FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
4749 Hits
Wait a minute, while we are rendering the calendar
features user interface overview lapsed donor major donors community supported gardens security Thanksgiving online donations Resiliency LYBUNTS tech tip FundRaiser Basic premiums communications Personalizing campaign donor retention rate Constant Contact new nonprofit grants holiday pledges announcements social media customer service gift acceptance policy salutation new version repeat donors major gift prospects #GivingTuesday accounting software donor attrition rate change of address updating Reminders adding personal notes to letters GoFundMe project alumni banquet how-to videos Alternative Addresses donor donor loyalty Codes fundraising foundations donor profile PayPal large donations appeal letters Snow Birds upgrade online donations updates donor advised funds merge notes product news look and feel targeted mailings event management donor slip Congratulations Facebook campaign customer portal donation history legacy giving giving levels giving history ticketsales Cloud data analysis role of nonprofits recurring gifts pictures data conversion new donors End of Year Letters board members donor targeting ticket sales endowment campaign anonymous donors Crowdfunding Campaign advanced tab word processor transparency personalizing letters holiday letters motivation importing csv understanding giving trends Facebook annual campaign ROI new features happiness In-Kind gifts office membership benefits motivation code add ons Donor Portal animal rescue donor preferences mode code general spare fields flash sales Excel appeal letter operational costs community arts nonprofits publicity materials monthly giving volunteers texting donors welcome packet relationship tracking community broadcasting Network for Good capital campaign mission driven campaign management donor source FundRaiser Hosted Company culture development director operating systems support membersip benefits data entry budget training tip memorial giving solicitors custom page Thank You moves management the Ask National Change of Address planning corporate sponsors correspondence charity golf tournaments training gift notes field planned giving direct mail vacation membership programs FundRaiser Spark Task List arts follow up GivingTuesday grassroots campaign Importing Data password protection fundraising letters donor recognition small donations letter templates donor attrition new leadership government grants increasing giving amounts user spotlights technical support entering auction gifts Reporting to IRS case study holiday giving donor contact information correspondance volunteering nonprofit fundraising backing up data auction raffle building donor relationships gift entry brick campaign how to handle auction gifts tribute gifts prospects in honor of donations on site training annual maintenance plan Groupings SYBUNTS reports Tickles New Year thank you letters Volunteer module tax summary letters segmenting donors disaster relief phoning donors spreadsheets merge fields NCOA processing mailing upgrading donors

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password