FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Meeting with donors for a Big Ask

Meeting with donors for a Big Ask

The Opening: How It’s Handled Will Determine Its Outcome

The first meeting should not take place in a public space such as a restaurant with its distractions and interruptions. Solicitors should begin by talking with prospects about professional and personal interests, mutual friends and acquaintances, places and times where their lives may have crossed. However, solicitors should not forget why they are there. Quickly, but naturally, discussion of the campaign should be worked into the conversation. Solicitors should mention their own personal involvement and commitment to the organization as a way of explaining why it is of such great value to the community. They must convey how important the current fund-raising campaign is to the organization’s future. When appropriate, a tour of the organization’s facilities and the opportunity to meet others involved with the organization should be offered. Finally, solicitors should ask prospects to consider supporting the organization by making a pledge in the suggested amount.

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What's THE Best Fundraising Strategy?

Best

Dear Kim,

I only want to use the most successful fundraising strategy. Which is it?

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Check Out Your Organization’s Fund-Raising Readiness and Learn the Secret Of Fund-Raising Success

Check Out Your Organization’s  Fund-Raising Readiness and Learn  the Secret Of Fund-Raising Success
 

For many people, fund-raising is the stuff of myth and magic—a series of tasks rivaling the labors of Hercules and demanding the powers of a Merlin. Myth and magic, because they offer the balm of simple acceptance in place of the pain of comprehension, can be very comforting, and in no instance is this more true, than when the myth of fund-raising magic is used to excuse fund-raising failure.

“If,” goes the justification, “running a successful fund-raising campaign is an endeavor comparable to dredging the river Styx, and soliciting large gifts equivalent to pulling Excalibur from the stone, what mere mortal can be expected to succeed?” Given that attitude, let me add a corollary: “Why bother to develop a goal or start a campaign?” The answer to those questions is, because we have to, and because the myth of fund-raising doom can’t measure up to the basic truth that fund-raising success is simply hard work on the part of people who are thoroughly prepared.

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Nine basic truths of fund-raising

Nine basic truths of fund-raising
 

The nine basic truths of fund-raising listed below are taken from the introduction to my book It’s a Great Day to Fund-Raise, and they are the foundation of my successful career as a development officer for and consultant to nonprofit organizations.

Organizations are not entitled to support; they must earn it.Successful fund-raising is not magic; it is simply hard work on the part of people who are thoroughly prepared.Fund-raising is not raising money; it is raising friends.You do not raise money by begging for it; you raise it by selling people on your organization.People do not just reach for their checkbooks and give money to an organization; they have to be asked to give.You do not wait for the “right” moment to ask; you ask now.Successful fund-raising officers do not ask for money; they get others to ask for it.You don’t decide today to raise money and then ask for it tomorrow; it takes time, patience, and planning to raise money.Prospects and donors are not cash crops waiting to be harvested; treat them as you would customers in a business.

Learn more about how FundRaiser can help you acheive your fundraising goals

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