation donor engagement National Change of Address segmenting donors Network for Good customer portal how to handle auction gifts appeal upgrade End of Year Letters holiday giving mailing Tickles updates backing up data

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password