One of the most frustrating experiences as a nonprofit is to send out a carefully crafted appeal letter only to have several envelopes be returned as unable to be delivered by the post office. Not only have you spent postage and used paper and time to send the letters, but your message won’t reach your donors. How do you prevent this from happening?
NCOA, or National Change of Address, is a United States Post Office program designed to prevent non-deliverable mail. The USPS maintains a database of all permanent address changes within the past three years by people who have completed change of address cards. When you export your database and use a USPS licensed processor, they will run your donors’ addresses through this program and provide you with information such as a changed address, the complete ZIP+4 zip code, which helps with mail processing, and which addresses are not valid without any further information. When you merge the received data back into your database, it will be updated and your donors coded appropriately to help you better manage your mailings.
