FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
8159 Hits
Wait a minute, while we are rendering the calendar
Congratulations donor Resiliency donor profile Thanksgiving PayPal donor advised funds endowment campaign Network for Good major gift prospects donation history annual maintenance plan community broadcasting pictures merge notes campaign Thank You End of Year Letters online donations advanced tab mission driven donor contact information arts fundraising Tickles capital campaign communications increasing giving amounts support security small donations Crowdfunding Campaign #GivingTuesday monthly giving upgrade ticket sales Groupings prospects updates giving levels planned giving data analysis event management campaign management customer portal letter templates in honor of donations Importing Data adding personal notes to letters user spotlights Snow Birds product news volunteering large donations donor retention rate gift acceptance policy thank you letters appeal correspondance technical support membership benefits holiday letters importing csv donor relations donor preferences repeat donors general upgrading donors look and feel holiday giving segmenting donors legacy giving letter entering auction gifts membership programs correspondence grassroots campaign Reporting to IRS on site training follow up building donor relationships planning Codes FundRaiser Spark phoning donors direct mail user interface password protection donor recognition community arts nonprofits donor retention donor prospects mode code brick campaign Alternative Addresses overview new leadership budget add ons backing up data GivingTuesday raffle announcements charity golf tournaments board members custom page National Change of Address recurring gifts tribute gifts change of address updating flash sales donor attrition rate motivation code LYBUNTS motivation development director spare fields disaster relief merge fields operational costs role of nonprofits Reminders fundraising letters welcome packet grants data conversion salutation GoFundMe project transparency solicitors data entry donor engagement case study online donations understanding giving trends gift entry gift notes field New Year how-to videos holiday relationship tracking NCOA processing membersip benefits ROI targeted mailings donor attrition corporate sponsors Company culture Constant Contact FundRaiser Hosted premiums personalizing letters FundRaiser Basic donor source email new version donor targeting auction community supported gardens customer service training nonprofit fundraising word processor moves management major donors foundations tax summary letters new donors appeal letters ticketsales volunteers social media training tip passwords office lapsed donor mailing operating systems Excel anonymous donors accounting software memorial giving giving history animal rescue Volunteer module In-Kind gifts Facebook SYBUNTS donor slip features texting donors new nonprofit banquet alumni Donor Portal annual campaign spreadsheets how to handle auction gifts Cloud donor loyalty publicity materials reports tech tip vacation Facebook campaign Personalizing new features the Ask government grants pledges happiness Task List

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password