FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
5291 Hits
Wait a minute, while we are rendering the calendar
donor slip features reports donor contact information understanding giving trends major gift prospects spare fields endowment campaign gift notes field donor preferences increasing giving amounts ticketsales legacy giving office security role of nonprofits mission driven Personalizing LYBUNTS Codes arts merge notes Groupings disaster relief spreadsheets GivingTuesday publicity materials raffle motivation add ons gift acceptance policy product news donation history Reminders event management premiums password protection donor retention rate PayPal membership benefits Cloud New Year community broadcasting pledges data analysis user interface training Congratulations donor targeting importing csv flash sales how to handle auction gifts operational costs ticket sales correspondance announcements GoFundMe project welcome packet Excel campaign management nonprofit fundraising budget operating systems ROI corporate sponsors online donations recurring gifts thank you letters online donations upgrading donors donor profile development director phoning donors donor recognition lapsed donor FundRaiser Spark membersip benefits updates fundraising grants monthly giving targeted mailings Task List alumni new nonprofit accounting software donor attrition how-to videos tribute gifts on site training auction annual maintenance plan anonymous donors capital campaign happiness fundraising letters community arts nonprofits letter templates End of Year Letters animal rescue vacation membership programs large donations In-Kind gifts Resiliency Volunteer module NCOA processing Crowdfunding Campaign look and feel Importing Data merge fields Network for Good general training tip Reporting to IRS volunteers Facebook campaign tech tip National Change of Address communications gift entry word processor backing up data relationship tracking technical support new version follow up custom page Company culture donor giving levels correspondence building donor relationships small donations Snow Birds entering auction gifts upgrade SYBUNTS Alternative Addresses board members #GivingTuesday appeal letters grassroots campaign data entry donor loyalty segmenting donors texting donors pictures major donors donor source brick campaign personalizing letters user spotlights Facebook donor attrition rate the Ask giving history FundRaiser Hosted new donors overview mode code Constant Contact Tickles case study motivation code direct mail data conversion advanced tab in honor of donations moves management charity golf tournaments community supported gardens customer service volunteering banquet tax summary letters Thank You memorial giving social media Thanksgiving foundations government grants annual campaign customer portal Donor Portal solicitors change of address updating support adding personal notes to letters new leadership new features

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password