FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Creating My First Fundraising Mailing

Creating My First Fundraising Mailing

At FundRaiser Software, staff members are experts in helping nonprofit organizations use our software. We have learned a lot about the how-to's of fundraising from our customers... but very few of us do it ourselves. For me, over the years, I've become eager to try my own hand at it. Yesterday, my wish came true as I mailed out my own first fundraising campaign. The experience was both fun and humbling, giving me a new and deeper appreciation of the work that our customers do daily! 

Let me say at the start, that the organization I volunteer for has done well for more than 35 years tracking donors by spreadsheet and memory. It's understandable that when I suggested using a FundRaiser program they were wary. This year, however, the other volunteers at the organization agreed to let me have a go at it... as long as I was the one working with FundRaiser.   

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7 ways an alumni foundation improved donor cultivation by moving from Excel to a donor database


Mariemont School Foundation didn’t really want to move from their Excel spreadsheets to a donor database, but their new development director said they needed to if they wanted to be more successful. “The people who were on the foundation board didn’t want to learn something new, but then they hired a development director who said in order to be a successful group, donor management software was something we needed to grow our organization. You start out as a grass roots organization and then you need someone to say, ‘to grow your organization this is something you need to do’.” says Ann Pardue, who is a Trustee on the Board of the Mariemont School Foundation.

Since starting to use the donor database, the foundation has seen great gains

According to Ann, Mariemont has been able to:

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Why I want the environmental organization I volunteer for to use a donor database instead of Excel spreadsheets

The environmental organization I volunteer for is important to me, so it followed that when I discovered they were using Excel spreadsheets to track the donors who help make it happen each year, I suggested that we use a FundRaiser Software program instead.

My co-volunteers were leery about moving from Excel to a donor database. They don't know me as any kind of expert on non-profit fundraising. They feared that using a donor database would simply complicate matters. Excel spreadsheets are free and everyone knew how to use them. Their questions led me to do some research so I could tell them more clearly why I was making my suggestion. Here's what I turned up:

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