FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
4119 Hits
Wait a minute, while we are rendering the calendar
new features in honor of donations tax summary letters brick campaign New Year Personalizing word processor how-to videos training operating systems GoFundMe project welcome packet board members support announcements gift notes field Resiliency donor preferences letter templates new version volunteers Facebook campaign pledges LYBUNTS operational costs nonprofit fundraising online donations Groupings development director Snow Birds National Change of Address Volunteer module Thanksgiving PayPal SYBUNTS government grants increasing giving amounts Thank You solicitors donor profile overview customer portal publicity materials donor loyalty Tickles donor targeting role of nonprofits upgrade on site training motivation lapsed donor Codes Cloud adding personal notes to letters data analysis #GivingTuesday technical support NCOA processing alumni FundRaiser Hosted Network for Good spare fields membership programs membersip benefits membership benefits correspondence how to handle auction gifts training tip major donors updates giving history small donations thank you letters follow up major gift prospects building donor relationships donor contact information Excel new leadership appeal letters donor attrition Importing Data large donations custom page online donations Task List fundraising Congratulations understanding giving trends anonymous donors disaster relief mode code spreadsheets tech tip direct mail new nonprofit merge fields Constant Contact case study community broadcasting look and feel importing csv fundraising letters reports moves management Reporting to IRS auction product news banquet ROI foundations user interface ticket sales texting donors community supported gardens animal rescue premiums charity golf tournaments Donor Portal customer service Alternative Addresses grants data entry FundRaiser Spark event management campaign management data conversion merge notes annual maintenance plan correspondance mission driven personalizing letters donor source endowment campaign phoning donors donor attrition rate accounting software user spotlights add ons donor slip tribute gifts giving levels volunteering new donors raffle change of address updating relationship tracking In-Kind gifts budget vacation features communications password protection GivingTuesday segmenting donors capital campaign ticketsales general donor memorial giving community arts nonprofits donation history Crowdfunding Campaign security arts recurring gifts legacy giving flash sales monthly giving corporate sponsors End of Year Letters Reminders office annual campaign advanced tab happiness backing up data social media Company culture Facebook targeted mailings gift acceptance policy gift entry upgrading donors entering auction gifts donor recognition grassroots campaign donor retention rate the Ask motivation code pictures

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password