FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
9691 Hits
Wait a minute, while we are rendering the calendar
anonymous donors holiday letters transparency development director event management tribute gifts board members National Change of Address monthly giving salutation alumni GivingTuesday donor source personalizing letters membersip benefits password protection correspondance in honor of donations community supported gardens user interface Donor Portal holiday appeal letters upgrade mission driven arts Snow Birds annual maintenance plan direct mail gift notes field donor slip product news office Excel features volunteering accounting software giving levels Personalizing donor attrition rate change of address updating volunteers grants Codes capital campaign Task List donor relations lapsed donor letter donor prospects the Ask online donations Alternative Addresses communications donor recognition happiness community broadcasting new donors follow up welcome packet campaign vacation look and feel animal rescue passwords role of nonprofits In-Kind gifts online donations pledges Crowdfunding Campaign adding personal notes to letters relationship tracking community arts nonprofits publicity materials Cloud recurring gifts social media SYBUNTS donation history raffle customer service Groupings security customer portal tax summary letters general major gift prospects technical support memorial giving data analysis major donors data conversion corporate sponsors gift entry training tip solicitors budget ticketsales New Year mailing NCOA processing Congratulations importing csv disaster relief premiums Importing Data fundraising building donor relationships moves management segmenting donors operational costs correspondence FundRaiser Hosted donor retention charity golf tournaments nonprofit fundraising large donations LYBUNTS FundRaiser Spark Thanksgiving spreadsheets donor retention rate government grants letter templates backing up data on site training grassroots campaign phoning donors merge notes campaign management thank you letters End of Year Letters increasing giving amounts Reporting to IRS #GivingTuesday membership programs targeted mailings user spotlights Network for Good case study Volunteer module motivation code new leadership donor contact information upgrading donors operating systems auction how to handle auction gifts PayPal membership benefits endowment campaign new features pictures annual campaign Tickles appeal support add ons small donations donor attrition FundRaiser Basic planned giving foundations donor targeting training custom page new nonprofit updates Constant Contact mode code ticket sales donor profile Facebook banquet repeat donors Facebook campaign motivation brick campaign ROI tech tip spare fields donor loyalty understanding giving trends holiday giving donor advised funds overview announcements texting donors Reminders new version advanced tab merge fields entering auction gifts word processor prospects how-to videos email flash sales planning GoFundMe project fundraising letters legacy giving donor preferences Thank You data entry gift acceptance policy Resiliency giving history donor engagement reports Company culture donor

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form


The customer portal is unavailable. If you need support please reach out to Thank you.


  User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password