FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Creating Value with Non-Ask Events

ask_events_header

Most of the time organizations offer donors reciprocated value. They send thank you notes in response to donations, preprinted labels in the hopes of receiving a donation, tickets when purchased, or other tangible things received either in response to or in anticipation of a donation. This isn’t bad, but it’s very reactive. It assumes the organization has a quid pro quo relationship with its donors.

To start thinking proactively, it’s important to work on non-reciprocated value. This is something that you can offer to your donors for free without asking for a donation or any other consideration. When it holds real value for them, it becomes memorable.

Continue reading
33 Hits

Ways To Keep In Touch With Your Donors

50_header

In previous blogs we’ve spoken about reaching out to donors and how many times and how often you should contact them. However, it’s important to think about ways to keep in touch. With so many communications options available to your organization, start thinking about moving beyond mailed letters or even emails into different ways to reach out.

One of the important things to keep in mind is that with today’s busy lifestyles, it’s vital to meet your donors where they are. This may mean moving to virtual communication or even using letters (or cards/postcards) sent through the mail for a special touch. Though social media outreach can have pitfalls and requires tending, it is a viable way to communicate with potential donors as well as your existing ones and with the ability for people to share your posts, they can go quickly viral and bring new people to your cause as well.

Continue reading
41 Hits

Two Ways to Entice Lapsed Donors With Your Letters

lapsed-donor-letters

Now that the busy holiday giving season, as well as end of the year tax letters are completed, it’s time to look at ways to bring donors back who perhaps missed out on giving during the past year (or longer). Even if your organization doesn’t consider a donor lapsed until they haven’t given for a much longer time frame than 12 months, it doesn’t hurt to put some enticements into your letters to bring these donors back.

Once you’ve identified your lapsed donors, it’s time to contact them. A primary reason why organizations may not reach out to lapsed donors is an uncertainty about what to say. There are two things that you can do to help entice these donors to return to your organization.

Continue reading
135 Hits

One Impactful Action by 12/31

Action

Dear Kim,

I have taken many fundraising workshops, including from you, and I always find that I learn a lot. BUT, and this is a big BUT, I am hardly ever able to implement anything I learned because I have no time. Someone suggested just trying to figure out one thing I could do differently for a short period of time, so I am asking you: what is one thing I could do between now and the end of the calendar year that will make a big difference to our fundraising?

Continue reading
94 Hits

Looking Deeper Into the Donor Period Comparison Report

chartgrap_20190205-192630_1

The Donor Period Comparison Report (available on FundRaiser Select and Professional) provides a powerful way to receive an overview of your donors’ giving over several set time periods. From monthly to quarterly, semi-annually, or yearly, this report allows you to see a list of all your donors (or just a selection) and the totals of their giving for each period. In one glance you can chart trends, view donors who haven’t given and even see percentage and dollar amounts of the increase or decrease in giving.

Continue reading
117 Hits

Increasing the Courage to Asked Lapsed Donors to Give

GratitudeCosponsors

Sometimes all you need to make a change is to see things from a new perspective. Earlier this month, that happened for me, and it resulted in success for a fundraising campaign I was organizing.

As the campaign approached an important deadline, we were still short on our break even point. It was then that something lucky happened. A new donor mentioned how eager she was to be included in the line up of published sponsors-- she had been impressed when she'd read over the list of names from last year. Her enthusiasm for our sponsors was such a welcome breath of fresh air. It moved me out of the 'hard work to raise money' frame of mind, into a space of deep appreciation for the people who recognize and support the value of our work. 

Continue reading
518 Hits

Increase Donor Loyalty with a Membership Program

AdventistQuilt

Membership programs may have many practical benefits, but the biggest benefit to an organization is their potential to increase donor loyalty. Someone who sees herself as a member of an organization will generally feel more ownership and involvement in an organization than someone who sees herself just as a donor, even if the member never has any more concrete involvement than simply giving money. 

In order to create a strong membership program, there are  four basic questions you need to be think through in order for things to run smoothly. Knowing the answers will get a new membership program off to a strong start; or help clear up problems in one that is already established. Either way-- whether you are new to membership management or needing to strengthen one you already have, knowing the answers to these questions creates a solid foundation:

Continue reading
549 Hits

Welcoming New Donors

WelcomeNewDonors
Dear Kim, We're a small group with limited staff and resources, but we know that properly welcoming new donors to our organization and thanking them for their gift will greatly increase the chances of them giving again. What do you recommend including in donor welcome packets that is not too labor or resource intensive? ~Small but mighty Dear Might...
Continue reading
943 Hits

Finding the Time for Grassroots Fundraising

Finding the Time for Grassroots Fundraising

Dear Kim,

I have tried to follow the advice in the Grassroots Fundraising Journal and from you, Andy Robinson, Stephanie Roth, and other grassroots fundraising experts. What you all say makes sense. Having said that, I hope you don’t find my question rude: where do you find the time to really implement all this advice? I am a relatively efficient person and I already work my 40 hours and then some every week. Being in touch with more donors, doing research on prospects, keeping our social media presence vibrant? Something is always not getting done. Any tips?

