FundRaiser Blog

The old way of thinking about lapsed donors doesn’t work. Not in this new world in which we find ourselves these days. While it’s still as important as ever to build long lasting relationships with your donors, “writing off” a donor after a certain amount of inactivity thinks of them as a transaction, not a relationship. There may be financial reasons to reduce your interactions with them, for example, remove inactive individuals from your newsletter list if you pay on a per-subscriber basis or not printing and mailing to inactivate names to save on paper and postage. However, eliminating them completely also eliminates the relationship.

With the uncertainties in the world right now, you may be wondering how best to, or even if you should, reconnect with your donors. It’s understandable. Everyone has so much on their minds right now. And yet, there’s a good chance that people need the work that you’re doing. It’s important that you continue to let them know that you’re there, honoring your mission, even with everything that’s happening.

As we transition to working remotely, one of the issues facing nonprofits is corresponding with donors. With employees or volunteers working at home, it becomes difficult to print at large printers and have sufficient printer ink, not to mention paper and envelopes, to send a large volume of letters. The average home printer may not be suitable for printing and sending hundreds of letters at a time. In this case, having the ability to email correspondence to donors becomes vital.

As nonprofit organizations we get focused on appeal and end of year letters, especially during this time of year. However, letters aren’t the only way to reach donors. Quite often you need to get your message to them where and when they are. This means taking advantage of social media.

The main issue with social media is that as an organization you cannot control to whom or how your message is seen. And because someone may not be online when you share your message, it’s possible that you’ll miss your donor all together. So it is important to control the things that you can take control of.

Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

Whether you’re new to the software or looking to reacquaint yourself with it, an Introduction to FundRaiser class is a great place to start. While the course does cover basic functions such as how to add a name and a gift, then send a thank you letter, it also discusses features of the software, as well as additional training that may be available.

Who should take an Introduction to FundRaiser class?

One of the more disappointing parts of sending out correspondence to donors is the returned mail. Inevitably, no matter how up to date an organization thinks its database is, some envelopes will be returned. The loss in resources (time, paper and envelopes) not to mention money can be disheartening and make an organization wonder if sending an appeal letter campaign is worth it. Although these expenses are considered when thinking about a campaign, wouldn’t it be nice to pre-screen your addresses for any changes before you mailed your letters?

Enter NCOA processing.

We’re into the end of the year giving season when many organizations are sending out appeal letters. This is a busy time for many nonprofits between Thanksgiving, Giving Tuesday, and then Christmas and last minute donations before the New Year rolls around. Yet, it’s important to give as much thought, if not more, to the appeal letters you send during this time of year. Your donors will most likely receive more of them and each one has to stand out.

Here are three tips to get you started.

As part of my goal to bring you the most flexible training options available, as well as to revamp our training program, we’ve made some significant changes to our training classes. All classes, as always, are available through our Customer Portal on demand. However, if you’d like to take an in-person webinar class, our schedule has changed with the goal of bringing you a more personalized training flow.

One of the most common questions that customers ask is: what’s the difference between a report and a grouping? When someone needs a list of people, for example like a specialized mailing list for donors, they talk about needing a “report” of those donors. A lot of the difference between reports and groupings is simply a matter of terminology, so let’s break that down within FundRaiser Software.

FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

As we enter the last quarter of the year, many organizations begin to think about their holiday fundraising campaigns. The holiday season, including the end of the year and all the associated holidays, is a big time of year for sending appeal letters and in the US, the January tax letters indicating the giving that had happened during the previous calendar year. Before you begin creating these mailings, try taking these three steps to ensure they’re reaching the right people and are cost effective for your organization.

When I lead tours or teach classes, one of the most common refrains I hear from organizations is that they feel as if FundRaiser Software can do so much more than they’re currently using it for and they’re not sure how to tap into that potential. They’re not alone. So the question becomes, how can you utilize the software to its potential?

It’s easy to get overwhelmed with the coding of gifts in any donor management software. There’s motivation codes, which track what prompted your donor to give, and purpose codes, which track the way in which the gift will be used. Once you code a gift, other than running reports for the month (or year), what can do you do with them?

One of the improved features when moving from FundRaiser Basic to Spark is increased coding and options for your gifts. In FundRaiser Basic, along with the amount and date given, there is a checkbox to send a thank you letter, as well as a field for the notes. The “source” code acts as a way to document what drove the gift, for example an appeal letter or an event.

FundRaiser Basic offers three codes for donor records: a category code, a source code, and newsletter preferences. These three codes provide an excellent foundation for transitioning into FundRaiser Spark or even Select or Professional. Let’s look at each of the codes.

Within your organization there may be times when you prefer to schedule teams of volunteers rather than individuals. Perhaps there are two or three people who enjoy performing certain duties at your events or who you know work well together. In this case, creating a volunteer team allows you to efficiently schedule them at the same time, as well as ensure that you have the required number of volunteers.

Have you ever thought about tracking the repeat donors from the thank you letters they receive? Do you include an ask or a reply coupon in the thank you letters to solicit additional donations?

It’s not a common thing to do, and yet, by generating another ask, you may be surprised by how many people will donate again. How would you track responses to thank you letters?

As many of the letters being sent transition from paper to digital and even email is being replaced by text messages and push notifications on apps, it’s important to think about whether we still have a place for formal salutations. While politeness and courtesy will never go out of style, too often when we call someone Mr. or Ms., such titles are eschewed for the person’s first name. When appealing to donors, what salutation should you use?

FundRaiser Software customers are already used to our Donation, Deposit, and Donor Reports for tracking donations. But for those who also use our Donor Portal it’s important to see what donations came in strictly through online means. The Online Donation report provides the same functionality as these other reports; however, it defaults to showing only gifts that came directly through the Donor Portal.