FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

5 simple ways to publicize your memorial giving program to donors

Memorial giving reminder on flap of reply envelope
Example of reply envelope text. This is the First Witness reply envelope, and the text is on the back under the flap. It has generated much of their memorial gift donations.

Memorial giving feels good. A donor is able to give to an organization they or a loved one values, and at the same time express a positive connection to someone important to them. Because of the all-around 'feel good' of memorial giving, organizations who successfully promote this kind of donation reap the benefits not only of the gifts, but also the extra good feelings associated with the gifts.

Letting your donors know that they can give to your organization in honor of someone can be very simple and straightforward. Becky Lindberg of First Witness Child Abuse Resource Center and a FundRaiser Select user says, "it is such an easy painless way to keep people connected to your program."

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