Continue reading
1203 Hits

Nine basic truths of fund-raising

Nine basic truths of fund-raising
 

The nine basic truths of fund-raising listed below are taken from the introduction to my book It’s a Great Day to Fund-Raise, and they are the foundation of my successful career as a development officer for and consultant to nonprofit organizations.

Organizations are not entitled to support; they must earn it.Successful fund-raising is not magic; it is simply hard work on the part of people who are thoroughly prepared.Fund-raising is not raising money; it is raising friends.You do not raise money by begging for it; you raise it by selling people on your organization.People do not just reach for their checkbooks and give money to an organization; they have to be asked to give.You do not wait for the “right” moment to ask; you ask now.Successful fund-raising officers do not ask for money; they get others to ask for it.You don’t decide today to raise money and then ask for it tomorrow; it takes time, patience, and planning to raise money.Prospects and donors are not cash crops waiting to be harvested; treat them as you would customers in a business.

Learn more about how FundRaiser can help you acheive your fundraising goals

Continue reading
1861 Hits

Successful Closure to My First Fundraising Campaign

Successful Closure to My First Fundraising Campaign

As mentioned in earlier blog posts, I tried my own hand this year at fundraising for an organization I support. From creating my first fundraising campaign, to doing a little extra donor outreach with FundRaiser to reach our campaign goal, I enjoyed the experience and look forward to more. 

One of the very satisfying things was not just reaching the fundraising goal, but also an additional and important side benefit that I had not foreseen:  Based in part on the work our fundraising committee did, we had a wonderful turn out for the event in spite of some challenges that hit just before the event took place. Here's what happened...

Continue reading
2289 Hits

Finance vs. Development

Finance vs. Development
Mixing Oil and Water and Making it Work in a Non-Profit Organization 

The receiving and the handling of donations made to non-profit organizations are simple to do, but very often poorly done. When that happens, a vital block is taken out of the foundation we strive to build in an effort to ensure donor loyalty for future gifts. Lost or misplaced checks and other communications from donors, late and erroneous recording of gift/pledge dates and amounts, delayed and otherwise neglected acknowledgments, spelling errors of donors’ names, etc., all lead to lost or upset donors. 

We can all agree that this critically important process must be done right. And it starts with the very first check or pledge from a donor when it arrives in the mail room. But in many non-profit organizations, there is a sharply divided opinion regarding just where those checks, pledges, and other donor communications should go next in order to ensure that all goes right with the receiving, posting, acknowledging, reporting, and banking process of donations. 

Continue reading
2402 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
2329 Hits

How can memberships benefit my nonprofit organization?

How can memberships benefit my nonprofit organization?

Membership programs may have many practical benefits, but the biggest benefit to an organization is their potential to increase donor loyalty. Someone who sees herself as a member of an organization will generally feel more ownership and involvement in an organization than someone who sees herself just as a donor, even if the member never has any more concrete involvement than simply giving money.

In addition, enrolling a donor as a member gives a concrete reason for sporadic donors to become regular donors, at least once a year when their membership renewal comes due.

Continue reading
4597 Hits

Frequent Givers? Or recent givers?

Frequent Givers? Or recent givers?

A common question that I receive in support is how to see a list of donors who gave in subsequent years. Along with the question, they also want to know who gave multiple times in a year, or even in multiple years. It’s easy to find out the answers to those questions, and more, when you begin with a grouping.

When creating a grouping, on the “common patterns” tab, there are multiple options for different types of donors. The LYBUNT or SYBUNT categories capture your donors who gave last year, but not this year, or some year, but not this year. However, how do you capture those donors who have given in multiple years?

Continue reading
2271 Hits

A Nonprofit Marketing Don’t – “Our Organization Needs Your Input”

Give whatever you are oding and whoever you are with the gift of your attention
Flickr - mtsofan

That’s the subject line of this morning’s email from our local JCC, asking for my input on its member survey. My immediate response was to delete it, because it’s all about the JCC’s needs and not about what members like me need. At least that’s what the subject line conveys!Has your organization ever alienated its audiences doing something like this, something totally narcissistic? Here’s what’s really annoying: The JCC folks do get it right in the first sentence of the email itself — There is only 1 week left to take our online JCC feedback survey. Please take a few minutes to complete it. Your opinion is extremely important as it helps us focus our improvement efforts on the areas that matter most to our community. We hope to hear from all of you!

But that’s the only sentence in the entire wordy email that speaks to serving the wants and needs of us JCC members. And most folks won’t even get there because the subject line is so JCC-focused.

