FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Upgrading Donors

  • Font size: Larger Smaller
  • Subscribe to this entry
  • Print
Upgrading Donors

Dear Kim:

You often advise asking people who have been giving you a certain amount of money for many years to consider giving more.  But how do you do that without making them feel you were not grateful for what they have already given?

~Afraid of Going Too Far

Dear Afraid:

I can understand the fear of going too far, but what I can’t understand is why there is not a parallel fear of not going far enough?  Imagine a new friend: you see the person for lunch once in awhile, then for lunch often, then you invite the friend to a party at your house, then you introduce this person to some other friends and go to a play, and soon this friend is part of your circle of friends. With each invitation to do more, do you think the friend thinks, “What a pig! Why wasn’t she grateful just to have lunch once in awhile?” Probably not! In fact, if there is real affection between both of you, your new friend will turn into a close friend and over time, an old friend. 

Ditto with donors. You show your gratitude by thanking the donor promptly, being in touch sometimes when you don’t  want money, and by inviting the donor to do more—to be a closer friend to the organization. People are far more likely to be hurt when they are not included and not asked than to be asked for something to which they have say no.

Actually our fear is rarely about the donor or the donor’s feelings and is far more often our own fear of being rejected. But if you keep in mind that YOU are not being rejected—the person is simply saying no to your request for an extra gift. This could be for any number of reasons and those reasons have nothing to do with you. 

The best way to follow the maxim that fundraising is about building relationships is to consider your other relationships—how are they built? How are they strengthened? What causes one person to become a better friend whereas another remains a friendly acquaintance?  

Most of us know how to make friends and how to keep them.  What we need to do is apply that knowledge to our donors. 

 ~Kim Klein

in Non-Profit Fundraising Tips Hits: 303
0

Comments

EasyBlog Calendar

Loading ...

EasyBlog Tag Cloud

memorial giving Facebook major gift prospects change of address updating National Change of Address major donors lapsed donor grassroots campaign reports Congratulations in honor of donations donor retention rate updates disaster relief membership benefits Thank You donation history development director community arts nonprofits customer service office support government grants donor contact information upgrading donors board members new leadership backing up data training operating systems Groupings increasing giving amounts overview Donor Portal grants pledges word processor gift entry donor attrition rate event management appeal letters premiums custom page capital campaign publicity materials data conversion data analysis charity golf tournaments accounting software phoning donors fundraising communications thank you letters Company culture features general campaign management monthly giving volunteers tax summary letters advanced tab spreadsheets foundations tech tip upgrade segmenting donors LYBUNTS NCOA processing volunteering In-Kind gifts nonprofit fundraising user spotlights data entry look and feel relationship tracking add ons the Ask donor loyalty End of Year Letters understanding giving trends donor attrition alumni Reporting to IRS flash sales building donor relationships annual campaign donor case study membership programs product news community broadcasting Codes mission driven training tip solicitors online donations motivation ROI fundraising letters community supported gardens membersip benefits budget small donations announcements GivingTuesday tribute gifts corporate sponsors donor slip Excel social media on site training moves management targeted mailings correspondence operational costs

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password