FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Increase Donor Loyalty with a Membership Program


Membership programs may have many practical benefits, but the biggest benefit to an organization is their potential to increase donor loyalty. Someone who sees herself as a member of an organization will generally feel more ownership and involvement in an organization than someone who sees herself just as a donor, even if the member never has any more concrete involvement than simply giving money. 

In order to create a strong membership program, there are  four basic questions you need to be think through in order for things to run smoothly. Knowing the answers will get a new membership program off to a strong start; or help clear up problems in one that is already established. Either way-- whether you are new to membership management or needing to strengthen one you already have, knowing the answers to these questions creates a solid foundation:

Continue reading
2736 Hits

Do you know the difference between the 2 types of nonprofit membership programs?


Membership initiatives can be a powerful way for your organization to increase donor loyalty and the size of gifts... but what do you actually mean when you say 'membership'? In fact, two very different types of outreach efforts are both called 'memberships' and they are managed in very different ways. Different staff skills are needed for each, as well as different donor database features. Understanding the differences between the two main types of membership will help you create a thriving outreach effort.

The two main types of memberships are...Benefit-driven memberships where donors give more money to receive greater benefits. Often these are used during membership drives. Often, there are several membership 'levels', with higher donations amounts bringing more valuable benefits/premiums/privileges.Recognition-driven memberships where donors give money and receive recognition, such as a wall plaque, engraved brick, or even a named building. These are also called 'philanthropic memberships'. They are a development tool, used to convert  prospects into donors and to increase the size of gifts.These also often are offered in levels, with greater donation amounts offering greater recognition.How donor management differs between the two types of memberships

In a nutshell, donor management of benefit-driven memberships depends on keeping track of lots of different pieces of data, and following up in a timely manner on those bits of data. It is in fact, very much like accounting. Donor management of recognition-driven memberships relies on the tools that help you build relationships. It relies more on the people-side of development work.

Continue reading
4335 Hits

Case study: Making members feel like they are the only one in your database


This case study from the files of FundRaiser demonstrates how effective a membership program can be to increase donor loyalty. Original published in 2008. 

Indian River Land Trust, where Melanie Jones works as the Membership and Events Coordinator, is a completely membership-based organization. Instead of donor drives, they have membership drives. For Jones, "the most important aspect of my job is knowing my members and making them feel like they are the only member in our database." FundRaiser Select helps her to accomplish that. "With FundRaiser, we can be as specific as we want with each donor entry. We can record the information that lets us know the interests of each member."

Continue reading
2241 Hits

Establishing Giving Levels and Perks Can Increase Membership Donations

Establishing Giving Levels and Perks Can Increase Membership Donations


What's in a Name?

You can be creative in determining the names you'll assign to each membership giving category, but donors will be drawn immediately to "tags" specific to your organization and related to your mission. You can also employ familiar categories such as, Friends, Benefactors, Pacesetters, etc., or designations such as "Individual," "Family," "Associate," or "Sustaining.

Continue reading
10610 Hits

Magnificent Memberships: Using FundRaiser To Boost Your Numbers

Magnificent Memberships: Using FundRaiser To Boost Your Numbers

My nonprofit experience has been limited to membership groups, and in my training, I’ve discovered this is an area in which FundRaiser excels. All three versions of FundRaiser (Spark, Select, and Professional) have the ability to manage members, though in Select it is an optional module. The process is very similar in all three versions as well.

When you enter a gift the type can be marked membership dues. This triggers the system to set up a new membership where you can input the type (family or individual), any benefits, and double check the renewal date. As an organization, you can choose how you want the memberships to renew and any default benefits as part of the settings. In fact, you can print membership cards.

Continue reading
4963 Hits
Wait a minute, while we are rendering the calendar
Thank You support accounting software banquet tribute gifts donor loyalty LYBUNTS New Year online donations Groupings legacy giving GoFundMe project anonymous donors tech tip Reminders recurring gifts gift notes field fundraising letters communications donation history premiums donor attrition National Change of Address look and feel animal rescue planning corporate sponsors training tip donor Congratulations phoning donors nonprofit fundraising on site training monthly giving happiness customer service donor prospects new features office foundations fundraising announcements charity golf tournaments SYBUNTS prospects salutation change of address updating community broadcasting mode code how-to videos donor slip mailing tax summary letters gift acceptance policy Alternative Addresses membership programs online donations endowment campaign giving levels importing csv auction welcome packet #GivingTuesday new donors Facebook donor preferences event management relationship tracking community arts nonprofits Cloud user spotlights grassroots campaign pledges appeal raffle flash sales In-Kind gifts major donors Importing Data disaster relief technical support email vacation upgrading donors donor retention rate adding personal notes to letters Network for Good Crowdfunding Campaign spreadsheets holiday direct mail FundRaiser Basic targeted mailings major gift prospects membership benefits campaign Snow Birds donor profile FundRaiser Hosted user interface gift entry Donor Portal letter volunteering donor attrition rate lapsed donor small donations planned giving arts Volunteer module appeal letters in honor of donations PayPal advanced tab repeat donors membersip benefits new version annual maintenance plan Excel solicitors annual campaign new nonprofit operating systems mission driven capital campaign product news End of Year Letters development director Personalizing campaign management merge notes data entry general updates Task List overview custom page board members personalizing letters training transparency entering auction gifts operational costs Company culture the Ask volunteers data conversion community supported gardens donor advised funds increasing giving amounts backing up data word processor budget grants Tickles moves management donor source correspondance brick campaign reports features donor retention NCOA processing segmenting donors Constant Contact Reporting to IRS security data analysis holiday giving Resiliency donor targeting motivation passwords add ons password protection alumni large donations understanding giving trends GivingTuesday how to handle auction gifts donor recognition social media merge fields FundRaiser Spark publicity materials Thanksgiving ROI donor contact information donor relations government grants spare fields holiday letters giving history memorial giving follow up upgrade donor engagement letter templates building donor relationships role of nonprofits new leadership customer portal ticketsales case study ticket sales correspondence texting donors pictures Codes motivation code thank you letters Facebook campaign

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password