FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
3764 Hits
Wait a minute, while we are rendering the calendar
Reporting to IRS pictures role of nonprofits pledges operating systems recurring gifts product news letter templates Constant Contact auction mode code moves management increasing giving amounts government grants vacation custom page fundraising mission driven adding personal notes to letters accounting software motivation code operational costs raffle correspondence donor slip Codes memorial giving Task List updates gift entry support data entry solicitors donor retention rate Snow Birds alumni animal rescue donor profile advanced tab volunteering merge fields reports membership benefits general motivation upgrade customer service phoning donors tax summary letters donor targeting tribute gifts social media budget endowment campaign giving levels targeted mailings look and feel user spotlights building donor relationships capital campaign banquet New Year donation history #GivingTuesday on site training GivingTuesday in honor of donations grants Personalizing Alternative Addresses LYBUNTS appeal letters Thank You membership programs small donations brick campaign relationship tracking Groupings entering auction gifts nonprofit fundraising community arts nonprofits data conversion Congratulations donor new features Resiliency donor recognition training tip Excel password protection how-to videos add ons follow up Tickles upgrading donors spreadsheets End of Year Letters ROI Facebook premiums Donor Portal major gift prospects importing csv gift notes field correspondance spare fields grassroots campaign membersip benefits charity golf tournaments segmenting donors merge notes donor loyalty technical support the Ask GoFundMe project donor attrition rate development director foundations happiness tech tip how to handle auction gifts ticket sales SYBUNTS ticketsales donor source announcements donor preferences arts new leadership training Facebook campaign security disaster relief data analysis overview NCOA processing word processor In-Kind gifts thank you letters donor contact information giving history change of address updating Reminders corporate sponsors monthly giving annual campaign annual maintenance plan Network for Good user interface Volunteer module Crowdfunding Campaign community broadcasting online donations PayPal fundraising letters community supported gardens backing up data communications campaign management new version Thanksgiving online donations Company culture personalizing letters features FundRaiser Spark lapsed donor donor attrition board members case study event management publicity materials customer portal National Change of Address volunteers understanding giving trends welcome packet flash sales office major donors

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password