FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Creating My First Fundraising Mailing

Creating My First Fundraising Mailing

At FundRaiser Software, staff members are experts in helping nonprofit organizations use our software. We have learned a lot about the how-to's of fundraising from our customers... but very few of us do it ourselves. For me, over the years, I've become eager to try my own hand at it. Yesterday, my wish came true as I mailed out my own first fundraising campaign. The experience was both fun and humbling, giving me a new and deeper appreciation of the work that our customers do daily! 

Let me say at the start, that the organization I volunteer for has done well for more than 35 years tracking donors by spreadsheet and memory. It's understandable that when I suggested using a FundRaiser program they were wary. This year, however, the other volunteers at the organization agreed to let me have a go at it... as long as I was the one working with FundRaiser.   

The first step was gathering the names of donors from a variety of Excel spreadsheets. After several urgent text messages with the person who had previously handled the mailings, I finally had 4 spreadsheets with donor names open in front of me. Importing the information from the spreadsheets into FundRaiser wasn't really an option, as the data was entered differently on each spreadsheet. Even while admiring the diligence and care that had gone into creating and maintaining the spreadsheet data, I found myself frustrated by the need to go over each sheet several times to find missing data, and to eliminate duplicate gift entries. This is usual for fundraising data maintained in spreadsheets, and one of their limitations. Steadily the data entered into FundRaiser grew-- donor name tied to all their gifts over the years, including when each gift was made and what was the motivation for the gift. The clarity was so satisfying.

It was simple to see  who our regular donors were. Additionally, I could easily see which donors might be interested in increasing their donations, after many years of giving at the same level. I could also see which donors had lapsed, and might return to contributing if they were given a call.  A simple Grouping gave me the names of the donors I wanted to send our Sponsorship mailing to. Address labels and fundraising letters were printed without a hitch. Success! 

One thing that FundRaiser can't do is fold letters, put them in envelopes, and stick on labels and stamps. As I did this job, I felt a sustaining sense of connection to the many nonprofit staff members I know who have done this countless times, keeping their organization going with their behind-the-scenes dedication. Late last night, as I sealed the last envelope and stuck down the last stamp, I felt a sense of deep satisfaction.  

Today, the letters were mailed out. I'll keep you posted on how the campaign continues, and what more I learn about the 'other side' of fundraising. 

To learn more about using donor management software

Take a look at this short overview of how FundRaiser Software helps with your fundraising activities


Revolutionize Your Thinking About Creating Targete...
3 Donor Management Tips to Improve Your FundRaisin...

Related Posts

Wait a minute, while we are rendering the calendar
mission driven annual maintenance plan overview animal rescue operating systems community supported gardens features campaign data analysis Crowdfunding Campaign GivingTuesday donor retention rate security End of Year Letters mailing pledges Personalizing donor relations Codes donor profile #GivingTuesday social media large donations donor engagement fundraising letters Groupings monthly giving foundations donor prospects reports gift notes field custom page office personalizing letters FundRaiser Basic gift acceptance policy upgrading donors donor attrition rate change of address updating new nonprofit disaster relief community broadcasting case study donor Thank You solicitors holiday online donations upgrade motivation code government grants Alternative Addresses relationship tracking volunteers FundRaiser Spark Reporting to IRS Tickles Facebook motivation adding personal notes to letters Thanksgiving appeal letters follow up transparency Importing Data recurring gifts legacy giving data conversion tribute gifts online donations FundRaiser Hosted lapsed donor NCOA processing training volunteering planning GoFundMe project welcome packet planned giving donor targeting how to handle auction gifts on site training Congratulations letter donor preferences donor contact information new features flash sales gift entry nonprofit fundraising donation history endowment campaign importing csv donor source New Year Task List user interface pictures SYBUNTS customer service community arts nonprofits Reminders general membership programs spare fields raffle memorial giving training tip giving history merge notes happiness mode code board members donor retention operational costs look and feel texting donors segmenting donors holiday letters ticketsales Network for Good brick campaign premiums National Change of Address the Ask backing up data add ons membership benefits product news donor attrition entering auction gifts appeal development director moves management Constant Contact donor advised funds role of nonprofits corporate sponsors word processor event management support grants correspondance new version understanding giving trends Volunteer module data entry correspondence Facebook campaign accounting software Donor Portal phoning donors publicity materials targeted mailings major donors Company culture increasing giving amounts user spotlights merge fields password protection auction in honor of donations arts prospects grassroots campaign thank you letters Cloud alumni banquet salutation passwords annual campaign giving levels building donor relationships repeat donors tax summary letters direct mail customer portal ROI spreadsheets donor slip how-to videos technical support tech tip new leadership campaign management ticket sales new donors capital campaign anonymous donors donor loyalty donor recognition major gift prospects small donations budget holiday giving membersip benefits fundraising advanced tab charity golf tournaments In-Kind gifts vacation updates announcements email communications Excel letter templates Snow Birds LYBUNTS Resiliency PayPal

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password