Continue reading
2565 Hits

The Life Cycle of Special Events

The world is hugged by the faithful arms of volunteers

Dear Kim, We are a 50-year-old social service agency and we have done a gala wine tasting event for the past 20 years. For many years, it was really fun and was the place to “see and be seen” in our community. About 300 people always came and we netted more every year. Our highest net was $75,000. We had a strong volunteer group who did most of the work and a list of sponsors who said yes almost without being asked. But in the last 5-7 years, several things have happened which have depressed our income and the fun of the event, and almost all of them have to do with aging. Our main volunteers retired and many of the regular attenders started saying they don’t like to go out at night, or their doctor has said they can’t drink wine or they can’t hear and the event is unpleasant for that reason. Needless to say, some have died. Last year, staff did most of the work on the event and we netted about $25,000. About 200 people came but that’s because we let staff invite five friends for free so we only had 120ish paying customers.  

My question is this: is the event worth it? Should we change it up entirely? People have a lot of loyalty to this event but it seems to be slowly dying.

Continue reading
4319 Hits

The Case for Building a Broad Base of Donors

Build donor relationships with mutual interests

Dear Kim,

We are being advised by a consultant to stop trying to build a broad base of donors and instead to focus on high net worth individuals and seek six figure gifts from them.  The consultant says it will be faster and more lucrative which makes sense to me.  Why do you advise focusing on small gifts? ~Seeking Efficiency and a High ROI

Continue reading
2868 Hits

7 key components for donor cultivation you should be tracking in your donor management software

The true secret of happiness lies in taking a genuine interest in all the daily details of life

Fund-raising has many engaging and inspiring sayings. Three that give insight into donor cultivation are:

People give to people.You don't raise funds; you raise friends.Fund-raising can be summed up in just three words - relationships, relationships, relationships.

At its heart, donor cultivation is about an organization's staff and leadership developing relationships with those capable of giving support and making them friends of the organization.I define donor cultivation as an organization-wide strategy and process to learn more about each donor's interests, desired professional and social contacts, lifestyle, and philanthropic desires so that we can better initiate and respond to contact with a donor in order to develop a stronger relationship with that donor.I can't stress enough how important this definition is - how important it is to the future of an organization's fund-raising efforts. Every successful fund-raising operation cultivates its donors - builds relationships with them. The most successful do it constantly and systematically.Let's parse this 48-word statement and examine its key components. Again, the definition, this time with its key components in bold type:Donor cultivation is an organization-wide strategy and process to learn more about each donor's interests, desired professional and social contacts, lifestyle, and philanthropic desires so that we can better initiate and respond to contact with a donor in order to develop a stronger relationship with that donor.

Continue reading
3583 Hits

Bringing Donors Closer to the Organization


One of the best ways to cultivate a relationship with a donor and strengthen that donor’s loyalty to an organization is to foster the donor’s connection with key staff. Obviously, executive directors and other very senior staff are naturals for this. But there are other approaches.

For one thing, you can introduce donors to staff members with whom they share interests. Another possibility is to invite donors to lunch with senior program staff. The donors get to hear the inside scoop on what the organization is doing, and staff develops an appreciation for the donors. That’s a win/win situation in my book.

Continue reading
2574 Hits
Wait a minute, while we are rendering the calendar
mode code LYBUNTS security donor slip add ons phoning donors customer portal gift entry donor loyalty giving history community arts nonprofits FundRaiser Spark Codes Thanksgiving case study spreadsheets texting donors fundraising how to handle auction gifts data conversion segmenting donors ticketsales government grants correspondance disaster relief corporate sponsors animal rescue increasing giving amounts budget New Year Cloud follow up auction personalizing letters mission driven Personalizing announcements thank you letters donor source donor attrition rate solicitors moves management motivation code gift notes field online donations volunteering flash sales legacy giving NCOA processing Network for Good membership programs direct mail gift acceptance policy Reporting to IRS how-to videos data analysis major gift prospects campaign management donor targeting Facebook reports training tip Excel End of Year Letters Reminders role of nonprofits merge notes Congratulations new version product news donor preferences spare fields password protection advanced tab grants relationship tracking change of address updating monthly giving ticket sales adding personal notes to letters premiums Volunteer module In-Kind gifts new donors new features donor contact information #GivingTuesday office overview the Ask user interface data entry FundRaiser Hosted brick campaign look and feel Groupings word processor raffle Crowdfunding Campaign community supported gardens features operational costs on site training annual campaign general donor recognition event management upgrade Company culture grassroots campaign PayPal Constant Contact happiness correspondence tribute gifts Facebook campaign Task List communications donor ROI targeted mailings motivation tech tip custom page backing up data letter templates community broadcasting technical support welcome packet vacation social media capital campaign Importing Data Tickles small donations merge fields charity golf tournaments GivingTuesday upgrading donors online donations board members memorial giving donor attrition banquet major donors appeal letters understanding giving trends Snow Birds building donor relationships alumni development director pledges SYBUNTS foundations anonymous donors accounting software large donations membersip benefits lapsed donor donor retention rate support pictures operating systems volunteers National Change of Address donation history donor profile nonprofit fundraising fundraising letters tax summary letters Thank You arts training GoFundMe project updates in honor of donations customer service publicity materials Donor Portal Resiliency importing csv recurring gifts user spotlights new nonprofit entering auction gifts Alternative Addresses annual maintenance plan new leadership giving levels membership benefits endowment campaign

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password