FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Meeting with donors for a Big Ask

Meeting with donors for a Big Ask

The Opening: How It’s Handled Will Determine Its Outcome

The first meeting should not take place in a public space such as a restaurant with its distractions and interruptions. Solicitors should begin by talking with prospects about professional and personal interests, mutual friends and acquaintances, places and times where their lives may have crossed. However, solicitors should not forget why they are there. Quickly, but naturally, discussion of the campaign should be worked into the conversation. Solicitors should mention their own personal involvement and commitment to the organization as a way of explaining why it is of such great value to the community. They must convey how important the current fund-raising campaign is to the organization’s future. When appropriate, a tour of the organization’s facilities and the opportunity to meet others involved with the organization should be offered. Finally, solicitors should ask prospects to consider supporting the organization by making a pledge in the suggested amount.

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What's THE Best Fundraising Strategy?

Best

Dear Kim,

I only want to use the most successful fundraising strategy. Which is it?

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Check Out Your Organization’s Fund-Raising Readiness and Learn the Secret Of Fund-Raising Success

Check Out Your Organization’s  Fund-Raising Readiness and Learn  the Secret Of Fund-Raising Success
 

For many people, fund-raising is the stuff of myth and magic—a series of tasks rivaling the labors of Hercules and demanding the powers of a Merlin. Myth and magic, because they offer the balm of simple acceptance in place of the pain of comprehension, can be very comforting, and in no instance is this more true, than when the myth of fund-raising magic is used to excuse fund-raising failure.

“If,” goes the justification, “running a successful fund-raising campaign is an endeavor comparable to dredging the river Styx, and soliciting large gifts equivalent to pulling Excalibur from the stone, what mere mortal can be expected to succeed?” Given that attitude, let me add a corollary: “Why bother to develop a goal or start a campaign?” The answer to those questions is, because we have to, and because the myth of fund-raising doom can’t measure up to the basic truth that fund-raising success is simply hard work on the part of people who are thoroughly prepared.

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Nine basic truths of fund-raising

Nine basic truths of fund-raising
 

The nine basic truths of fund-raising listed below are taken from the introduction to my book It’s a Great Day to Fund-Raise, and they are the foundation of my successful career as a development officer for and consultant to nonprofit organizations.

Organizations are not entitled to support; they must earn it.Successful fund-raising is not magic; it is simply hard work on the part of people who are thoroughly prepared.Fund-raising is not raising money; it is raising friends.You do not raise money by begging for it; you raise it by selling people on your organization.People do not just reach for their checkbooks and give money to an organization; they have to be asked to give.You do not wait for the “right” moment to ask; you ask now.Successful fund-raising officers do not ask for money; they get others to ask for it.You don’t decide today to raise money and then ask for it tomorrow; it takes time, patience, and planning to raise money.Prospects and donors are not cash crops waiting to be harvested; treat them as you would customers in a business.

Learn more about how FundRaiser can help you acheive your fundraising goals

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Volunteer module look and feel brick campaign GivingTuesday Reporting to IRS In-Kind gifts increasing giving amounts Tickles personalizing letters FundRaiser Hosted pledges grants repeat donors donation history adding personal notes to letters donor entering auction gifts tech tip new leadership donor targeting product news online donations planned giving data entry donor profile thank you letters community supported gardens disaster relief Network for Good animal rescue merge notes change of address updating training lapsed donor alumni major gift prospects Cloud operating systems ticket sales Reminders pictures memorial giving add ons giving history development director Codes Donor Portal corporate sponsors new nonprofit Constant Contact data conversion raffle password protection online donations correspondance features donor attrition Facebook campaign user interface Thanksgiving merge fields Task List arts custom page backing up data the Ask donor source donor attrition rate tax summary letters building donor relationships FundRaiser Basic recurring gifts community arts nonprofits appeal letters PayPal banquet membersip benefits donor loyalty GoFundMe project moves management grassroots campaign Alternative Addresses budget FundRaiser Spark giving levels gift notes field in honor of donations Congratulations direct mail reports End of Year Letters Company culture gift entry volunteering phoning donors gift acceptance policy new version Resiliency fundraising event management follow up training tip Facebook NCOA processing donor slip general solicitors endowment campaign auction campaign management tribute gifts security board members social media small donations data analysis foundations on site training donor preferences importing csv annual campaign announcements customer portal word processor support Snow Birds donor contact information major donors how to handle auction gifts prospects advanced tab New Year updates motivation code office technical support Groupings correspondence salutation annual maintenance plan understanding giving trends spreadsheets Personalizing donor advised funds role of nonprofits LYBUNTS spare fields donor recognition overview government grants segmenting donors happiness case study capital campaign transparency monthly giving publicity materials texting donors Excel welcome packet National Change of Address community broadcasting operational costs motivation letter templates SYBUNTS customer service upgrading donors Importing Data legacy giving volunteers nonprofit fundraising targeted mailings new features Thank You Crowdfunding Campaign charity golf tournaments communications membership programs mode code #GivingTuesday donor retention rate anonymous donors large donations relationship tracking accounting software mission driven vacation user spotlights how-to videos membership benefits ROI fundraising letters flash sales ticketsales premiums upgrade new donors

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