FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Short take: Using Category Codes For Better Donor Targeting

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Most organizations deal with a range of donors and sometimes clients who may be interested in different things from your organization. A nonprofit healthcare clinic, for example, may have physicians and staff (even if they are all volunteers), patients, friends and family of patients, as well as those who simply wish to sponsor free or affordable healthcare.

Each group will respond differently to appeals. For example, patients may wish to “pay back” some of the care that was received. Friends and family may give so that those they care about continue to receive care, and sponsors may want to know how many people their dollars helped.

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How FundRaiser Helps You Track Awareness Day FundRaising

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Nearly every day on the calendar, and certainly every month, has an Awareness Day attached to it. For example, did you know that not only is May Zombie Awareness month, but also Fibromyalgia and CF/ME Awareness month? Depending on the work your nonprofit does, awareness days, such as those related to families, children, or certain illnesses, can be excellent fundraising opportunities.

Not only is it important for organizations to use awareness days in their fundraising, but also to be able to track where those donors and gifts come from. FundRaiser Software will allow you to do so.

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5 ways your donor management software can help create a thriving membership organization

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Key to a thriving membership organization, is giving each member the sense that they are your most important. How can you do that, when members have different reasons for joining and different preferences for how you communicate with them? Your donor database can be your closest ally. With it, you can tune in to what it is that motivates a person to be a member, and record special preferences. That will help you to give each member the sense that you have them specifically in mind when you communicate with them, even as your membership continues to grow.

1. Make each member feel like they are your most important member

In a donor database, each donor/member has a record where you can enter information that is specific to that member. These specifics can be as basic as name and contact information, however to truly personalize your communications you need to go well beyond that. By recording information on what is important to a particular member about your organization, you can tailor your messages to speak to those interests. If you know what brought a member to your organization to begin with, what events each person participates in, and what friends, business associates or relatives of a particular member also belong to your organization, you are well on your way to understanding how to best connect with a particular member. 

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3 FundRaiser Thank You Letter Tips

3 FundRaiser Thank You Letter Tips
 1.  Be personal, share success, and Thank Them

It doesn't take much to include personal touches in a thank you letter template.  You could mention the last gift they gave (date and/or amount), or the first time they gave, or the amount of support they've provided over the years.  Different situations may call for different letter templates, and different groups of donors, but it's all possible in FundRaiser.  And while you are thanking them, let them know what their contribution has done.  What has your organization done since their last gift?  How many people (or animals, or communities, or ??) has the organization helped in that time?  This takes a bit of planning, so that you might have, for instance, a group of donors who have given, but not in the past 2 years, and another group who have given in the past 2 years, but not the past 6 months, and maybe another group who gave for the first time in the past 6 months, etc. You'll want different messages depending on the situation, but it's not that difficult to do, and the results will be a more personal approach to that "ask" for additional donations.

2.  Thank Often

Many non-profits are vying for the same donor dollars, and showing appreciation for past donations is important in ALL interactions with your donors.  If you are sending an invitation to an event, THANK them for their previous gifts.  If you are sending a newsletter, THANK them for their ongoing support.  If you have a special funding need and are sending an appeal, THANK them in advance for their consideration and for sharing your needs with their friends, family, etc., but THANK THEM.

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Revolutionize Your Thinking About Creating Targeted Mailings

Revolutionize Your Thinking About Creating Targeted Mailings

This month is the celebration of independence for the USA, and it seems appropriate to try revolutionizing your thinking about creating targeted mailings using FundRaiser. This is done by creating segments of your database, or Groupings, and, hopefully, turn an otherwise onerous task into one that gives you more freedom and choice. Groupings help you to pull out a sampling of people (or organizations) from your full database in order to treat them as a separate group. Why would you even want to do that? Well, the most common answer is to “target” an audience with a specific message from your organization, whether for an appeal letter, an invitation to an event, or a special “thank you” newsletter at the end of a particularly successful campaign.

By becoming  comfortable with creating Groupings, this will become an enjoyable task. And I’m going to give you some hints to ease you into creating exactly the groups of records you need. There is a trick to it all and it doesn’t even involve the software. Here it is, in a nutshell:

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In-Kind gifts premiums data analysis volunteering Personalizing memorial giving add ons correspondance event management Congratulations auction anonymous donors advanced tab board members gift acceptance policy data conversion training tip welcome packet spreadsheets custom page communications foundations moves management passwords government grants campaign tax summary letters repeat donors Importing Data community supported gardens Tickles Thank You campaign management how-to videos membership programs FundRaiser Hosted publicity materials recurring gifts #GivingTuesday spare fields donor contact information grants new features online donations flash sales Reporting to IRS donor retention upgrading donors annual maintenance plan nonprofit fundraising budget accounting software End of Year Letters Reminders Codes in honor of donations backing up data follow up Volunteer module donor advised funds mode code annual campaign training operating systems announcements charity golf tournaments large donations operational costs donor engagement change of address updating donor attrition rate Company culture animal rescue texting donors general updates SYBUNTS PayPal social media data entry email giving levels how to handle auction gifts letter building donor relationships increasing giving amounts raffle tribute gifts on site training relationship tracking membersip benefits pledges reports ticketsales new donors donation history office FundRaiser Spark fundraising donor preferences community broadcasting role of nonprofits Groupings donor slip giving history appeal salutation product news user interface donor source arts endowment campaign donor GivingTuesday donor attrition Constant Contact brick campaign new nonprofit lapsed donor segmenting donors entering auction gifts donor recognition mission driven password protection Facebook campaign corporate sponsors grassroots campaign letter templates merge fields ROI technical support Donor Portal appeal letters adding personal notes to letters solicitors fundraising letters tech tip donor retention rate Network for Good new leadership Facebook the Ask alumni phoning donors Excel donor targeting personalizing letters donor relations vacation motivation Task List Alternative Addresses Cloud small donations understanding giving trends monthly giving motivation code mailing membership benefits prospects banquet correspondence new version development director community arts nonprofits FundRaiser Basic disaster relief Thanksgiving features LYBUNTS merge notes Resiliency capital campaign gift entry New Year pictures customer service holiday letters National Change of Address major gift prospects planning holiday giving word processor direct mail GoFundMe project happiness legacy giving donor profile overview importing csv planned giving security holiday transparency thank you letters upgrade Snow Birds donor loyalty gift notes field NCOA processing case study targeted mailings user spotlights Crowdfunding Campaign donor prospects look and feel volunteers online donations ticket sales support major donors customer portal

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