FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Increase Donor Loyalty with a Membership Program

AdventistQuilt

Membership programs may have many practical benefits, but the biggest benefit to an organization is their potential to increase donor loyalty. Someone who sees herself as a member of an organization will generally feel more ownership and involvement in an organization than someone who sees herself just as a donor, even if the member never has any more concrete involvement than simply giving money. 

In order to create a strong membership program, there are  four basic questions you need to be think through in order for things to run smoothly. Knowing the answers will get a new membership program off to a strong start; or help clear up problems in one that is already established. Either way-- whether you are new to membership management or needing to strengthen one you already have, knowing the answers to these questions creates a solid foundation:

Continue reading
734 Hits

Do you know the difference between the 2 types of nonprofit membership programs?

Membership2types

Membership initiatives can be a powerful way for your organization to increase donor loyalty and the size of gifts... but what do you actually mean when you say 'membership'? In fact, two very different types of outreach efforts are both called 'memberships' and they are managed in very different ways. Different staff skills are needed for each, as well as different donor database features. Understanding the differences between the two main types of membership will help you create a thriving outreach effort.

The two main types of memberships are...Benefit-driven memberships where donors give more money to receive greater benefits. Often these are used during membership drives. Often, there are several membership 'levels', with higher donations amounts bringing more valuable benefits/premiums/privileges.Recognition-driven memberships where donors give money and receive recognition, such as a wall plaque, engraved brick, or even a named building. These are also called 'philanthropic memberships'. They are a development tool, used to convert  prospects into donors and to increase the size of gifts.These also often are offered in levels, with greater donation amounts offering greater recognition.How donor management differs between the two types of memberships

In a nutshell, donor management of benefit-driven memberships depends on keeping track of lots of different pieces of data, and following up in a timely manner on those bits of data. It is in fact, very much like accounting. Donor management of recognition-driven memberships relies on the tools that help you build relationships. It relies more on the people-side of development work.

Continue reading
878 Hits

Case study: Making members feel like they are the only one in your database

MembershipCaseStudyIRLT

This case study from the files of FundRaiser demonstrates how effective a membership program can be to increase donor loyalty. Original published in 2008. 

Indian River Land Trust, where Melanie Jones works as the Membership and Events Coordinator, is a completely membership-based organization. Instead of donor drives, they have membership drives. For Jones, "the most important aspect of my job is knowing my members and making them feel like they are the only member in our database." FundRaiser Select helps her to accomplish that. "With FundRaiser, we can be as specific as we want with each donor entry. We can record the information that lets us know the interests of each member."

Continue reading
716 Hits

Establishing Giving Levels and Perks Can Increase Membership Donations

Establishing Giving Levels and Perks Can Increase Membership Donations

 

What's in a Name?

You can be creative in determining the names you'll assign to each membership giving category, but donors will be drawn immediately to "tags" specific to your organization and related to your mission. You can also employ familiar categories such as, Friends, Benefactors, Pacesetters, etc., or designations such as "Individual," "Family," "Associate," or "Sustaining.

Continue reading
6921 Hits

Magnificent Memberships: Using FundRaiser To Boost Your Numbers

Magnificent Memberships: Using FundRaiser To Boost Your Numbers

My nonprofit experience has been limited to membership groups, and in my training, I’ve discovered this is an area in which FundRaiser excels. All three versions of FundRaiser (Spark, Select, and Professional) have the ability to manage members, though in Select it is an optional module. The process is very similar in all three versions as well.

When you enter a gift the type can be marked membership dues. This triggers the system to set up a new membership where you can input the type (family or individual), any benefits, and double check the renewal date. As an organization, you can choose how you want the memberships to renew and any default benefits as part of the settings. In fact, you can print membership cards.

Continue reading
3207 Hits
Wait a minute, while we are rendering the calendar
overview operating systems donor advised funds In-Kind gifts mailing board members appeal donor preferences direct mail corporate sponsors new donors foundations planning Resiliency ticketsales major gift prospects Groupings membership programs online donations donor source look and feel training tip updates flash sales customer portal importing csv donor loyalty spare fields general fundraising letters how to handle auction gifts mission driven texting donors LYBUNTS in honor of donations Task List endowment campaign welcome packet spreadsheets Importing Data features security training ticket sales merge notes donor recognition community supported gardens building donor relationships brick campaign disaster relief giving history Tickles word processor holiday Thank You anonymous donors FundRaiser Hosted ROI accounting software adding personal notes to letters mode code Crowdfunding Campaign GivingTuesday lapsed donor giving levels nonprofit fundraising operational costs PayPal tech tip #GivingTuesday user interface large donations grassroots campaign animal rescue entering auction gifts GoFundMe project monthly giving relationship tracking donor attrition rate arts data conversion auction happiness motivation volunteers planned giving gift entry solicitors merge fields fundraising memorial giving donor attrition recurring gifts data entry premiums custom page donor contact information upgrade backing up data pictures holiday giving Reminders donor targeting new leadership targeted mailings case study new features annual maintenance plan Company culture upgrading donors community arts nonprofits gift acceptance policy motivation code understanding giving trends change of address updating capital campaign campaign community broadcasting gift notes field support donor tax summary letters membersip benefits office budget on site training transparency Snow Birds small donations End of Year Letters annual campaign phoning donors holiday letters follow up segmenting donors appeal letters campaign management major donors Cloud Excel announcements increasing giving amounts personalizing letters online donations membership benefits repeat donors event management development director SYBUNTS Volunteer module Donor Portal New Year customer service thank you letters Facebook Alternative Addresses role of nonprofits correspondance charity golf tournaments prospects product news Reporting to IRS FundRaiser Spark legacy giving Constant Contact social media add ons alumni donor slip correspondence raffle FundRaiser Basic how-to videos Personalizing advanced tab Network for Good letter templates Facebook campaign user spotlights Congratulations donor profile tribute gifts letter banquet salutation donor retention rate technical support publicity materials password protection pledges new version moves management government grants new nonprofit communications data analysis grants Codes volunteering donation history National Change of Address vacation NCOA processing reports the Ask Thanksgiving

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password