FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
7563 Hits
Wait a minute, while we are rendering the calendar
user spotlights gift notes field direct mail training tip corporate sponsors fundraising grassroots campaign donor advised funds donor attrition Facebook targeted mailings repeat donors Thank You giving history entering auction gifts anonymous donors publicity materials planning updates arts pledges PayPal importing csv donor source Volunteer module understanding giving trends appeal operational costs building donor relationships new features membersip benefits community arts nonprofits donor attrition rate happiness Facebook campaign auction operating systems gift acceptance policy foundations animal rescue Groupings alumni Reminders security Task List on site training capital campaign Codes the Ask ROI data entry accounting software email Alternative Addresses case study motivation donor prospects Thanksgiving event management Crowdfunding Campaign support recurring gifts planned giving donor preferences tech tip community supported gardens #GivingTuesday custom page banquet SYBUNTS FundRaiser Hosted premiums membership programs Tickles donor slip large donations new leadership legacy giving donor relations customer service office holiday letters tribute gifts volunteering Importing Data campaign communications thank you letters annual maintenance plan upgrading donors add ons donation history transparency letter change of address updating Network for Good adding personal notes to letters spare fields Constant Contact nonprofit fundraising pictures spreadsheets prospects endowment campaign new donors LYBUNTS budget online donations Excel social media user interface Resiliency community broadcasting relationship tracking fundraising letters mailing tax summary letters online donations how to handle auction gifts backing up data donor retention rate lapsed donor increasing giving amounts raffle letter templates In-Kind gifts mission driven donor loyalty salutation New Year ticketsales GoFundMe project segmenting donors general volunteers data conversion password protection donor targeting ticket sales upgrade merge fields memorial giving charity golf tournaments role of nonprofits new nonprofit disaster relief in honor of donations merge notes End of Year Letters donor mode code NCOA processing follow up solicitors appeal letters grants advanced tab features donor recognition passwords product news giving levels phoning donors look and feel monthly giving texting donors overview technical support FundRaiser Basic National Change of Address flash sales vacation Donor Portal customer portal announcements how-to videos major donors Congratulations donor retention personalizing letters training campaign management Company culture data analysis correspondance membership benefits Snow Birds development director welcome packet holiday GivingTuesday reports gift entry donor engagement government grants new version major gift prospects moves management Personalizing Cloud correspondence word processor small donations FundRaiser Spark donor profile brick campaign board members motivation code holiday giving annual campaign Reporting to IRS donor contact information

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password