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The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Establishing Giving Levels and Perks Can Increase Membership Donations

Establishing Giving Levels and Perks Can Increase Membership Donations

 

What's in a Name?

You can be creative in determining the names you'll assign to each membership giving category, but donors will be drawn immediately to "tags" specific to your organization and related to your mission. You can also employ familiar categories such as, Friends, Benefactors, Pacesetters, etc., or designations such as "Individual," "Family," "Associate," or "Sustaining.

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Creative Giving Level Labels

Creative Giving Level Labels

Dear Kim:

I have recently been appointed a development director and I am looking forward to developing this new skill (which I don’t have right now). One of the first things I must do is establish “levels” of donations. We are a pediatric facility that is part of a large organization. Is it appropriate to designate levels of giving that are related to kid themes, or do you suggest sticking with tried-and-true levels such as platinum, silver, gold, President’s Circle, etc?

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