FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
9312 Hits
Wait a minute, while we are rendering the calendar
reports support giving levels premiums salutation Alternative Addresses direct mail recurring gifts donor retention ticket sales grants disaster relief foundations giving history data entry raffle In-Kind gifts in honor of donations thank you letters publicity materials Company culture pledges community arts nonprofits word processor membership benefits End of Year Letters event management online donations donor targeting major gift prospects Congratulations relationship tracking donor contact information backing up data accounting software advanced tab targeted mailings Task List legacy giving on site training training charity golf tournaments LYBUNTS look and feel user spotlights fundraising letters vacation texting donors large donations updates donor attrition rate arts animal rescue understanding giving trends mission driven gift notes field prospects Crowdfunding Campaign tax summary letters campaign product news Tickles online donations general gift entry donor advised funds how to handle auction gifts Snow Birds correspondence correspondance transparency merge fields National Change of Address phoning donors change of address updating overview membership programs GoFundMe project Thank You PayPal donor source brick campaign appeal customer portal upgrade donor preferences donor loyalty corporate sponsors password protection banquet importing csv office major donors follow up NCOA processing new nonprofit SYBUNTS Volunteer module GivingTuesday ticketsales annual maintenance plan adding personal notes to letters donor relations donor recognition pictures increasing giving amounts happiness memorial giving communications new leadership upgrading donors passwords nonprofit fundraising government grants solicitors welcome packet training tip #GivingTuesday community broadcasting holiday building donor relationships FundRaiser Basic technical support tech tip donor attrition planned giving Cloud how-to videos annual campaign mailing planning new features donor development director fundraising gift acceptance policy Donor Portal the Ask Excel small donations Groupings letter donor slip Facebook Personalizing segmenting donors entering auction gifts operating systems FundRaiser Hosted new donors anonymous donors campaign management board members Facebook campaign data conversion merge notes mode code auction holiday giving budget announcements FundRaiser Spark operational costs role of nonprofits capital campaign membersip benefits tribute gifts motivation letter templates donor prospects Thanksgiving data analysis customer service holiday letters spare fields ROI Network for Good appeal letters donor profile alumni donor retention rate Constant Contact endowment campaign case study flash sales grassroots campaign user interface Codes Resiliency community supported gardens moves management volunteering spreadsheets add ons personalizing letters New Year volunteers Importing Data features email Reporting to IRS new version donor engagement custom page security donation history motivation code lapsed donor Reminders repeat donors monthly giving social media

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password