FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Increase Donor Loyalty with a Membership Program


Membership programs may have many practical benefits, but the biggest benefit to an organization is their potential to increase donor loyalty. Someone who sees herself as a member of an organization will generally feel more ownership and involvement in an organization than someone who sees herself just as a donor, even if the member never has any more concrete involvement than simply giving money. 

In order to create a strong membership program, there are  four basic questions you need to be think through in order for things to run smoothly. Knowing the answers will get a new membership program off to a strong start; or help clear up problems in one that is already established. Either way-- whether you are new to membership management or needing to strengthen one you already have, knowing the answers to these questions creates a solid foundation:

Continue reading
1784 Hits

Do you know the difference between the 2 types of nonprofit membership programs?


Membership initiatives can be a powerful way for your organization to increase donor loyalty and the size of gifts... but what do you actually mean when you say 'membership'? In fact, two very different types of outreach efforts are both called 'memberships' and they are managed in very different ways. Different staff skills are needed for each, as well as different donor database features. Understanding the differences between the two main types of membership will help you create a thriving outreach effort.

The two main types of memberships are...Benefit-driven memberships where donors give more money to receive greater benefits. Often these are used during membership drives. Often, there are several membership 'levels', with higher donations amounts bringing more valuable benefits/premiums/privileges.Recognition-driven memberships where donors give money and receive recognition, such as a wall plaque, engraved brick, or even a named building. These are also called 'philanthropic memberships'. They are a development tool, used to convert  prospects into donors and to increase the size of gifts.These also often are offered in levels, with greater donation amounts offering greater recognition.How donor management differs between the two types of memberships

In a nutshell, donor management of benefit-driven memberships depends on keeping track of lots of different pieces of data, and following up in a timely manner on those bits of data. It is in fact, very much like accounting. Donor management of recognition-driven memberships relies on the tools that help you build relationships. It relies more on the people-side of development work.

Continue reading
2666 Hits

Case study: Making members feel like they are the only one in your database


This case study from the files of FundRaiser demonstrates how effective a membership program can be to increase donor loyalty. Original published in 2008. 

Indian River Land Trust, where Melanie Jones works as the Membership and Events Coordinator, is a completely membership-based organization. Instead of donor drives, they have membership drives. For Jones, "the most important aspect of my job is knowing my members and making them feel like they are the only member in our database." FundRaiser Select helps her to accomplish that. "With FundRaiser, we can be as specific as we want with each donor entry. We can record the information that lets us know the interests of each member."

Continue reading
1524 Hits

Establishing Giving Levels and Perks Can Increase Membership Donations

Establishing Giving Levels and Perks Can Increase Membership Donations


What's in a Name?

You can be creative in determining the names you'll assign to each membership giving category, but donors will be drawn immediately to "tags" specific to your organization and related to your mission. You can also employ familiar categories such as, Friends, Benefactors, Pacesetters, etc., or designations such as "Individual," "Family," "Associate," or "Sustaining.

Continue reading
8790 Hits

Magnificent Memberships: Using FundRaiser To Boost Your Numbers

Magnificent Memberships: Using FundRaiser To Boost Your Numbers

My nonprofit experience has been limited to membership groups, and in my training, I’ve discovered this is an area in which FundRaiser excels. All three versions of FundRaiser (Spark, Select, and Professional) have the ability to manage members, though in Select it is an optional module. The process is very similar in all three versions as well.

When you enter a gift the type can be marked membership dues. This triggers the system to set up a new membership where you can input the type (family or individual), any benefits, and double check the renewal date. As an organization, you can choose how you want the memberships to renew and any default benefits as part of the settings. In fact, you can print membership cards.

Continue reading
4326 Hits
Wait a minute, while we are rendering the calendar
personalizing letters salutation donor slip In-Kind gifts Cloud holiday letters PayPal custom page user interface letter on site training letter templates spare fields End of Year Letters membership benefits how to handle auction gifts look and feel change of address updating small donations customer service gift acceptance policy online donations donor attrition mode code reports donor prospects support LYBUNTS donation history phoning donors disaster relief Groupings importing csv vacation arts new leadership grassroots campaign Thanksgiving Alternative Addresses large donations online donations gift entry donor retention anonymous donors foundations ROI GivingTuesday Donor Portal holiday appeal appeal letters motivation follow up passwords communications Constant Contact volunteers Company culture general lapsed donor mailing budget #GivingTuesday flash sales data analysis donor advised funds Facebook nonprofit fundraising mission driven merge fields Importing Data donor retention rate operating systems major gift prospects development director holiday giving upgrading donors ticket sales recurring gifts Reporting to IRS donor attrition rate pictures understanding giving trends SYBUNTS targeted mailings community supported gardens National Change of Address data entry alumni donor relations word processor membership programs office relationship tracking fundraising Crowdfunding Campaign product news correspondence repeat donors banquet giving levels new version training fundraising letters case study GoFundMe project data conversion volunteering New Year how-to videos community broadcasting Resiliency role of nonprofits animal rescue auction new donors endowment campaign annual campaign charity golf tournaments membersip benefits updates community arts nonprofits donor loyalty direct mail upgrade operational costs gift notes field donor recognition the Ask Facebook campaign annual maintenance plan building donor relationships training tip event management donor preferences Codes planned giving board members tech tip happiness premiums technical support memorial giving FundRaiser Spark password protection new nonprofit capital campaign publicity materials increasing giving amounts Reminders ticketsales Task List social media merge notes corporate sponsors donor contact information Snow Birds prospects donor profile segmenting donors entering auction gifts backing up data brick campaign FundRaiser Basic tax summary letters tribute gifts features accounting software add ons Volunteer module government grants motivation code donor pledges donor targeting donor engagement Congratulations moves management Tickles donor source email security Personalizing giving history legacy giving user spotlights monthly giving overview adding personal notes to letters Thank You FundRaiser Hosted advanced tab solicitors new features correspondance planning campaign welcome packet thank you letters campaign management transparency texting donors spreadsheets raffle in honor of donations Excel customer portal major donors announcements NCOA processing Network for Good grants

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password