FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

When can we ask monthly donors for special one-time gifts (and to upgrade)?


Dear Kim,

Our organization has been having discussions about whether and how we can approach monthly donors, particularly those who are already giving $100+ per month, to discuss an extra single gift or an increased monthly gift. When speaking with high-end monthly donors about a special gift, some have responded strongly that, “I have done the math in my budgeting and this is the most I am able to donate. It pisses me off when charities ask for more,” while others have responded by making very large single gifts, and increasing their monthly gifts voluntarily. We are looking to develop a protocol about this so our development team has some guidance. Do you have any advice?

~When Is Enough Enough?

Dear W.E.E.,

We love all our donors, but our monthly donors do occupy a special place in our hearts and our budgets. A strong monthly donor program will often keep an organization out of cash flow binds, and their faithfulness can enable more long-term planning. Further, these programs allow people to make gifts that reflect how much they really care about the organization by allowing them to pay every month. But many organizations find that their monthly donors present the two dilemmas you mention: Can you ask them for additional gifts, and when do you ask them to increase their monthly donation? In theory, this problem is rather easily solved. Make this your baseline protocol: Donors are asked to increase their giving every two or three years, and all donors are invited to make extra gifts for special needs a few times a year. Then look for exceptions. Take Fred Donor for example. He gives every time you ask him. He loves your organization, but he also loves the interaction. Fred is above the baseline. Mabel Donor, on the other hand, has told you her monthly gift is all she can give. You realize, either because she actually tells you or common sense prevails, that if you ask for more, you risk losing it all. She is below the baseline. José Donor gives monthly but loves big campaigns. You ask him for very large gifts for big campaigns every two or three years.

~Kim Klein


Keeping Track of Memorial Giving in FundRaiser
Short Take: Get Reminded

Related Posts

Wait a minute, while we are rendering the calendar
board members merge fields membership benefits auction fundraising #GivingTuesday tax summary letters Congratulations importing csv letter templates upgrade spare fields monthly giving giving history ticket sales lapsed donor change of address updating membership programs new leadership word processor publicity materials adding personal notes to letters FundRaiser Hosted donor recognition Codes event management community supported gardens government grants entering auction gifts donor slip the Ask foundations online donations gift notes field motivation code personalizing letters arts texting donors happiness how to handle auction gifts communications spreadsheets features announcements New Year general thank you letters GoFundMe project planned giving donor attrition rate data conversion accounting software operating systems Network for Good vacation tribute gifts community broadcasting FundRaiser Spark new nonprofit new features moves management donor endowment campaign appeal letters National Change of Address password protection memorial giving customer service End of Year Letters advanced tab corporate sponsors new version salutation donor contact information how-to videos SYBUNTS online donations segmenting donors in honor of donations overview PayPal LYBUNTS NCOA processing reports flash sales raffle budget major donors Reminders donor retention rate brick campaign community arts nonprofits charity golf tournaments Tickles increasing giving amounts premiums updates donor attrition mission driven donation history user interface training Donor Portal recurring gifts annual campaign follow up ticketsales security giving levels Facebook correspondence social media pledges merge notes backing up data transparency pictures targeted mailings banquet data entry relationship tracking fundraising letters data analysis Snow Birds donor profile support Constant Contact welcome packet motivation solicitors operational costs phoning donors Task List tech tip major gift prospects Volunteer module alumni capital campaign look and feel donor source Reporting to IRS direct mail annual maintenance plan donor targeting ROI office understanding giving trends legacy giving Resiliency building donor relationships gift entry Alternative Addresses volunteering mode code case study nonprofit fundraising animal rescue technical support donor preferences FundRaiser Basic user spotlights customer portal gift acceptance policy upgrading donors Cloud Groupings grants role of nonprofits small donations Thank You correspondance GivingTuesday repeat donors add ons custom page product news disaster relief Thanksgiving volunteers on site training anonymous donors Personalizing Crowdfunding Campaign Company culture large donations Facebook campaign campaign management In-Kind gifts Importing Data donor loyalty donor advised funds prospects membersip benefits development director Excel grassroots campaign new donors training tip

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password