You go where money you think you can get is to be found in the greatest quantities and most of the time that means you look to the individual donor
No fund-raising campaign should ever be started until you have identified the sources from which you will draw contributions. Sources here does not refer to specific potential donors, but to the six categories of donors who contribute money to non-profit organizations. They are:
Dear Kim:
How does a really good organization get foundation funding? I know from your books that you don’t recommend relying on grants, but it seems like they are a help for getting programs off the ground. I have used the Foundation Center’s database, which is great, and I have identified potential grantmakers, followed instructions, but so far have nothing to show for it. I took an online course on grant writing and, I hope without sounding arrogant, I feel I know how to write a grant. But it seems like you need to really know somebody to get grant money. Can you share any secrets?
